103 research outputs found

    Research to develop a communications campaign to promote childsmile within local communities stage 2: primary research

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    NHS Health Scotland in partnership with Childsmile, commissioned the Institute of Social Marketing to design and implement research to inform the Childsmile communication strategy, including social marketing campaigns, designed to promote the Childsmile programme. This report outlines the findings and recommendations from primary research with key stakeholders: families and professionals<br/

    Results from an exploratory study of sun protection practice: Implications for the design of health promotion messages

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    Purpose - The primary aim of the research reported here is to provide strategic guidance for the development of a national communication strategy to improve sun protection practice amongst young people. Design/methodology/approach - The research adopted an exploratory approach, employing qualitative focus groups to represent three population groups, mothers, teenagers and young adults living independently of the family home. A total of 12 focus groups were conducted (with six to eight participants per group) in the UK. Participants were recruited door-to-door using quota sampling methods. Findings - Consistent with other studies, awareness of sun protection measures was high compared with actual practice. A number of factors were identified which help to explain this behaviour deficit. These include environment and exposure context, financial cost, understanding of protection process, behavioural influence and control, experiential learning and benefits attached to tanning. Originality/value - While the findings highlight the importance of supporting parents through the provision of information and guidance, they also identified a need to develop initiatives specifically tailored to meet the needs of young people as they achieve independence

    Consumer attitudes towards self-referral with early signs of cancer: Implications for symptoms awareness campaigns

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    Traditionally, secondary prevention programmes have employed mass screening approaches to assess for asymptomatic signs of cancer. It has been suggested that early detection strategies, involving public education and self-referral may prove more costeffective, with low-risk populations for cancers with symptomatic presentation. The success of public education approaches is dependent on careful consideration of the psycho-social factors of self-examination and referral. This paper presents the findings from an exploratory study, using qualitative methods with an at-risk population of older people living in deprived communities in west-central Scotland. The study examines consumer perceptions of the early detection of cancer and the cultural barriers to self-referral, as well as response to aspects of communication strategy. The implications for design of symptom awareness campaigns, including use of message appeals, specification of target symptoms, identification of target audience and selection of communication channels, are discussed

    Symptom awareness and cancer prevention: Exploratory findings from an at-risk population

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    Purpose: Secondary prevention programmes have traditionally employed mass screening approaches to assess for asymptomatic signs of cancer. It has been suggested that early detection strategies involving public education and self-referral may prove more cost-effective with low risk populations for cancers with symptomatic presentation. This study, which was commissioned to inform the development of a cancer awareness campaign, examines public perceptions of the early detection of cancer, the psycho-social barriers to self-referral amongst a key at-risk population and the implications for patient education. Methodology: An exploratory study using qualitative focus groups with an at-risk population of older people living in deprived communities in west-central Scotland. Findings: The findings reveal broad support for initiatives designed to raise symptom awareness. However fear of cancer can lead to apparently irrational responses to symptoms and subsequent delay , particularly amongst men who are less likely to seek support from lay networks. Implications: Early detection messages need to take account tone and symptom description to allay fears and ensure appropriate presentation. Consideration also needs to be given to the role played by lay and professional opinion formers to informing and supporting patients decision to present with suspicious symptoms, particularly when targeting harder to reach patients of men, older people, and people living in deprived communities

    'We're still the same people': Developing a mass media campaign to raise awareness and challenge the stigma of dementia

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    A popular awareness- and fund-raising vehicle for charities and non-profit organisations is the annual Day or Week campaign. Such campaigns can be challenging because they often involve multiple, potentially competing objectives, not least the requirement to balance the needs of the general public with the those who already have, or are caring for someone with, a particular condition. This paper reports on formative research conducted in Scotland to inform the development of an awareness-raising campaign on the issue of dementia, which had two key aims: to raise awareness of the condition among the general public, and to reduce the stigma associated with it. Social marketing consumer research was conducted with three key groups -- the general public, carers and people with dementia -- to explore their beliefs and perceptions about dementia and their information needs. The research highlights the importance of providing realistic and credible images of people with dementia to the general public and the importance of avoiding instilling fear of the condition. Guidance for future awareness-raising activity in this area is provided

    The ethics of the enactment and reception of cruciform love : a comparative lexical, conceptual, exegetical/theological study of Colossians 3:1-17 and the patterns of thought which have influenced it in their grammatical/historical context

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    This thesis aims to compare the words and governing ethical pattern of thought in the catalogue of virtues and vice in Colossians 3:5, 8, 12-17 to Greco-Roman and Jewish texts that are antecedent to, or contemporaneous with the writings of the apostle Paul and the Epistle to the Colossians. In carrying out this study, I will interact with and critique the arguments of scholars who have proposed that Paul and the author of Colossians are operating from a Stoic, Cynic or Aristotelian governing ethical pattern of thought. I will demonstrate that such positions are called into question in light of the lack of both central Greco-Roman ethical terms, and the lack of essential ethical concepts in both the generally agreed upon genuine Pauline epistles and in the Epistle to the Colossians in particular. Lastly, I will combine the results of the comparative studies of Colossians and the Greco-Roman and Jewish sources with an exegesis of Colossians in order to propose that: (i) the ethical terms of Colossians - while incidentally and peripherally influenced by the various Hellenistic ethical schools of thought - are most directly influenced by words found in the texts of the Jewish traditions, (ii) several of the ethical terms used by the author of Colossians are largely absent from and certainly uncommon in the Greco-Roman sources surveyed but widely attested in the Jewish sources, and that (iii) the author of Colossians presents his ethical material through an inherited binary format derived from the Jewish Two Ways tradition that is driven by a governing pattern of thought which focuses on Christlike transformation through the enactment and reception of cruciform love

    Transformation and growth : the Davidic temple builder in Ephesians

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    The focus of this thesis is on the way in which the theology of the author of the Epistle to the Ephesians is both shaped by and shapes the appropriation of OT texts and themes, especially in Eph 2:11-22. This reveals an overarching theme, not only in 2:11-22, but in the whole letter, of the Davidic scion who builds his new temple consisting of Jews and Gentiles together. The creation and growth of this new humanity is expressed using temple imagery and by appropriating OT texts that are concerned with the eschatological pilgrimage of the Gentiles to Zion. Ephesians is concerned with the transformed walking that is inherent to membership of the Messiah’s people. It is further concerned that this corporate entity should function as God’s dwelling place on earth; unity and loving relationships therefore being the burden of Ephesians’ paraenesis. This entire process is summed up at the gateway to the letter’s paraenesis in the phrase “learn the Messiah.” The discipleship thus conceived is about much more than (but not less than) individual transformation. The temple/dwelling place theme imparts a corporate dimension to growth that is crucial if the Messiah’s people are to function as they ought. This functioning is given further definition, however, by the expansionist element introduced by the temple theme and texts, as well as the framing of membership of the Messiah’s people in explicitly covenantal terms. Ephesians may thus be seen as a letter whose purpose is to induct believers into the privileges and responsibilities of the Messiah’s new humanity, to give them the self understanding that they constitute corporately the new temple and to convince them that the manner of their “walking” is the means by which the unity and integrity of God’s dwelling place is both expressed and maintained

    Development and evaluation of an early detection intervention for mouth cancer using a mass media approach

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    Scotland has a high incidence of mouth cancer, but public awareness and knowledge are low compared with other cancers. The West of Scotland Cancer Awareness Project sought to increase public awareness and knowledge of mouth cancer and to encourage early detection of symptoms among an at-risk population of people aged over 40 years from lower socio-economic groups using a mass media approach. The media campaign aimed to increase people’s feelings of personal risk, while also enhancing feelings of efficacy and control. To achieve this, a testimonial approach (using real people to tell their own stories) was adopted

    Rethinking drinking cultures: A review of drinking cultures and a reconstructed dimensional approach

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    Objectives: This paper presents the synthesis of findings from a literature review study of drinking cultures across five West European countries (France, Germany, Spain, Sweden and the UK), examining the nature and features of drinking typologies before proposing a new dimensional approach. Study design: The study incorporated a systematic literature search covering the period 1980-2010 for literature from each of the five countries. Methods: Researchers reviewed abstracts and selected relevant material, leading to the inclusion of 203 articles from database searches plus 26 records from other sources. A summary of key findings are presented here. Intercoder reliability checks were performed to ensure consistency in inclusion in the review according to pre-ordained selection criteria. The review was further supplemented by the inclusion of gray literature including policy documents obtained from a range of sources. Results: It was found that sociocultural contexts have a major influence on drinking cultures, and this is an area in which there have been dramatic changes over the past 30 years. Differences were found between the countries in terms of drinking cultures, the way in which alcohol is viewed, and how alcohol-related policy and practice operates. However, there seems to be an increasing homogenization of drinking cultures across many countries, strongly influenced by Anglo-US cultural zeitgeist. Modern drinking patterns have emerged, offering a complex and often overlapping schema of drinking typologies. Conclusions: The study suggests that the wet-dry dichotomy is no longer relevant and that a revised version of a more recent dimensional approach featuring three dimensions - hedonism, function and control - may be better placed to describe and measure contemporary drinking cultures
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