113 research outputs found
Landlords with no lands:a systematic literature review on hybrid multi-sided platforms and platform thinking
No full textPurpose – This article is based on a systematic and comprehensive review of the literature on two-sided platforms, the business structure based on the concept of matchmaking groups of customers (e.g. Uber or Airbnb). The research aims to identify gaps in the existing literature while providing a structured summary of the existing knowledge in the field. Finally, we propose a conceptual framework enabling platform thinking, the ability to see hybrid multi-sided platforms as a useful resource-orchestration structure to unveil innovation opportunities.
Design/methodology/approach – This study adopts a bibliometric approach, combing co-citation and text mining analyses of 196 papers, also implementing a longitudinal analysis that highlights the evolution of the field since its inception till today.
Findings – The novel aspect of the paper consists in taking a purely managerial stance of a very peculiar kind of platform, merging existing knowledge in comprehensive frameworks while providing potential avenues for research.
Research limitations/implications – From an academic perspective, this research highlights the double nature of two-sided platforms: as an operational choice or as a way to exploit (digital) assets and reach the economic sustainability. A research agenda is proposed, based on three pillars: a side-based standpoint, a business model perspective and an evolutionary stance to see how these businesses may evolve.
Practical implications – The research identifies different literature streams that may help practitioners in identifying how two-sided platforms may help them in fostering innovation.
Originality/value – The identification of two-sided platforms as a different way to create value (transaction platforms) or to capture value (non-transaction platform), enhancing the debate on this innovative business model. A research agenda to bring the field forward is proposed
New frontiers of Platform Thinking in the Metaverse: the blurred line between innovation and transactional platforms
No full textOver the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Bookings.com, Uber and TripAdvisor). Consequently, it is one of the most discussed tech and management literature topics. In this heterogeneous landscape, various definitions and perceptions emerged. The most accepted distinction was presented by Cusumano and colleagues in 2019, showing the difference between innovation platforms (i.e., the operating system) and transaction platforms (i.e., credit cards), which represents the archetypes upon which multi-sided platforms (i.e., transactional two-sided platforms, the orthogonal client as a target and client as a source two-sided platforms) are built on. The growing relevance of the metaverse in the last years represents and intriguing opportunity for research at the intersection between innovation and transactional platforms. Indeed, the metaverse, as defined by Bell (2022), seems to have all the necessary characteristics to be defined and innovation platforms, leaving space to other players to complement the innovation by adding applications and services that enhance the value of the platform. Therefore, this study aims to explore the following question: how do different platform typologies co-exist in the metaverse? To answer this research question, we created a sample of 182 start-ups based on Crunchbase search, to develop a multiple case study to explore how newborn companies are approaching the metaverse from a platform perspective. From a theoretical perspective, this research can enhance the knowledge on the blurred lines between innovation and transaction platforms, showing how they can co-exist even outside the operating system models where they have usually been found together
Embracing a Human-Centred Organization. Engaging employees in a new organizational direction through action research
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Platform thinking. Il nuovo mindset per fare innovazione in azienda
No full text«Platform Thinking» è la capacità di mettere i meccanismi basati sulle piattaforme al centro delle trasformazioni digitali delle imprese. Piattaforme digitali come Uber, Spotify, Airbnb, Booking.com e molte altre hanno completamente ridisegnato la vita quotidiana di milioni di utenti. Tuttavia, molti dei manager deputati a guidare i processi di innovazione all’interno delle aziende faticano a concepire l’importanza del loro impatto in organizzazioni di ogni tipo e dimensione, convinti che i modelli di business basati sulle piattaforme siano il regno esclusivo delle startup ipertecnologiche, dei servizi digitali e degli unicorni. Gli autori dimostrano, al contrario, che il potenziale di creazione di valore insito nelle piattaforme è più alto di quanto si sospetti e guidano passo passo i lettori nella complessità di questi ecosistemi, introducendoli in un vero e proprio nuovo modo di pensare. I loro occhi saranno allenati a guardare oltre ciò che è visibile, scorgendo le traiettorie percorse dall’innovazione: in questo modo inizieranno a leggere il mondo delle piattaforme in un processo di apprendimento che insegnerà loro a disegnare da zero nuovi modelli imprenditoriali e di crescita. Risultato di un decennio di ricerche e di esperienze a fianco delle imprese, il libro offre un solido quadro di riferimento e strumenti pratici per promuovere la trasformazione digitale in qualsiasi organizzazione, rivolgendosi in particolare a coloro che sono interessati allo scintillante mondo delle piattaforme e stanno ancora cercando di capirlo
The role of network effects in the dissemination process of a resistant innovation: the case of Car Sharing
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