1,721,059 research outputs found
Modeling performances and competitive balance in road cycling competitions
Full text linkIn the economics of professional team sports leagues, the concept of competitive balance is well documented. It postulates the necessity of equilibrium between the teams in a league in order to guarantee uncertainty of outcome and thus generate public demand. By contrast, performances and competitive balance are hard to define in road cycling. This is because cycling can be seen as a team sport but the overall team performance usually is of minor importance or even not taken into account at all. A large proportion of cyclists in a race take part in support of another rider, meaning that they do not care about their personal result but instead try to help their team leader(s). Moreover, a team leader generally has one specific objective among a range of possible ones. This chapter deals with the complex issue of modeling performances and competitive balance in professional road cycling. After a brief review of the literature on modeling performances and competitive balance in cycling, an innovative measure is introduced: competitive intensity in cycling. We illustrate this measure with two stages of the 2020 Tour de France, and we discuss its implications
Nederlandse vrouwen winnen vaker bij wielrennen, maar aandacht blijft achter
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Erhvervsminister pynter på Tour’ens popularitet med usandsynligt høje seertal
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Peculiarities of Sponsorship in Professional Road Cycling
No full text© Springer International Publishing Switzerland 2016. All rights reserved. Sport sponsorship is any commercial agreement by which a sponsor contractually provides financing or other support in order to establish an association between the sponsor's image, brands or products and a sport sponsorship property in return for rights to promote this association and/or for granting certain agreed direct or indirect benefits. Since professional road cycling was one of the first sports to be practised commercially, sponsorship of cycling teams already started in the first editions of endurance races such as Bordeaux-Paris at the end of the nineteenth century and it has grown ever since. Today's cycling teams are in fact financed almost exclusively through sponsorship. This chapter explains the business-to-business (B2B) characteristics of team cycling sponsorship and shows how the cycling sponsorship market can be very dynamic. The duration and termination of sponsorship of cycling teams as well as a company's motives to invest in cycling sponsorship are discussed, and the importance of the integration of sponsorship into marketing communication is illustrated. We also analyse the return and effectiveness of cycling team sponsorship and conclude with some thoughts on the specific choice of the sponsorship of cycling races instead of cycling teams.status: Publishe
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