1,721,095 research outputs found
Determinants of willingness-to-pay for sustainable wine: Evidence from experimental auctions
No full textThe current paper explored young adult wine drinkers' willingness to pay (WTP) for three sustainable wines through Vickrey fifth-price full bidding auctions. In order to investigate factors affecting WTP the study compared the bid functions estimated with Tobit models and the premium functions estimated with ordinary least squares (OLS). The econometric results reveal that female and older respondents tend to bid higher for sustainable wines. Moreover, knowledge of specific claims increased price premiums. Our findings have significant marketing and policy implications for the promotion of sustainable wines among young adults
Web customer care: An empirical analysis of Italian wine companies
No full textThe promises of the Internet as a platform to reach new outlets, markets of global dimensions, intimate customer relationships, low cost and streamlined distribution chains have largely been disappointed in the wine industry. The current work used a typical e-mail commercial survey to investigate web customer service offered by 300 wine companies across Italy. The final outcome was an overall 55% response rate. Among these firms there was a clear difficulty in providing timely and informative e-mail responses to their customers. Specifically, only 18% replied within 4 hours, 37% taking into account answers given within 12 hours. The results also exemplify significant differences in e-mail customer service, based on the business location. The poor responsiveness and quality of the information provided by many wine companies illustrate that better web policies and training would give these firms an immediate competitive advantage via improved e-mail customer service
Do participants discount products in experimental auctions?
No full textWe compare willingness-to-pay information revealed through bids of the Becker–DeGroot–Marschak (BDM) auction mechanism with inferred valuations and real market prices. Applying nine food products, in three different experiments in which individuals express both bids and inferred valuations, the former were consistently lower than inferred valuations for others (with an average bid discount of 11.6%). We use econometric analysis to point out the importance of the limited number of auctioned products, and related information, on participants’ discount behaviour
Italian and United States Farmers' Markets: Similarities, Differences and Potential Developments
No full textSeveral studies, conducted across Europe and North America, have shown rising consumers' consideration of farmers' markets as important sources of local products from sustainable agricultural practices and increasing attention of farmers to this sale channel, in a period in which their share of the “food dollar” is continuing to decrease. In the present article a qualitative analysis on two farmers' markets, Naples in Italy and Washington, DC, in the United States, was conducted exploring the core features of the markets and revealing their main similarities, differences, and potential developments. Semi-structured interviews with vendors and direct observation gave a number of key insights of the two farmers' markets, enlightening that Italian consumers' main motivation to patronize the market is bargain, whereas in the American market the main feature is shoppers' desire to sustain local community and find high-quality foods
Factors influencing independent older adults (un)healthy food choices: A systematic review and research agenda
No full textPopulation aging, the epidemiological transition, and associated lifestyle changes are among the major drivers of the increased incidence and prevalence of non-communicable diseases. Preparing for change is essential to ensure progress towards achieving the goals outlined in the 2030 Agenda for Sustainable Development. The first step for health care providers is to build specific programs or interventions that guide healthy long-term food choices during old age. Thus, identifying and understanding the specific factors that influence the food choices of elderly adults and how these factors limit or encourage food consumption is imperative. The current review aimed to identify how personal, social, cultural, psychological, situational and intrinsic/extrinsic aspects of food guide or hinder the dietary choices of independent elderly individuals (aged 65 years and older) towards both healthy and unhealthy food choices. The search strategy followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol. Thirty-seven papers satisfied the screening. Results are schematized through the Mojet model by framing all potential drivers that guide the independent elderly respectively to make healthy and less healthy choices in their diet. Findings revealed that food choices of independent older adults are shaped by a multitude of factors and sub-factors that may serve to promote or limit the desire and ability to consume a healthy food. Situational, socio-demographic, and psychological factors were the most investigated in the analysed literature, albeit with different aspects and dimensions. Future studies should extend the analysis including multiple factors and evaluate possible interactions between different dimensions. A research agenda provided insights for scholars and policymakers interested in further investigating the factors that influence food choices of this target group
Measuring food preferences through experimental auctions: A review
No full textIn this article, we present and critically discuss the current and future key challenges of non-hypothetical experimental
auctions (EA) to measure consumer preferences for new food products/attributes. The paper is
composed by two complementary parts: a commentary of the core issues, identified in literature, related to
internal and external validity of EA studies and a discussion of scholars' views (collected through a survey) on
specific issues faced by EA research analysing consumer food preferences. Specific practical implications for EA
studies performed by food researchers are also presented. Results highlight the opportunity to perform in-store
experiments and the need to provide additional experimental details to allow replicability of research. Scholars
also underline the increasing importance of a shared agreement on the use and regulation of deceptive practices
in EA studies
Willingness-to-pay for sustainability labelled chocolate: an experimental auction approach
No full textThis study evaluates young consumers' attitudes to sustainable food and analyzes the determinants of their willingness to pay (WTP) for chocolate bars with different sustainability labels. Data were collected through experimental auctions in Italy assessing respondents' (N = 80, aged between 18 and 35) WTP for chocolate bars with three selected labels (i.e. Fair Trade, Rainforest Alliance and Carbon Footprint). Econometric outcomes reveal that several socio-demographic factors exert a positive and statistically significant effect on WTP for all the selected chocolate bars, namely age cohort (older), gender (female) and household income (high). Respondents' lifestyles and food consumption habits also had an effect on final bids. This study offers valuable insights to policy makers and practitioners for efficiently targeting young consumers in campaigns to increase sustainability-labelled food consumption
Sociodemographic Factors Differentiating the Consumer and the Motivations for Functional Food Consumption
No full textObjective: The aim of this study was to determine the (1) role of gender, age, and education in the evaluation of multidimensional criteria of the purchase of functional products, which were (a) quality and organoleptic attributes, (b) attributes of packaging and labeling, (c) healthful properties, (d) functional components, (e) base product (carrier) and (2) most important motives for the purchase and consumption of functional food among consumers of different sociodemographic profiles. Design: The data were collected in direct interviews. The sample (n = 200) consisted of 137 women and 63 men age 18–60 years. The research tool was a questionnaire divided into 4 sections. The first one included quality attributes. The second one included healthful properties, functional components, and carriers. The third one concerned the motives for purchasing functional food and included the consequences and values. In the fourth section the participants were asked about gender, age, and education. Results: Gender, age, and education differentiated the criteria influencing the decision to purchase functional food. Women, older people (35–60 years), and those with university education attach the greatest importance to naturalness, nutritional value, freshness, food safety, and quality guarantee. Clear differences between men and women appear in the field of functional components, which are significantly more important for women than for men. Gender, age, and education essentially differentiate the preferences for base product (carrier). Young men prefer meat products in the role of functional carriers. In turn, women and older men prefer cereal products as basic functional carriers. Young consumers are more open to high-technology food processing. Motivations are differentiated by age and gender. Young men, as opposed to women and older men, attach less importance to functional and psychological consequences: improvement of health, healthy eating, conscious choice, and health promotion. Women and older men are more interested in health safety and are more responsible for their health. Among young men, lower self-esteem can be found. Conclusion: The analysis conducted revealed that groups of consumers are significantly different from each other in the evaluation of the significance of each of the variables in the selection of functional food. Sociodemographic factors differentiate the motivations for consumption of functional food
The effect of monetary versus nonmonetary endowment on WTP in BDM auctions
No full textWe evaluate the effects of monetary and nonmonetary endowments on willingness to pay (WTP) bids in Becker–DeGroot–Marschak (BDM) experimental auctions. Results indicate that subjects provided with a monetary endowment bid more than those that received a nonmonetary endowment
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