6 research outputs found
Ai Netty Sumidartiny's Quick Files
No full textThe Quick Files feature was discontinued and it’s files were migrated into this Project on March 11, 2022. The file URL’s will still resolve properly, and the Quick Files logs are available in the Project’s Recent Activity
The Influence of Timeliness and E - Servqual On Customer Satisfaction With The Delivery Service PT Jalur Nugraha Ekakurir (JNE) Express (Case Study Of JNE Express Mindi Customers In North Jakarta)
No full textThis study aims to determine and analyze the effect of timeliness and e-servqual on customersatisfaction with the delivery service of PT Lintas Nugraha Ekakurir (JNE) Express. The dataused was primary data which was collected through the distribution of questionnaires with aLikert scale. The population in this study was 1,844,462 residents of North Jakarta. Withaccidental sampling technique, a sample of 100 respondents was obtained from the population.This study used a quantitative approach. Calculations and data analysis were performed usingSPSS 28.0. The results showed that partially (t test) Punctuality (X1) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (4.234 > 1.984) and the coefficient ofdetermination (r2) of 43.5%. Partially (t test) E-Servqual (X2) has a significant effect onCustomer Satisfaction (Y) as evidenced by tcount > ttable (8.743 > 1.984) and the coefficient ofdetermination (r2) of 62.6%. Simultaneously (f test) Punctuality (X1) and E-Servqual (X2) havea significant effect on Customer Satisfaction (Y) as evidenced by fcount > ftable (104.963 > 3.09)and the coefficient of determination (r2) of 68.4%
Penataan Kawasan Pasar Senen Sebagai Wujud Marketing Destination Kota Jakarta Oleh PERUMDA Pasar Jaya Tahun 2024
No full textThis research aims to investigate the potential, challenges, and opportunities related to the transformation of Pasar Senen which is attractive to local and international tourists. The method used in this research is a descriptive method with a qualitative approach. The data source used by researchers in this research was interview techniques. Based on the discussion, this research concludes that Pasar Senen as a marketing destination in Jakarta shows great potential for this market to continue to develop as an attractive shopping destination. By addressing problems through infrastructure revitalization, increased promotions, and improved service quality, this market can become a more attractive and sustainable shopping destination. Furthermore, the strategy for structuring the Pasar Senen area has proven its potential to increase its attractiveness as a prominent shopping destination in Jakarta
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Dan Sewa Tempat Usaha Di Pasar Tugu Perumda Pasar Jaya DKI Jakarta
No full textThis research aims to analyze the marketing strategies employed by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, to enhance sales and business rental. It also aims to identify the challenges faced by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, and the efforts that will be made to improve sales and business rental. The research adopts a qualitative approach with a descriptive design. Data analysis follows the Miles and Huberman model, which includes data presentation, data reduction, and data verification. Data is collected through observation, interviews, and documentation. The research findings are described using SWOT analysis, market segmentation, target market, and market positioning. The results indicate that the marketing strategies implemented by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, to increase sales and business rental align with general marketing methods. These strategies involve formulating the target market using segmentation, targeting, and positioning strategies, as well as employing the 7Ps marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence). The challenges faced include a shortage of manpower, intense competition, and a less strategic location. Efforts to address these challenges involve offering high-quality business spaces at affordable prices, promoting available business spaces through internet networks and social media platforms such as Instagram and Twitter, obtaining approval from the Head Office’s Board of Directors, and providing various Services to consumers, including security, cleanliness, maintenance, and care
Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Tabungan Emas Pegadaian ( Studi Kasus di PT Pegadaian Cabang Kalimalang)
No full textThis research was conducted to find out how the influence of product quality, price and promotion on the decision to buy gold savings at the Kaliamalang branch pawnshop. This study uses a quantitative approach. Data collection techniques were carried out by distributing questionnaires. The population of this research is the customer of the Gold Savings Pegadaian Kalimalang Branch. The number of samples in this study were 100 people. Each respondent was given 33 statements using a Likert scale. The results of data processing show that the average respondent\u27s response to the average product quality is included in the Agree category, the average price is included in the Agree category, the average promotion is included in the Agree category and the average Purchase Decision is included in the Agree category. Based on the results of the analysis, it is known that Product Quality, Price and Promotion together have a significant influence on the Gold Savings Purchase Decision at the Kalimalang Branch Pawnshop, with the percentage of effect only 79.4% while the remaining 20.6% is influenced by other factors that are not observed in this stud
Pengaruh Reward dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Wisma Bangun Persada di Jakarta Tahun 2024
No full textThis research aims to determine the impact of rewards and work discipline towards employee performance at PT. Wisma Bangun Persada in Jakarta in 2024. This research used a descriptive quantitative approach with the Purposive Sampling technique. Data collection technique used a questionnaire in the form of questions with a sample of 60 respondents who are employees of PT. Wisma Bangun Persada. The results of this research indicate that there are a positive and significant partial influence between Reward (X1) on Employee Performance (Y) by contributing 47.5% and Work Discipline (X2) contributing 63.9% to Employee Performance (Y), and Reward and Work Discipline simultaneously affect Employee Performance by 65.5%. While the remaining 34.5% is influenced by other variables which were not examined in this research
