1,720,981 research outputs found
Visioni di una utopia moderna – L’immagine della città nelle rappresentazioni delle Smart Cities e il ruolo del design per costruire scenari di mondi futuri
Full text linkLe nostre città stanno cambiando profondamente in relazione ad alcuni fenomeni urbani: la crescita della popolazione, i cambiamenti climatici e la scarsità di risorse energetiche stanno modificando lo stile di vita e la forma delle città. E' necessario modificare alcuni preconcetti per concepire, costruire e vivere in un modo nuovo lo spazio urbano; questo processo prende il nome di Smart City.
Per realizzare una Smart City è necessaria una visione olistica dei processi e dei fenomeni urbani; designer e urbanisti devono lavorare insieme per visualizzare gli scenari della città del futuro, tenendo conto delle possibilità offerte dalla tecnologia. Il design della comunicazione ha il compito di creare queste visioni, comunicando le idee di città del futuro e interpretando il ruolo di mediatore, per rendere comprensibili i linguaggi delle molteplici discipline.
Questa ricerca ha l'obiettivo di realizzare uno strumento destinato ai designer che elaborano gli scenari del futuro, e agli attori del contesto urbano che interpretano quelle visioni, per pianificare efficaci strategie di miglioramento
Communication Design For Social Impact. Using Digital Media And Storytelling Practices For Disseminating CSR Activities
No full textCorporate Social Responsibility (CSR) represents the opportunity to include ethical and
environmental issues in a company strategic vision, aiming at creating competitive value on
three main assets: economy, society, and environment. Although there are many virtuous
companies, which operate not only for increasing profitable outcomes, but also for fostering
sustainable development, many CSR activities remain unknown for the wide audience. This is
partly due to the fact that promotional and communication strategies are mainly focused on
pushing products and services on the market, keeping business vision and brand’s values on
a secondary level.
Today, design as a discipline is more and more involved into transformative social, economic
and environmental scenarios. If, on the one hand, there can be identified many relevant design
projects aimed at fostering social wellness, on the other hand, it is likewise fundamental to
identify engaging ways for communicating and disseminating best practices, with the goal of
expanding the awareness of apparently unrelated audiences towards societal responsibility.
Based on the consideration that communicating CSR activities requires a strategic approach,
the hypothesis validated through the analysis of the results of a course in Communication
Design, advances the idea that storytelling practices on digital media represent an engaging
way for establishing a relation between companies and the society. This paper aims at bringing
a contribution to the responsibility of communication design towards society, discussing
relevant projects in this field and proposing a strategic approach for amplifying CSR activities
Design Narratives and Social Narratives for Community Empowerment
No full textConsidering Design as a set of practices that impact on the environment in which we lead our everyday activities, we assume that enacted narratives grounded on transmedia practices (formats based on audiovisual contents about communities and keeping with their surroundings) are able to support innovations stemming from local communities, as they constitute the most basic form of social life (Czarniawska, 2004). By presenting the case study of Plug Social TV, through which we experienced audio-visual languages and products in a collaborative process, we wish to discuss participatory design practices and storytelling both as opportunities for identity building and community engagement, and tools that can lead, support and amplify active communities' initiatives. By analysing the preliminary outcomes of this project, there can be identified two critical poles: on one hand, the design issue of having a strong communicative narrative structure within a participatory process; on the other hand, the lack of patterns recognition into a total fictional world, as a social issue. Our assumption is that the interdisciplinary work of designers, filmmakers and social scientists can build a setting enabling the inclusion of different kind of ‘usable knowledges’ (Fareri, 2009), facilitating interactions, enhancing reflexivity and generating feedback loops. Starting from the same case study, the paper presents a critical perspective on practices oriented to social innovation and on the use of storytelling in the design field and the of visual and narrative approach in social research
Oltre la narrazione. Forme di racconto nella progettazione della comunicazione contemporanea.
No full textNel complesso panorama della comunicazione contemporanea, l’esperienza della narrazione si configura come strumento privilegiato per problematizzare e generare nuove forme di conoscenza, favorire la costruzione di identità e dialogo, rafforzare il coinvolgimento degli attori sociali. Dalla prospettiva del design, le forme della narrazione impongono una progettualità che tenga conto dell’interconnessione tra formati e canali diversi, del ruolo pro-attivo delle audience e delle possibilità di partecipazione e generazione di contenuti.
Quale ruolo ricopre la narrazione nei diversi sistemi progettuali? In che modo può contribuire ad avanzare le istanze sociali?
Seguendo un approccio through design, le nostre ricerche si incontrano nell’analisi e sperimentazione dei processi narrativi in tre diversi ambiti progettuali: transmedialità e strutture mediali complesse, gioco per il cambiamento sociale, nuovi media digitali e reti sociali
Masters of Ceremonies. A design approach to participatory video
Full text linkThis paper presents an empirical work carried on by a group of design
researchers with a small group of young between 16 and 23 years old based in a
suburban area of the city of Milan. Through a process of self‐representation using
participatory video practices and tools, the project aims at involving social groups
who are often at the margins of society as young people who are not in education,
employment or training (NEET), or teenagers who are at risk of dropping out of
school. In order to reach these groups, the collaboration with organizations and
educators who are already active at a local level has been necessary.
Participatory video is a process of self‐reflection and self‐narration in which
designers act as mediators. We describe our research approach for community‐
centred design actions, which involve participatory video (PV), collaborative
storytelling and practices to foster social innovation and conversational processes
Micronarratives as the form of contemporary communication
Full text linkNarratives can be considered as a way for presenting and representing
reality, going beyond time, space, aesthetic form, and medium of conveyance.
From Aristotelian classical principles, to structuralist rules, to post-structuralist
plurality, the aesthetics of narrative representation is constantly put into discussion.
Narratives are composed by both constant structures and figures, which determines
whether an object can be identified as a narrative, and variables which determine
the way in which it is conveyed on different media. In this paper, we concentrate on
contemporary narratives on social media. After declaring what are the main
characteristics of the medium in terms of affordances, content, and role of the
users, we analyse two existing case studies using the concepts of remediation and
narrativity. The paper aims at bringing a contribution to the discussion about
contemporary aesthetics in media design, considering narratives as a matter of
design, and investigating on the role of the designer
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