2 research outputs found
Enhancing Spectator Engagement in E-sports Events
No full textThis study investigates and measures factors related to the involvement of spectators in e-sports events using a Structural Equation Model (SEM) coupled with a Necessary Condition Analysis (NCA). The researchers conducted the study within a framework of push and pull factors. The findings indicate that both push and pull factors impact commitment, and that commitment has an impact on engagement. The practical implication of this is that management should emphasize pull factors, such as improving the quality of events, strategies for enhancing event attractiveness at the community level, managing event rewards, considering pricing strategies, utilizing promotions, and selecting suitable venues. Regarding the theoretical implications, the significance of three factors, push, pull, and commitment, are underscored as necessary conditions for engagement in this context. This research provides valuable in-depth insights for e-sports event managers to develop strategies which increase interest and participation among spectators, thereby enhancing the overall experience and growth of the industry
Systematic Literature Review: The Use of SEM in Journal of Travel & Tourism Marketing (JTTM) Between 2020 – 2022
No full textThe aim of this study was to categorize and analyze the patterns of structural equation modeling (SEM) used in research in the travel and tourism industry, published in the journal of travel & tourism marketing (JTTM) between 2020 and 2022. This review seeks to provide an updated literature overview and identify gaps in the literature relevant to future research by employing the systematic literature review (SLR) method. The findings of the study indicate that factor-based SEM has been more frequently used compared to composite-based SEM. However, for future research, there should be more emphasis on composite-based SEM, particularly utilizing techniques such as integrated generalized structured component analysis (IGSCA) and partial least square consistent structural equation modeling (PLSc-SEM). These methods are hybrid techniques that can analyze both factor and composite variables within the same model. Additionally, this study has categorized research in the travel and tourism industry into eight major themes: 1) destination, 2) attraction, 3) hotel/resort, 4) airline, 5) restaurant, 6) social media, 7) festival/event, and 8) travel agency. For future research, there should be a focus on the festival/event and travel agency themes, as there is a relatively limited body of research within these themes
