51 research outputs found

    User Intention towards a Music Streaming Service: A Thailand Case Study

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    This paper presents a novel acceptance model for an online music streaming scenario of Thailand. The music streaming industry has been gaining in popularity in the recent times.  This research has been conducted in order to measure the user attitude towards the use of this relatively new service using a modified version of the popular Technology Acceptance Model. We try to identify the most popular music-streaming service of Thailand and also the factors that affect the use of such a service. Data has been collected in the form of an online questionnaire survey from more than 300 participants for the purpose of model building and validation. A subsequent regression analysis carried out on the proposed model explains more than 60 percent of the variance of the dependent variable i.e. Behavioral Intention in our case to the predictor variables Perceived Usefulness, Perceived Ease of Use, Perceived Enjoyment and Perceived Satisfaction Level. The results show that Perceived Enjoyment and Perceived satisfaction are the two strongest predictors for Behavioral Intention which is quite different from that of the utilitarian type of information systems.Keywords: Music streaming, TAM, hedonic information systems, regression</jats:p

    A Survey of Standardized Approaches towards the Quality of Experience Evaluation for Video Services: An ITU Perspective

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    Over the past few years there has been an exponential increase in the amount of multimedia data being streamed over the Internet. At the same time, we are also witnessing a change in the way quality of any particular service is interpreted, with more emphasis being given to the end-users. Thus, silently there has been a paradigm shift from the traditional Quality of Service approach (QoS) towards a Quality of Experience (QoE) model while evaluating the service quality. A lot of work that tries to evaluate the quality of audio, video, and multimedia services over the Internet has been done. At the same time, research is also going on trying to map the two different domains of quality metrics, i.e., the QoS and QoE domain. Apart from the work done by individual researchers, the International Telecommunications Union (ITU) has been quite active in this area of quality assessment. This is obvious from the large number of ITU standards that are available for different application types. The sheer variety of techniques being employed by ITU as well as other researchers sometimes tends to be too complex and diversified. Although there are survey papers that try to present the current state of the art methodologies for video quality evaluation, none has focused on the ITU perspective. In this work, we try to fill up this void by presenting up-to-date information on the different measurement methods that are currently being employed by ITU for a video streaming scenario. We highlight the outline of each method with sufficient detail and try to analyze the challenges being faced along with the direction of future research.</jats:p

    A Survey of Standardized Approaches towards the Quality of Experience Evaluation for Video Services: An ITU Perspective

    No full text
    Over the past few years there has been an exponential increase in the amount of multimedia data being streamed over the Internet. At the same time, we are also witnessing a change in the way quality of any particular service is interpreted, with more emphasis being given to the end-users. Thus, silently there has been a paradigm shift from the traditional Quality of Service approach (QoS) towards a Quality of Experience (QoE) model while evaluating the service quality. A lot of work that tries to evaluate the quality of audio, video, and multimedia services over the Internet has been done. At the same time, research is also going on trying to map the two different domains of quality metrics, i.e., the QoS and QoE domain. Apart from the work done by individual researchers, the International Telecommunications Union (ITU) has been quite active in this area of quality assessment. This is obvious from the large number of ITU standards that are available for different application types. The sheer variety of techniques being employed by ITU as well as other researchers sometimes tends to be too complex and diversified. Although there are survey papers that try to present the current state of the art methodologies for video quality evaluation, none has focused on the ITU perspective. In this work, we try to fill up this void by presenting up-to-date information on the different measurement methods that are currently being employed by ITU for a video streaming scenario. We highlight the outline of each method with sufficient detail and try to analyze the challenges being faced along with the direction of future research
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