85 research outputs found
Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
No full textThis study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis
Assessment of thermal comfort preferences in mediterranean climate: A university office building case
No full text12th International Scientific Conference on Sustainable Development of Energy, Water and Environment Systems (SDEWES); OCT 04-08, 2017 -- Dubrovnik, CroatiaThis study aims at evaluating the perceived thermal sensation of occupants with respect to thermal comfort standards, ASHRAE 55 and ISO 7730, for office buildings located in Mediterranean climate. A small office building in Izmir Institute of Technology Campus Area, Izmir, Turkey, was chosen as a case building and equipped with measurement devices to assess thermal comfort of occupants with respect to predicted mean vote and actual mean vote. Both objective and subjective measurements were conducted. The former included indoor and outdoor air temperature, mean radiant temperature, relative humidity and air velocity that were used for evaluating the thermal comfort of occupants. Oxygen concentration which can play an additional role in thermal comfort/discomfort, health and productivity of the office occupants, was also measured. Furthermore, occupants were subjected to a survey via a mobile application to obtain subjective measurements to calculate actual mean vote values. Based on objective and subjective measurements, the relationships among the parameters were derived by using simple regression analysis technique while a new combined mean vote correlation was also derived but this time by using multiple linear regression model. Neutral and comfort temperatures were obtained using indoor air temperature and actual mean vote values which were calculated from subjective measurements. The results showed that neutral temperature in the university office building was 20.9 degrees C whilst the comfort temperature range was between 19.4 and 22.4 degrees C for the heating season. By applying new comfort temperatures, energy consumption of the case building located in Mediterranean climate, can be reduced
An assessment towards the acceptance of wearable technology to consumers in Turkey: the application to smart bra and t-shirt products
No full textThe study attempts to predict the dynamics that play a role in the process through which consumers accept wearable technology. A research model, in the form of a structural diagram, is proposed in search of the acceptance or buying intention of wearable technology via subjective norms, perceived usefulness, attitude towards the behaviour, perceived behavioural control and the related beliefs. In the study applied to smart bra and t-shirt products, the results show that subjective norms and attitudes towards behaviour are found significant in direct influence to buying intention, but perceived usefulness is not directly related to it. Perceived usefulness and behavioural control are found significant to indirect influence in buying intention through their effects on attitude. In addition, perceived behavioural control is directly related to attitude only for smart bras. In both the products, subjective norms, perceived usefulness, attitude and perceived behavioural control appear to be explained by a set of salient beliefs
Türkiye’de hazır giyim sektöründe dijital dönüşüm süreci uygulamaları ve vaka analizi çalışması
No full textMARKA LİDERLİĞİNİN İTİCİ GÜÇLERİ: YENİLİKÇİLİK, BELİRGİNLİK, GÜVEN, MÜŞTERİ HİZMETLERİ MÜKEMMELLİĞİ, DEĞER VE BAĞLILIK
No full textStructural framework of brand loyalty affected by feature connotations through attitude towards shopping in merchandising
No full textPurpose - In merchandising subjected to a rapid consumption cycle and many warning bombardments that trigger sudden purchasing, ensuring that consumers remain loyal to the store has been important. This study\"s purpose is to shed light on the structural framework of which brand loyalty is affected by feature connotations through attitude towards shopping in merchandising.Design/methodology/approach - 373 responses are interviewed face-to-face for a well-known clothing brand in Istanbul. How brand loyalty is affected by feature connotations through attitude towards shopping is structurally analyzed by the extent of the positivity, strength, and uniqueness of the connotations. The extent of brand loyalty refers to being more willing to pay, defensive about the store in opposing views, and inclined to recommend it to others. Some store features are highlighted including ease of access, acclimatization conditions, shelf layout, price image, and perception towards sales personnel.Findings - Thanks to strong, unique, and positive features associated with the store, consumers become more loyal to the store brand. All features except for shelf layout develop positive attitudes toward shopping, thereby increasing brand loyalty. The highest indirect effect on brand loyalty belongs to the price image, followed by, respectively, acclimatization conditions, perception towards sales personnel, and ease of access. Acclimatization condition has a positive direct effect whereas ease of access has a direct but negative effect on brand loyalty. Discussion – The relatively superior effect of price perception on shopping attitude shows that it is the focus of brand loyalty development activities. This can be supported by acclimatization conditions, perception towards sales personnel, and ease of access. To gain the loyalty of store customers, alternative ways exist if the acclimatization conditions feature is improved. In the case of other store features, shelf layout is not our priority criteria in developing brand loyalty because it is ineffective. Keywords: brand loyalty; store features; attitude towards shopping; store atmosphere; merchandising
Outlook on product design and consumer characteristics in purchasing attitude to smart products in sportswear
No full textTüketicilerin, spor giyimde akıllı ürün kullanımı hem günlük hayatlarını kolaylaştırmakta, hem de çeşitli uygulamalarıyla sıkça tercih
edilmektedir. Ürünlerin benimsenmesi sürecinde bu tarz ürünlerde tasarımın ve estetiğin tüketici için önemi ve satın alma tutumlarının
rolü incelenmelidir. Bu çalışmada duygusal, bilişsel ve davranışsal yönleriyle değerlendirilen tüketici satın alma tutumlarının, akıllı spor
giyim ürünleri için ürün estetiği öneminden nasıl etkilendiği araştırılmıştır. Aynı zamanda, farklı demografik özelliklerdeki kişiler için
gerek ürün tasarımı önemi gerekse satın alma tutumları farklı olabileceği anlaşılmıştır. 779 kişiden elde edilen veriler analizlere uygun
tasnif edilip düzenlenerek kullanılmıştır. Ürün estetiği öneminin spor giyim kategorisindeki akıllı giyilebilen ürünleri satın almaya yönelik
duygusal, bilişsel ve davranışsal tepkileri pozitif etkilediği gözlenmiştir. Demografik değişkenler arasında eğitim, medeni hal, çocuk
sahipliği ve gelir için anlamlı etkiler tespit edilirken yaş, cinsiyet, araba sahipliği ve çalışma durumu için anlamlı sonuçlara
rastlanmamıştır. Spor giyimde akıllı ürünleri satın alınmasında, farklı eğitim seviyesinde kişilerde ürün estetiği önemi ve bilişsel ve
davranışsal tepkilerin; medeni hali farklılaşınca davranışsal tepkilerinin; çocuk sahipliği durumuna göre duygusal ve davranışsal
tepkilerinin ve değişik gelir gruplarına mensup olanlar arasında ürün estetiği önem ve davranışsal tepkilerin anlamlı değişim gösterdiği
sonucuna ulaşılmıştır.The use of smart products in sportswear facilitates the daily lives of consumers and is frequently preferred with various applications.
In the process of adopting products, the importance of design and aesthetics for the consumer and the role of purchasing attitudes in
such products should be examined. In this study, it has been investigated how consumer purchasing attitudes, which are evaluated in
terms of emotional, cognitive, and behavioral aspects, are affected by the importance of product aesthetics for smart sportswear
products. At the same time, it has been understood that the importance of product design and purchasing attitudes may be different
for people with different demographic characteristics. The data obtained from 779 people were classified and arranged by the analysis
and used. It has been observed that the importance of product aesthetics positively affects emotional, cognitive, and behavioral
responses to purchasing smart wearable products in the sportswear category. While significant effects were found for education,
marital status, child ownership, and income among demographic variables, no significant results were found for age, gender, car
ownership, and employment status. When purchasing smart products in sportswear, when the importance of product aesthetics and
the marital status of cognitive and behavioral reactions differ in people with different education levels, it has been concluded that the
emotional and behavioral reactions of the behavioral reactions according to the status of having a child, and the importance of product
aesthetics and behavioral reactions among those belonging to different income groups
Investigating consumer evaluations about the purchasing of innovative textiles in terms of product interest and benefits
No full textTo obtain a sustainable competitive advantage, companies in the national and global markets should direct their activities to new goods and services that create differences. Economic units with high technology and capital accumulation have the opportunity to work more efficiently and create innovations in the market. Nowadays, the main economic resource beyond capital, labor, or natural resources is knowledge. So far, innovation continuously appears in the markets with technological developments in information and communication-intensive sectors such as informatics. \"Innovation\", which has become the most important competitive tool in today\"s economy, is also referred to as innovation. According to the most widely accepted approach of Schmookler (1966), \"An enterprise makes a technical change if it develops a new product or service for itself or uses a new method or input for itself. The enterprise that makes a certain technical change first is the one that makes the innovation, and this action that it does is innovation.\" (Oguzturk, 2003).According to Evans et al. (2010), attitude is a mental state that creates behaviors towards a stimulus. This stimulus can be any product, person, service, brand, idea, physical object, advertisement, event, or symbol as an attitude object. According to the three-component model of attitude that was first added to the literature by Rosenberg and Hovland (1960), attitudes are defined as generalizable structures that consist of beliefs, feelings and behavioral tendencies towards an attitude object. In this model, thoughts and beliefs about the attitude object constitute the cognitive element; emotion and mood represent the affective (or sensory) component, and action intentions represent the behavioral component. Eagly and Chaiken (1993) stated in their studies that it is necessary to understand the underlying cognitive, affective and behavioral processes in order to predict how much the attitude will change. In the process of shaping the evaluations that can occur in different forms, the direct and indirect effects of product interest and benefits on consumer attitude (sensory, cognitive, behavioral evaluations) will be examined in this research
Analysis and application of advanced control strategies to a heating element nonlinear model
No full text13th European Workshop on Advanced Control and Diagnosis, ACD 2016; Hautes Etrudes d'Ingenieur (HEI)Lille; France; 17 November 2016 through 18 November 2016This paper presents the design of different control strategies applied to a heating element nonlinear model. The description of this heating element was obtained exploiting a data-driven and physically meaningful nonlinear continuous-time model, which represents a test-bed used in passive air conditioning for sustainable housing applications. This model has low complexity while achieving high simulation performance. The physical meaningfulness of the model provides an enhanced insight into the performance and functionality of the system. In return, this information can be used during the system simulation and improved model- based and data-driven control designs for tight temperature regulation. The main purpose of this study is thus to give several examples of viable and practical designs of control schemes with application to this heating element model. Moreover, extensive simulations and Monte- Carlo analysis are the tools for assessing experimentally the main features of the proposed control schemes, in the presence of modelling and measurement errors. These developed control methods are also compared in order to evaluate advantages and drawbacks of the considered solutions. Finally, the exploited simulation tools can serve to highlight the potential application of the proposed control strategies to real air conditioning systems
Literature Review on Selection Criteria of Store Location Based on Performance Measures
No full textThis paper presents the results of a literature review for understanding the selection criteria of store location in the retail context. The review provides overall insight into prior studies that specifically emphasize on factors influencing store performance. Store performance has been evaluated by using various measures such as store sales, market share, retail patronage, store traffic, store profits and so forth in different studies. The intention of the review is to (1) classify the store location-selection criteria, and (2) provide researchers with a theoretical model on which future research on store performance may be oriented. (C) 2013 The Authors. Published by Elsevier Ltd
- …
