75 research outputs found
Profiling consumers in home ware stores according to their decision‐making process: an exploratory study
No full texthttp://dx.doi.org/10.1111/j.1470-6431.2007.00645.
A canning quality model for small white bean lines selected for breeding (Phaseolus vulgaris L.)
No full texthttp://search.sabinet.co.za/WebZ/Authorize?sessionid=0&next=ej/ej_content_plantsoil.html&bad=error/authofail.htm
Addressing low-literacy in the South African clothing retail environment
No full textLow-literate consumers display distinctive behaviour in the marketplace, which entails concrete thinking (for example, the use of single pieces of information) and pictographic thinking (for example, the use of information as symbols), also evident among low-literate clothing consumers in this study. This behaviour poses challenges to low-literate consumers, although certain strategies are applied to cope with these challenges. In our study, the aim was to explore the challenges and coping strategies of female low-literate clothing consumers in the South African marketplace, especially in the context of high low-literacy levels in the country. An interpretive descriptive qualitative design was followed and semi-structured interviews were used to gather data from low-literate female consumers. Through inductive and interpretative data analysis, two broad themes relevant to the clothing marketplace were identified: Personal-related (cognitive, social, financial, and affective) such as poor reading and numeracy skills, and product-related challenges (types and format of product information, evaluative criteria) for example the format of label information. Coping strategies (cognitive, product, and social and affective), such as asking children to read for them or leaving the store, were associated with both themes. This is the first study addressing the marketplace behaviour of low-literate clothing consumers in South Africa. The results can be helpful in advising marketers and store assistants on how to specifically respond to the behaviour, needs, and strengths of low-literate clothing consumers, which are different from consumers in genera
A consumer perspective on food labelling: ethical or not?
No full textThis article provides a review of ethical food labelling from a consumer perspective and makes recommendations to the food industry and regulators regarding ethical food labelling in order to satisfy consumers’ food-labelling needs. Various studies have found that many consumers have negative perceptions regarding food labelling. However, research on consumers’ perspectives regarding ethical food labelling has been accorded little attention. This article addresses this topic through a review of the relevant literature of mostly quantitative research, but also includes qualitative and mixed method studies. The article examines such aspects as the trustworthiness of claims on food labels, intelligibility of label information, listing of food additives on labels, and labelling of genetically modified foods. As negative perspectives on food labelling are likely to affect consumers’ decision making regarding the purchasing of food products, the food industry must realise their responsibility to provide ethical food labels. The food industry and regulators should aim to provide risk communication and intelligible information through ethical food labels and consumer education programmes on food labelling. Consumers need to be aware of their right to know what they are purchasing through ethical food labels and take a stand in this regard
Consumers' understanding and use of textile eco-labels during pre-purchase decision making
No full textEko-etikette het 'n groot impak op die waarskynlikheid dat verbruikers omgewingsvriendelike produkte sal koop en dit is 'n hulpmiddel om beter ingeligte aankoopbesluite gedurende hulle besluitnemingsproses te neem. Die tekstielindustrie is verantwoordelik vir 'n groot hoeveelheid besoedeling, maar het begin om 'n meer holistiese, omgewingsvriendelike benadering te volg. Inligting rakende tekstiele se eko-vriendelike eienskappe word aan verbruikers gekommunikeer deur middel van eko-etikette. Deur aan te dring op eko-tekstielprodukte kan verbruikers die tekstielindustrie beïnvloed om meer produkte met eko-etikette in hul tekstielreekse in te sluit. Internasionale studies toon egter aan dat verbruikers nie tekstiel-eko-etikette of die inligting daarop verstaan nie. 'n Gebrek aan begrip verhoed hulle om omgewingsvriendelike produkte in die aankoopbesluitnemingsproses in te sluit. Daar is wel verbruikers in ontwikkelde en ontwikkelende lande wat eko-etiketprodukte aankoop en bereid is om meer daarvoor te betaal. Daar is egter beperkte navorsing op die gebied, veral in 'n Suid Afrikaanse konteks, wat dus meer navorsing in hierdie studieveld genoodsaak het. Daarom het hierdie studie dit ten doel gestel om verbruikers se begrip en gebruik van tekstiel-eko-etikette tydens die aankoop-verbruikerbesluitnemingsproses te verken.
Die navorsing is gedoen deur middel van 'n sneeubalsteekproefmetode (N=234), met 'n kwantitatiewe gestruktureerde aanlynvraelys vir data-insamelingsdoeleindes. Die data is ingesamel gedurende Junie/Julie 2012. Data-analise het beskrywende statistiek, verkennende faktorontleding en ontledings soos variansie-analise, T-toetse en tweerigtingtabelle ingesluit. Die bevindinge dui daarop dat respondente slegs tot 'n sekere mate omgewingsbewus was. Die meeste respondente het eko-tekstielprodukte objektief verstaan maar hulle het nie tekstiel-eko-etikette of inligting op die etikette rakende organiese katoenproduksieprosesse verstaan nie. Die respondente het aangedui dat hulle nie eko-etikette tydens die besluitnemingsproses gebruik nie, alhoewel hulle tot 'n mate die behoefte aan eko-produkte erken het, omdat hulle bewus is van omgewingsimplikasies. Met betrekking tot die inligting op eko-etikette, het respondente gesoek na die inligting oor die kwaliteit van die eko-tekstielproduk, gevolg deur die versorgingsinstruksies en die vetrouenswaardigheid van die eko-etiket. Laastens was daar 'n segment van die respondente wat eko-tekstielprodukte koop en gebruik en bereid is om 'n hoër prys vir hierdie produkte te betaal. Die hoër prys was die belangrikste faktor wat ander verhoed het om eko-tekstielprodukte te koop. Verbruikers kan baat by opleiding met betrekking tot omgewingsvraagstukke en die impak wat hulle aankoopkeuses op die omgewing kan hê. Verder kan opleiding van verbruikers oor eko-tekstielprodukte hulle bewustheid en gebruik van hierdie produkte verhoog. Op sy beurt kan 'n bewustheid van eko-etikette verbruikers aanmoedig om hierdie tipe produkte in hulle aankoopbesluitnemingsproses in te sluit. Daarbenewens kan die industrie daarna streef om die prys van eko-etiketprodukte vergelykbaar te hou met dié van ander produkte se pryse, om dit makliker te maak vir verbruikers om keuses tussen die verkillende produkte te maak op grond van die omgewingsvriendelike eienskappe, en nie op grond van die prys nie. Die tekstielindustrie en vervaardigers kan ook daarna streef om tekstiel-eko-etikette aantrekliker en treffender te maak sodat verbruikers se aandag gefokus sal word op die etikette. Verder kan woorde en simbole saam op hierdie etikette gebruik word om verbruikers se begrip van eko-etikette te verhoog. As al hierdie elemente van 'n eko-etiket dieselfde boodskap oordra, kan dit daartoe lei dat verbruikers die boodskap, soos bedoel deur vervaardigers en die industrie, beter verstaa
Consumers experiences of cold chain food packaging: a qualitative study among women in South Africa
No full textFood packaging defines a product’s uniqueness and strengthens consumers’ relationship
with a brand, in this way offering functional and experiential benefits. Although cold chain
food is predicted to become even more important to consumers, consumers’ experiences of
the packaging of these products have been neglected in the literature. Thus, this exploratory
study investigated these experiences of female participants in Potchefstroom, South Africa,
using semi-structured interviews and a projective technique assisted by ambiguous mock
packaging. The findings reveal that despite marketers’ intention to use packaging to lure
consumers to purchase food products, participants also valued functionality and quality in
cold chain food packaging. This study also identified a dislike of carton boxes and
preference for plastic bottles for this kind of packaging, as well as further negative and
positive characteristics for consideration by manufacturers. Although brand loyalty
and price sensitivity were stronger considerations for some participants than the packaging,
the latter seemed to play a pre-eminent role in most participants’ purchasing decisions.
Therefore, it is recommended that when designing packaging for frozen and refrigerated
foods, product developers and manufacturers should take into account consumers’ experiences,
requirements and needs of the packaging specific to cold chain food. Our research
offers a starting point for designing cold chain food packaging that complies as closely as
possible with consumers’ expectationsNational
Research Foundation (NRF), South Afric
Exploring consumers' references with regard to department and specialist food stores
No full textConsumers' lifestyle changes and striving towards better time management have resulted in the greater choice they are offered with regard to store formats. Therefore, this study was undertaken to identify the factors that influence consumers in their patronage of a particular store format and to categorize department and specialist food store consumers according to their preferences in store layout and product range in a South African context. A qualitative research approach was used and data were collected using semi-structured interviews with open-ended questions. Purposive sampling recruited participants shopping for food in a department store in Johannesburg. Forty semi-structured interviews were conducted before data saturation was reached. Store-related factors such as store location, appearance and hygiene, service quality, convenience of trading hours, and consistency in store layout predominantly influenced participants in their patronage of a specific store format. Furthermore, product-related factors such as quality, price, product range and convenient packaging enhanced consumers' store preference. Department store consumers were orientated towards one-stop shopping and time-saving strategies, while specialist food consumers were focused on food shopping and the trading hours of the store. Although similarities in participants' preferences with regard to department and specialist food store were found, different preferences were found regarding the placement of specific items within the store. Participants had similar preferences regarding the product range of a food store. However, department store participants emphasized the provision of convenience food and non-food items. The findings of this study are valuable in providing department and specialist food store retailers with guideline recommendations regarding store layout and product range in order to effectively respond to the needs and preferences of consumers within an emerging economy
Consumer sciences in a health context : a shift in traditional thought / Daleen (M) van der Merwe
No full textAccess to information, products and services − considered a basic human right − is universally important to all consumers. Consumers are constantly in a conscious or subconscious way engaging in a process of acquiring information, products and services to fulfil human needs. According to The American Association of Family and Consumer Sciences (AAFCS), the discipline of (family and) consumer sciences entails the skills, research and knowledge about people (consumers) to assist them in making informed decisions about their “well-being, relationships, and resources to achieve optimal quality of life” (Kabaci, 2013). The vehicle used to gain an understanding of consumers’ needs or desires is a study of consumer behaviour, which involves the behaviour or processes that consumers (individuals, groups or organisations) engage in when they are searching for, selecting, buying, securing, using, evaluating and disposing of mainly products, services, ideas and experiences (Hawkins et al., 2010; Schiffman & Kanuk, 2010; Solomon, 2009). The consumer society has been shaped since the beginning of the Industrial Revolution (Jansson-Boyd, 2010); therefore consumer behaviour takes into account the continuously changing environment and influences that consumers are exposed to and function in
�n Evaluering van onderwysmetodes in musiekteoretiese vakke en gehoorontwikkeling
No full textMagister Artium - MAPraktiese ondervinding van die onderrig van Musiek op skoolvlak het getoon dat Musiekteoretiese vakke en Gehoorontwikkeling nie voldoende gestrukrureerd en gebaseer op wetenskaplik gefundeerde onderrigmetodes aangebied word nie. 'n Gebrek aan integrasie tussen Gehoorontwikkeling en die Musiekteoretiese vakke word vermoed. Innerlike gehoor is noodsaaklik is vir die musikus, maar bly grootliks onderontwikkel Hierdie studie konsentreer op die integrasie wat nodig is tussen die Musiekteoretiese vakke en Gehoorontwikkeling, en toets empiries die mening van musiekstudente by wyse van 'n vraelys en di� van musiekdosente by wyse onderhoude. Die ondersoek spreek die algemene metodes aan waardeur die betrokke vakke onderrig word, asook die probleme wat daarmee gepaard gaan. Die musiekstudent se mening omtrent sy tersi�re musiekopleiding word gevra. Daar is bevind dat die twee dissiplines nie doelmatig ge�ntegreerd aangebied
word nie en voorstelle om die situasie te verbeter, word gemaak .
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