167 research outputs found
How to plan E-business initiatives in - Established companies
No full textMany large and mature companies — which still form most of the economy — have difficulty analysing the opportunities and difficulties created by the Internet. Vlerick Professor of Marketing and Digital Strategy, Steve Muylle, and Amit Basu, Carr P. Collins Jr. Chair in Management Information Science and Professor of Information Systems at the Cox School of Business at Southern Methodist University (Dallas, Texas), have developed a planning process – validated at several established companies – that puts e-business into perspective and helps make it manageable
Taking the commodity bull by the Horns: The Success of the PCBShop.com - Teaching Note
No full textThis case describes the entrepreneurial process, as it happened for a manufacturer of printed circuit boards. It exemplifies: (1) the interplay between lucrative opportunities, entrepreneurial team and resources, (2) addresses the role of the global marketplace for entrepreneurs, (3) highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle, and (4) puts forward franchising as a potential growth strategy. The intended teaching objective of the case is to challenge students in framing and unravelling key issues involved in the start-up and growth years of an emerging venture. In doing this, the case makes students focus on entrepreneurship, while also addressing related issues in manufacturing, marketing, and electronic business. The teaching note was written by Steve Muylle and Dirk De Clercq
Taking the commodity bull by the horns: the success of the PCBShop.com
No full textThis case describes the entrepreneurial process, as it happened for a manufacturer of printed circuit boards. It exemplifies: (1) the interplay between lucrative opportunities, entrepreneurial team and resources, (2) addresses the role of the global marketplace for entrepreneurs, (3) highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle, and (4) puts forward franchising as a potential growth strategy. The intended teaching objective of the case is to challenge students in framing and unravelling key issues involved in the start-up and growth years of an emerging venture. In doing this, the case makes students focus on entrepreneurship, while also addressing related issues in manufacturing, marketing, and electronic business. The teaching note was written by Steve Muylle and Dirk De Clercq
Assessing and enhancing e-business processes
No full textAlthough e-commerce has become a common basis for business transactions in most markets, other elements of e-business are not as widely used yet. This paper extends and operationalizes a previously developed e-business process model by Basu and Muylle (2007). Specifically, it presents evaluation measures for each process and an instrument based on those measures, and describes an effective approach to assess firms’ e-business capabilities. The assessment approach is illustrated using data from a diverse collection of firms in the Flanders region of Belgium. This is followed by an illustration of how such assessments can assist firms in identifying e-business initiatives in line with strategic and market priorities, using a subset of the firms as examples
Online support for commerce processes and survivability of web retailers
No full textUnderstanding the significance of various online processes in establishing and sustaining electronic commerce (EC) is a key concern for retailers and business in general. This paper replicates and extends the Basu and Muylle [Decision Support Systems 34 (2003)] study examining the extent to which companies in various industries are supporting online processes through their retail Web sites. Using the framework of an Electronic Commerce Architecture (ECA), the same set of commercial Web sites is analyzed in order to determine how the online support for commerce processes in each industry and each type of industry has evolved. In addition, the impact of Web retailers' extent of Web technology adoption and electronic commerce practices on survivability is investigated
The effect of attributions of self-service technology users on their exchange relationships with service providers
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Essays on the use of digital technologies in open market business-to-business transactions
No full textBusiness-to-business (B2B) transactions either occur within an established relationship between two supply chain partners or in an open market setting, in which a firm considers multiple candidate transaction counterparties before closing a deal with a chosen firm. Firms can use Web-based digital technologies in support of both kinds of transactions. While there is a lot of guidance for firms digitalizing transactions with their supply chain partners, particularly using Electronic Data Interchange systems, the digitalization of open market transactions through digital technologies such as e-commerce websites and social media, has received far less attention from researchers. Given that over a quarter of firms’ B2B transactions in most industries are open market transactions and that the digitalization of these transactions comes at a cost, effective prioritization of the use of digital technologies in open market B2B transactions is non-trivial for firms. Toward that end, this dissertation examines how firms can effectively digitalize their open market B2B transactions, in three separate essays.
The first essay investigates how the use of digital technologies to support various processes in open market B2B transactions is related to performance outcomes for buyer and seller firms. An analysis of survey data on 185 digitalized open market B2B transactions shows that the digitalization of information discovery processes is positively associated with sales performance for sellers, while the digitalization of transaction completion processes is positively associated with procurement performance for buyers.
The second essay examines the fit between the digital technologies that firms use and the open market transaction processes they support. An analysis of survey data from 332 firms reveals notable discrepancies between fit and use, such as the frequent use of e-mail and websites for all transaction processes regardless of their fit with a particular transaction process, and the limited use of mobile applications, even for processes for which there is a fit.
The third essay examines how the choices that buyers and sellers make in terms of which processes to digitalize, which technologies to use, and to what extent to use these technologies, impact the performance benefits they realize from their open market B2B transaction digitalization efforts. An analysis of 306 firms across 153 buyer-seller dyads shows that the realization of performance benefits from the digitalization of an open market B2B transaction is contingent on the extent of commonality in the choice of digital technologies by the transacting firms.
Collectively, the three essays of this dissertation provide valuable insights for researchers and practitioners on how to effectively use digital technologies in open market B2B transactions
Are retail buyers impacted by product country of origin and familiarity? A multidimensional approach
No full textThe paper analyses the effect of Country Related Product Image (CRPI) and product familiarity (PF) on retail buyers, a type of professional actor on which the COO literature is lacking and that requires further understanding. Moreover, the study contributes to the COO literature by testing the impact of CRPI, investigated in a multidimensional approach, jointly with PF. Shoes and ceramic tiles are considered in order to verify if these effects on retail buyers purchase intentions change in relation to specific product categories.
The research hypotheses are tested by conducting a survey on a sample of 257 Chinese retail buyers. Results show that the CRPI is a multidimensional construct that influences the intention of Chinese retail buyers to buy Italian products. However, when we consider PF the impact of CRPI dimensions decreases. Theoretical and managerial implications are derived
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