73 research outputs found
THE IMPACT OF FOREIGN DIRECT INVESTMENT ON ECONOMIC GROWTH (A CAUSAL STUDY IN THE UNITED STATES)
Get PDFInternational investment is strategic step for country due to lack of capital and technology transfer and it is generally well known as Foreign Direct Investment (FDI). Many policy makers and academics contend that FDI can have important positive effects on a host country’s development effort. This research examines the impact of Foreign Direct Investment on Economic Growth in the United States by multiple linear regression model and its estimation using ordinary least squares (OLS). This research classifies all the sectors to be 10 sectors. This research uses data for the period 2000 –2017 and suggests that not all forms of foreign investment seem to be beneficial to host economies. Some sectors provide positive correlation to economic growth and some provides negative effect. Nevertheless, it is significant yet, this is because there is different characteristic between developed and developing countries. Economic growth in the U.S is mostly driven by personal consumption
Unpacking the influence of flight booking websites to e-loyalty: Empirical evidence from South East Asian Millennials
Get PDFThis study aims to understand how Southeast Asian Millennials become loyal to a flight booking website, using the results of an online survey and a E-loyalty model, and structural equation modeling. The findings show that good utilitarian features of websites can significantly increase brand equity and positive online experience (flow) of website users while good hedonic features of websites can significantly increase positive online experience and trust of website users. Brand equity, positive online experience and trust have a direct and significant effect on e-loyalty. When the brand equity of a website, positive online experience and trust of website users are higher, the e-loyalty of millennial customers towards the website is higher. The effect of utilitarian features on trust and hedonic features on brand equity are found to be insignificant. Nevertheless, all the other hypotheses are accepted. This study has successfully expanded Bilgihan’s E-loyalty model application to a different product (flight booking websites) and geographical location (Southeast Asia), proving its generalizability
Promoting Environmental Sustainability Through Guerrilla Marketing
Get PDFEnvironment becomes major concern for all countries throughout the world since Sustainable Development Goals were promoted. However the target is impossible to achieve without awareness and participation of the public. Promoting environmental sustainability is difficult and costly, therefore a breakthrough is required. The concept of guerrilla marketing has been widely used and recognized as low cost, but effective marketing strategy, therefore it is also an appropriate innovative way of promoting environmental sustainability in public area. This study explores the successful application of guerrilla marketing for promoting environmental sustainability around the world. Three case studies were chosen to figure out how it works. The successful applications confirm that guerrilla campaign for sustainability needs element of humour, uniqueness, sensation, creativity, surprise and education. Both profit and non-profit organizations can achieve their goal in both effective and efficient way when they know how to apply guerrilla marketing properl
線上飯店訂房網對於顧客忠誠度影響之研究 以印度尼西亞及台灣為例
No full text[[abstract]]研究員已經關注Y世代(千禧世代)並且針對Y世代規劃出可以帶給企業利益的顧客忠誠度模型。這份研究利用Generational theory(世代理論?)為主軸理論。這份研究的主要目的是重新檢驗Anil Bilgihan對於印度尼西亞及台灣Y世代的顧客忠誠度理論。這份研究也使用相同的架構及問卷去驗證是否能在線上飯店訂房網建立及發展出顧客忠誠度理論。
這份研究回收了200份有效的印度尼西亞問卷及200份有效的台灣問卷，並且使用探索性因素分析以及驗證性因素分析去解析，研究結果顯示在台灣的e-忠誠度中，信任度是最重要的顯著因素，而在印度尼西亞中，品牌忠誠是最重要的顯著因素。對於印度尼西亞的Y世代而言，正面的線上經驗對於忠誠度的形成很重要，而對於台灣Y世代而言，正面的線上經驗並不有效。為了創造出正面的線上經驗，這些線上網站需要有能夠讓顧客持續回來造訪的特徵及特色，通常為能使人快樂愉快的特色，例如: 亮麗的設計、版面設計、顏色、虛擬遊覽以及音樂。而相反地，對於千禧年代的台灣人及印尼人而言，utilitarian features(功利特徵?)並未對於正面的線上經驗有顯著影響。
Researchers have paid a lot of attention to generation Y (millennial) and formulating customer loyalty model for generation Y brings a lot of benefits to industry. The main purpose of this research is retest and develop customer loyalty model found by Anil Bilgihan for gen Y in Indonesia and Taiwan. The same construct and questionnaire were used to find out if it works for developing customer loyalty model in online hotel booking website.
Totally 200 respondents Indonesia and another 200 respondents in Taiwan had been participated successfully on this survey, explanatory and confirmatory factor analysis were then used before finally the resulted revealed that trust had consistently been the most significant factor to e-loyalty in Taiwan, while for Indonesia brand equity was the most significant variable toward it. When positive online experience was important to form loyalty of Indonesian gen Y, it was not really effective in Taiwan. In order to create positive online experience, website should have features that pleasing and motivating its users to come back, usually called as hedonic features, the example of hedonic features are like beautiful design, layout, color, virtual tour and music. Reversely in this study, utilitarian features did not make significant impact to positive online experience for millennial in Taiwan and Indonesia
Macro environment analysis of automotive industry in Indonesia
Get PDFIndonesia remains attractive for economic study. Its development makes Indonesia interesting for investment with no exception to automotive industry. Indonesia is the country holding the biggest car purchase record South East Asian countries. There will be more challenges along with opportunities ahead therefore industrial analysis is required in order to help automotive players in Indonesia to prepare appropriate strategies for their sustainability and growth. In this paper, PEST analysis was utilized to identify politic, economic, social and technology environment of current Indonesia automotive industry and 5 Forces Michael Porter analysis was utilized to measure the industry attractiveness. It was founded out that there is potential in production growth because government intervened by promoting local content requirement policy for all OEMs (Original Equipment Manufacturers) to be fully implemented in 2019. The opportunity has also come from growth of financial industry since 65% of Indonesian people buy car by credit. Infrastructure development and government spending will also drive industry growth for specific category of vehicles. However control from government is still needed to balance the use of personal vehicle and mass transportation, otherwise it will result in more traffic problem, air pollution and decrease comfort in big cities such as Jakarta. While rivalry, threat of substitute and bargaining power of suppliers are high, bargaining power of buyer is low and threat of new entrant for automotive industry in Indonesia is medium considering high initial investmen
Scalable Start-up Entrepreneurship and Local Economic Development in Emerging Economies
Get PDFScalable start-up entrepreneurs work closely with technological innovation in order to improve people’s welfare and provide solutions to current issues. Despite the high risk inherent in start-ups, they have become a trending type of business in the world and therefore deserve adequate attention from scholars. This study aims to explore barriers to scalable start-up entrepreneurship. It further explores their contribution to local economic development in emerging economies by reviewing secondary data and existing literature. The lack of financial resources, government support, opportunity awareness role models, and managerial skills, in addition to the fear of failure, family pressure and ineffective entrepreneurship training, are common barriers to creating start-ups. Nevertheless, their contribution to local economic development is noteworthy. Scalable start-up entrepreneurs attract local and foreign investment and regenerate income, positively contributing to GDP per capita. They also play a role in job creation, helping governments to reduce poverty and increase the welfare of their citizens. Start-ups also create efficiency through e-commerce, helping local products to become more competitive in both local and global markets. By collaborating with governments, scalable start-ups can foster technological developments and become strategic partners of larger corporations. Start-ups can even increase people’s welfare by providing solutions to environmental issues that are a consequence of substantial development in emerging economies
Analisis Penjadwalan Pergantian Komponen pada P.T. Eureka ABA
Get PDFDalam sistem manufaklur, kerusakan komponen mesin sangat berpengaruh terhadap produksi perusahaan. Meskipun demikian kerusakan tidak dapat dihindari karena suatu saat komponen dari mesin akan rusak PT. EUREKA ABA adalah sebuah perusahaan yang bergerak di bidang industri kertas. Pemenuhan permintaan konsumen tergantung dari kesinambungan produksi dan kesinambungan produksi sangat tergantung dari kerja mesin. Sehingga bila terjadi kerusakan komponen mesin, mesin harus cepat ditangani. Penanganan kerusakan akan cepat tertangani dipengaruhi ketersediaan komponen karena itu diperlukan persediaan komponen mesin. Selama ini perusahaan membeli komponen mesin untuk memenuhi kebutuhan beberapa mesin yang jumlahnya berdasarkan perkiraan, karena perusahaan tidak mempunyai pedoman jumlah rata-rata kebutuhan komponen, sehingga hal ini kurang baik untuk pengaturan biayanya. Perusahaan sebelum krisis moneter menerapkan sistem penggantian komponen tetapi setelah krisis moneter perusahaan menerapkan sistem penggantian dan servis komponen, karena menurut perusahaan sistem tersebut menguntungkan sebab biaya kapasitas yang hilang untuk waktu servis lebih kecil harga komponen. Memperhatikan kondisi tersebut di atas dirancang sistem penjadwalan penggantian komponen dan pembelian komponennya yang dapat digunakan untuk menunjang sistem produksi perusahaan. Hasil perancangan yang dilakukan setelah perhitungan ternyata metode yang dilakukan perusahaan selama ini kurang menguntungkan dan metode yang sebaiknya digunakan perusahaan adalah sistem penggantian komponen saja tanpa servis, dari metode tersebut maka dibuatkan sistem penjadwalan penggantian komponen yang bertujuan sebagai penunjang untuk membuat sistem produksinya. Dari metode di atas dapat diketahui jumlah rata-rata kebutuhan komponen tiap tahunnya dan dicari sistem pembelian komponennya dengan dua metode, yaitu metode 'Fixed Order Quantity' dan metode 'Fixed Order Interval', ternyata metode Fixed Order Quantity mempunyai total biaya per tahun lebih kecil dari metode Fixed Order Interval. Sehingga perusahaan dapat memproduksi kertas secara berkesinambungan, yang akhirnya dapat digunakan untuk pemenuhan permintaan konsumen
Macro-Regional Analysis of Tourism Entrepreneurship Environment in Bali: A Descriptive Study
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