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Introduction to Western European Perspectives on the Development of Public Relations: Other Voices
Full text linkIntroduction to Perspectives on Public Relations Historiography and Historical Theorization
Full text linkSeries Editor's Preface to National Perspectives on the Development of Public Relations: Other Voices series
Full text linkThe Preface sets out the purpose of the series which is to: 1. Introduce national perspectives on the formation of public relations practices and structures in countries outside Western Europe and North America; 2. Challenge existing US-centric modelling of public relations; 3. Aid the formation of new knowledge and theory on the formation of public relations practices and structures by offering accessible publications of high quality
The Proceedings of the International History of Public Relations Conference 2012. Bournemouth University, 11-12 July 2012
Full text linkPapers, keynote address and presentations from IHPRC 201
What in the world is Public Relations?
Full text linkThis chapter analyses the antecedents, springboards and restraints that have shaped the development of public relations (PR) in more than 70 countries. Based on data from chapters in the preceding five books in the series, it proposes there are three common antecedents of PR activity – early corporate communication, governmental information and propaganda methods and cultural/religious influences. The springboards for PR’s growth have been professionalization and education, along with the opening of economies and political plurality. The restraints have been political and economic, such as one-party states and dictatorships and closed economies. PR’s historiography is also explored and identifies periodization as the primary method. Future research should move on from the current discovery stage into more analytical and critical processes
Introduction to Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices
Full text linkIntroduction to Asian Perspectives on the Development of Public Relations: Other Voices
Full text linkLatin American and Caribbean Perspectives on the Development of Public Relations: Other Voices is the fourth volume in this series of six books on national histories of public relations (PR). The nations that comprise the seven chapters range from Mexico at the northernmost, to Argentina at the southernmost and eastward to The Caribbean nations. In all, the histories of PR in 15 countries are examined
Introduction to Eastern European Perspectives on the Development of Public Relations: Other Voices
Full text linkThe commonality of political, social and economic systems in the nations of Eastern Europe until 1989 implies that there were shared or very similar experiences in the national development of public relations (PR). The breakdown of the Soviet bloc was followed in many nations by introduction of Western-style or modern PR practices. However, this book demonstrates different phenomena and interpretations as to when PR commenced or became identified as a defined practice. Some nations identify the arrival of PR as 1989 to 1991, whereas others tell of PR and PR-like practices for centuries and decades before, including the post-World War II era of communist or socialist management
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