2 research outputs found
The resilience of luxury goods companies: An analysis of LVMH and Kering's share prices during the COVID-19 pandemic
No full textPresented to the 22nd Undergraduate Research and Creative Activity Forum (URCAF) held at the Rhatigan Student Center, Wichita State University, April 7, 2023.This research investigates the impact of the COVID-19 pandemic on the share prices of luxury goods companies LVMH and KERING. The study focuses on the period from January 2020 to December 2021 and employs a quantitative approach, utilizing primary and secondary data from financial databases and news sources. The study finds that despite the significant disruption caused by the pandemic, the share prices of LVMH and KERING have risen considerably during the pandemic period. This is attributed to several factors, including the resilience of the luxury goods market, the shift towards online sales, and the successful adaptation strategies implemented by the two companies. The study also reveals that LVMH and KERING have outperformed other luxury goods companies during the pandemic period. These findings have significant implications for investors, policymakers, and other stakeholders in the luxury goods industry. The study suggests that LVMH and KERING's successful response to the pandemic has helped them maintain their market position and suggests that other companies in the sector could benefit from similar strategies
Reimagining Napoleon's Victories: Analyzing the strategies that could have led to a French victory at Waterloo
No full textPresented to the 22nd Undergraduate Research and Creative Activity Forum (URCAF) held at the Rhatigan Student Center, Wichita State University, April 7, 2023."Reimagining Napoleon's Victories" explores the Battle of Waterloo in 1814 and analyzes Napoleon's battle tactics to locate the key moments in battle that could have led to a French victory. Waterloo marked the final defeat of Napoleon Bonaparte, a major turning point in European history. This research examines the Battle of Waterloo beginning with early nineteenth century European war strategy and, specifically, Napoleonic warfare, and locating where the battle's development challenged Napoleon's decision-making factors that contributed to Napoleon's ultimate defeat, the tactics and strategies employed by the opposing forces, and potential alternatives that could have led to a different outcome. Using a mix of primary and secondary sources, this research delves into the granular experience of the Battle of Waterloo accounting for: troop size, strength and weaknesses of the opposing forces, terrain, weather conditions, and leadership styles. The primary focus of this research lies in identifying the points of inflection in the battle's development that include alternative deployment of troops, increased intelligence-gathering, and revised tactics to break through enemy lines. The paper argues that had Napoleon employed different strategies, such as a more aggressive approach, or better coordination among his commanders, he could have potentially turned the tide of the battle in France's favor. Similarly, alternative scenarios such as delaying the attack, or positioning troops in different locations, could have led to a different outcome
