59 research outputs found
sj-docx-1-sgo-10.1177_21582440231183435 – Supplemental material for The Influence of Perceived Risks and Behavioral Intention: The Case of Chinese International Students
No full textSupplemental material, sj-docx-1-sgo-10.1177_21582440231183435 for The Influence of Perceived Risks and Behavioral Intention: The Case of Chinese International Students by Dimin Wang, Ying Chen, Jovanie Tuguinay and Jessica J. Yuan in SAGE Open</p
US tourists’ travel behavioral intention to Singapore: The effects of country image and destination image with the moderating role of familiarity
No full textTourists’ perceptions of country image and destination image are important factors that guide their travel behavior and decision-making. Understanding these images enables destination management organizations (DMOs) to set themselves apart from competitors and capture prospective tourists. Despite the importance of understanding the images of country and destination, there is still a lack of consensus on how to measure these two constructs when it comes to study tourists’ behavioral intention.
This study is designed to build a conceptual framework by integrating country image along with cognitive, affective, and conative destination image to deepen the understanding of US tourists’ travel behavior toward Singapore as a tourism destination. In addition, by applying halo effect and summary construct as a theoretical foundation, this study examined the moderating effect of familiarity on the relationships among proposed variables. Data was collected through the Qualtrics survey pool with a total of 313 usable responses. The generalized structure component analysis (GSCA) approach was applied to test the hypothesized relationships proposed in the conceptual model. A multiple group analysis was conducted to test whether US tourists’ levels of familiarity toward Singapore plays a moderating role in the relationships among the country image, destination image, and travel behavioral intention.
According to the results of the data analysis, overall, Singapore’s country image components of country character, people character, country competence, and people competence influence potential US tourists’ cognitive destination image evaluation. Cognitive destination image is a valid antecedent of affective destination image; and cognitive destination image also directly influences tourists’ travel behavioral intention. Additionally, the multiple group analysis reveals that there are group differences in terms of hypothesized relationships in the proposed conceptual model between low and high familiarity groups. The low familiarity group relies more on country image to evaluate destination image than high familiarity group. The findings demonstrate that country image and destination image are distinct constructs, and that tourists’ country image perceptions can predict their cognitive evaluation of a destination.
Furthermore, based on the multiple group analysis, this study confirms the application of halo effect and summary construct when tourism destinations are regarded as tourism products. Tourists with low familiarity would likely to use country image as a halo to evaluate destination image, whereas the halo effect lessens among tourists with high familiarity who may use country image as a summary construct to encapsulate their destination image evaluations.
Despite the fact that the study results addressed the research questions, there are currently still gaps and uncertainties after examining the proposed conceptual framework. More research is warranted to further investigate the inter-relationships among country image, destination image, and tourists’ travel behavioral intention, preferably in different destination contexts. Several managerial implications are provided on how to promote destination marketing and encourage international travelers to Singapore. First and foremost, it is paramount for destinations to promote positive country image, which is imperative to influence tourists’ perception toward the destination image regardless of their levels of familiarity. Secondly, destinations may need to put more emphasis on promoting cognitive destination image. Promoting destinations via affective destination image may be more effective to attract returning travelers. Last but not least, it is worth noting that tourists with high familiarity tend to have higher travel behavioral intention. DMOs need to set up proper plans to enhance potential tourists’ destination familiarity.Restricted until 06/2027. To request the author grant access, click on the PDF link to the left
Period Segmentation for Wrist Pulse Signal Based on Adaptive Cascade Thresholding and Machine Learning
No full textThe Influence of Perceived Risks and Behavioral Intention: The Case of Chinese International Students
No full text© The Author(s) 2023. cc-byWith the breakout of the COVID-19 pandemic, health risks are common, while trepidation over physical harm risks during travel has emerged, notably anti-Asian violence. Tourists tend to avoid traveling, and their perceived risks related to these harms may hinder their travel decision-making. This research aims to explore the inter-relationships among destination image, perceived risk perceptions, and behavioral intention of Chinese international students visiting San Francisco. Drawing from 252 survey responses, findings highlighted that perceived risk did not affect destination image in general; however, the levels of student traveller’s perceived risk influence the destination image’s relationship to behavioral intentions. The group with low perceived risk relies more on their affective image to determine their behavioral intention. Furthermore, this study validated that affective image could serve as the antecedent to cognitive image despite being firmly held as the cognitive image’s consequence. Managerial implications were provided for destination marketers in the post-pandemic era
Fighting Hunger in Ethiopia
No full textThis chapter provides an overview of a series of projects focusing on fighting hunger in Ethiopia. As a landlocked country in the Horn of Africa, Ethiopia suffers from drought, flood, inconsistent food supply, and decades of conflict. To provide help and resources, non-government organizations such as Mercy Corps, World Food Programme, Compassion International, and Concern Worldwide adopted various strategies to fight hunger in Ethiopia, relieved the hunger situation in Ethiopia significantly. To gain a comprehensive understanding of the activities and strategies in the realm of social marketing, this entry delves into the background context of the hunger crisis in Ethiopia. This case study delves into target audiences using the “4Ps” marketing mix approach, focusing on product, promotion, place, and people for a detailed analysis. Additionally, the case further discusses implementation management, monitoring, and evaluation processes. Finally, the chapter concludes with a summary of the key points covered.No Full Tex
Stop Asian American and Pacific Islander (AAPI) Hate
No full textThis entry provides an introduction to the Stop Asian American and Pacific Islander Hate movement (Stop AAPI Hate), a US-based coalition with the objective of addressing and eradicating racism and discrimination against Asian Americans and Pacific Islanders. The inception of Stop AAPI Hate can be traced back to March 2020, a period coinciding with the height of the COVID-19 pandemic. Its formation was prompted by the urgent need to counter the alarming surge in anti-Asian hate incidents. Since the early stages of the global pandemic, Asian American and Pacific Islander (AAPI) communities found themselves unjustly targeted as scapegoats for the spread of the COVID-19 virus, resulting in a distressing increase in hate incidents and crimes against AAPI individuals. Consequently, a reporting center, known as Stop AAPI Hate has been jointly established by Chinese for Affirmative Action (CAA), AAPI Equity Alliance, and the Department of Asian American Studies at San Francisco State University. The primary objective of this reporting center is to systematically document reports of anti-AAPI violence and discrimination. This case study aims to explore the Stop AAPI Hate movement through the lens of social marketing perspective. The content of this case study draws from peer-reviewed journal publications, news clips, press releases, and research reports that have been meticulously documented by the reporting center established by Stop AAPI Hate.No Full Tex
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