2,795 research outputs found
Brand display magnitudes and young children’s brand recognition
No full textYoung children (i.e., younger than 8) have low persuasion knowledge (children’s persuasion knowledge [CPK]) of advertisements, low skepticism about advertising false claims, and a high tendency to recognize advertised brands, so they are seen as a vulnerable group by most of the society. These vulnerability issues can be largely influenced by the display magnitude of brands (i.e., prominently or nonprominently) due to these children’s limited capacity for memory, yet no researchers have studied this influence. An experiment-based study (N = 233, 4- to 7-year olds) with structured interviews were undertaken to understand the impacts of brand display magnitude. Results show that CPK increases with young children’s recognition of the prominently displayed brand but decreases with their recognition of the nonprominently displayed brand. Skepticism toward the advertising message increases with the participant’s recognition of the prominently displayed brand and has no relationship with their recognition of the nonprominently displayed brand. Academic and managerial implications are discussed.</p
Two new species of the planthopper genus Deferunda Distant from China (Hemiptera: Fulgoromorpha: Achilidae), with the first description of the male of Deferunda acuminata Chou & Wang
No full textLv, Shasha, Chen, Xiangsheng, Long, Jiankun (2023): Two new species of the planthopper genus Deferunda Distant from China (Hemiptera: Fulgoromorpha: Achilidae), with the first description of the male of Deferunda acuminata Chou & Wang. Zootaxa 5256 (5): 483-493, DOI: 10.11646/zootaxa.5256.5.4, URL: http://dx.doi.org/10.11646/zootaxa.5256.5.
Aesthetic or self-expressiveness? Linking brand logo benefits, brand stereotypes and relationship quality
No full textPrevious research has started to show the importance of consumers’ stereotypes for companies and their brands. However, there has been little research into what predicts these consumers’ stereotypes. This study contributes to the literature by testing aesthetic and self-expressiveness benefits as potential antecedents of consumers’ stereotypes towards brands. We also investigate the role of brand stereotypes on relationship quality. Two studies (n = 714) were conducted in two different categories, product (athletic shoes) and service (university). The results support the proposed relationships between brand logo benefits and brand stereotypes. Interestingly, the importance of brand logo benefits on relationship quality differs between the two categories. Implications for marketers are discussed.</p
The influence of self-congruence and relationship quality on student educational involvement
No full textWhile student class involvement (i.e. engagement in classes) has been studied thoroughly, student educational involvement (i.e. willingness to take education) is rarely studied. Such research is essential due to decreased student enrolment in education. A survey of 425 participants was conducted to explore the influence of self-congruence and relationship quality on student educational involvement. The findings indicate that both actual and ideal self-congruence is positively related to relationship quality (i.e. satisfaction, trust, commitment and social benefits). Interestingly, while ideal self-congruence influences educational involvement positively, actual self-congruence does not have an influence. The majority of relationship quality items, including satisfaction, trust and commitment are positively linked to educational involvement. Academic and managerial implications are discussed. Particularly, the results suggested marketing remedies to enhance student educational involvement in further education.</p
Branded premiums in tourism destination promotion
No full textPurpose: The purpose of this paper is to test the influence of branded premiums or branded free gifts (e.g. a free of charge suitcase of a well-recognised brand) on tourism destination promotion. Specifically, the impact of brand name and price value of a branded premium on promoting a tourism destination was examined. Design/methodology/approach: This research uses two experiment-based studies, applying a between-group experimental design. Findings: The results revealed that appreciation leads to intention to visit the promoted destination when the branded promotion is offered. When a destination promotional offer contains a branded premium, consumers respond more favourably to the brand name of the premium than the price value of the premium. This finding applies to consumers’ responses to both the destination and the premium. Research limitations/implications: This research adds to the body of knowledge on tourism destination promotion and the branding literature, specifically with promotional and branded premiums. Practical implications: Mutual benefits can be obtained by both tourism destination marketers and premium marketers. Originality/value: This research highlights the importance of branded premiums in tourism destination promotional offers. This research also shows the influence of the price value of a premium’s brand name in a tourism destination promotional offer.</p
FIGURES 27–39 in Two new species of the planthopper genus Deferunda Distant from China (Hemiptera: Fulgoromorpha: Achilidae), with the first description of the male of Deferunda acuminata Chou & Wang
No full textFIGURES 27–39. Deferunda acuminata Chou & Wang, 1985, Male 27. Habitus, dorsal view; 28. Habitus, lateral view; 29 Head and thorax, dorsal view; 30. Frons, ventral view; 31. Forewing; 32. Hindwing; 33. Anal tube, dorsal view; 34. Gonostyli, ventral view; 35. Gonostyli, dorsal view; 36. Pygofer, lateral view; 37. Pygofer, ventral view; 38. Aedeagus, ventral view; 39. Aedeagus, dorsal view. Scale bars: 0.5 mm (33–35 0.2 mm).Published as part of Lv, Shasha, Chen, Xiangsheng & Long, Jiankun, 2023, Two new species of the planthopper genus Deferunda Distant from China (Hemiptera: Fulgoromorpha: Achilidae), with the first description of the male of Deferunda acuminata Chou & Wang, pp. 483-493 in Zootaxa 5256 (5) on page 491, DOI: 10.11646/zootaxa.5256.5.4, http://zenodo.org/record/775897
Seed Micromorphology of Eleven Species of Pleione (Orchidaceae)
No full textWang, Zhongxuan, Zhang, Hao, Qin, Si, You, Le, Zhai, Junwen, Zhou, Zhuang, Chen, Shipin, Cribb, Phillip, Page, Fiona, Wu, Shasha (2021): Seed Micromorphology of Eleven Species of Pleione (Orchidaceae). Phytotaxa 528 (4): 229-239, DOI: 10.11646/phytotaxa.528.4.
Supplemental Material - Single nucleotide polymorphisms in the Dicer gene modify the risk of systemic lupus erythematosus
No full textSupplemental Material for Single nucleotide polymorphisms in the Dicer gene modify the risk of systemic lupus erythematosus by Jingjing Zhang, Yufei Zhao, Song Wang, Shasha Zhang, Xiaoyun Zhang, Chenxing Peng and Qingyi Liu in European Journal of Inflammation.</p
FIGURE 3 in Seed Micromorphology of Eleven Species of Pleione (Orchidaceae)
No full textFIGURE 3. Cluster analysis of seed epidermis characters of 11 Pleione species.Published as part of Wang, Zhongxuan, Zhang, Hao, Qin, Si, You, Le, Zhai, Junwen, Zhou, Zhuang, Chen, Shipin, Cribb, Phillip, Page, Fiona & Wu, Shasha, 2021, Seed Micromorphology of Eleven Species of Pleione (Orchidaceae), pp. 229-239 in Phytotaxa 528 (4) on page 236, DOI: 10.11646/phytotaxa.528.4.1, http://zenodo.org/record/579488
Algorithmics and Applications of Tree and Graph Searching
No full textModern search engines answer keyword-based queries
extremely efficiently. The impressive speed is due to
clever inverted index structures, caching, a domain-independent
knowledge of strings, and thousands
of machines. Several research efforts have attempted to
generalize keyword search to keytree and keygraph searching,
because trees and graphs have many applications in
next-generation database systems.
This paper surveys both algorithms and applications, giving
some emphasis to our own work
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