1,721,046 research outputs found
How people share information about food: Insights from tweets regarding two Italian Regions
Full text linkSharing information about food through Twitter contributes to the evolution of food cultures, accelerating the exchange of information and knowledge about food. The aim of this study is to describe the type of information regarding food shared on Twitter and what kind of network is established between Twitter users in those cases when the #food in question is associated to a geographical area (#Tuscany or #Sicily). Using two different methodological approaches, combining quantitative tools with Network Analysis, the study highlights the fact that there are differences between the two networks surveyed, both with regard to the actors involved and to the way in which they share information on Twitter
Attitudes and Motivations Toward Craft Beer Consumption: An Explanatory Study in Two Different Countries
No full textThis study adopts a revised model of the Theory of Planned Behaviour incorporating self-identity and desire for unique consumer products to understand and predict consumers’ motivation to drink craft beer in Germany (N=210) and Italy (N=211). Data were analysed using Partial Least Squares modelling (PLS) approach. The findings provide support that the extended TPB model is a useful tool for understanding the consumers’ choice to drink craft beer. The results confirm the major role played by consumers’ attitudes and self-identity. Mediation analysis indicates a potential indirect effect from self-identity, subjective norms and the desire for unique consumer products on individual behaviour both in the German and Italian sample. Implications for theory are discussed for further research developments within the context of consumption of crafted food products
What motivates Czech and International “Millennial-aged” university students to consume craft beers?
No full textAn interesting subset of Millennials are university students. The study investigates motivations to drink craft beers in a sample of Czech and International university students in Prague (Czech Republic).
Design/methodology/approach - Adopting a revised model of the Theory of Planned Behavior, a simultaneous equations model was used by performing a 3-stage least squares (3SLS) regression. The data were obtained from three hundred and five students aged between 18 and 35 (152 Czechs and 153 Internationals) at the Czech University of Life Sciences (CULS), who completed a face-to-face interview using a questionnaire.
Findings - The findings confirm the major role played by self-identity on the intention to drink craft beers, in the whole sample, and the key role played by the perception of being able to drink, for the Czechs participants only. Attitudes and social pressure towards craft beer consumption are of secondary importance, whereas the desire for uniqueness is not a relevant aspect in the participants’ decision of drinking craft beers.
Originality/value - The study deepened the Theory of Planned Behavior by incorporating consumers’ self-identity and the desire for unique consumer products as additional constructs to explain the intention of drinking craft beers. Given the long tradition of brewing in the Czech Republic, and its significant role in the global marketplace, the understanding of local and foreign Millennials’ intention to drink craft beers would contribute to increase knowledge on consumer behaviour, bringing beneficial effects to the brewing sector. Further research developments, within the context of handcrafted food
consumption, stem from the discussion of the theoretical implications
Using food choice questionnaire to explain Millennials’ attitudes towards craft beer
Full text linkThis study investigated the relationship between Millennials’ attitudes towards drinking craft beer and food choice factors grounding the Food Choice Questionnaire (FCQ) to explore consumer priorities and concerns towards this alcoholic beverage. A survey was administered online to five craft beer thematic groups on Facebook (N = 273 craft beer enthusiasts), including FCQ’s items and items assessing attitudes towards drinking craft beers. Correlation analysis after defining the factor structure of the FCQ that best describes the sample indicated that sensorial appeal, mood and (online)convenience had a positive association with attitude towards drinking craft beer; weight control, instead, discourages the consumers’ attitude towards drinking craft beer. Results confirmed the validity of the FCQ and pinpointed as craft breweries must consider these factors both in designing their products and tailoring communications strategies
Food Tourism: La relazione tra cibo e territorio su twitter
No full textLa crescente complessità delle dinamiche che caratterizzano il viaggio e la pratica turistica sono state supportate dall’evoluzione della comunicazione e delle nuove tecnologie (ICT); la Rete, attraverso blog, recensioni, social network e molti altri strumenti informatici influenza profondamente i modi di vivere, gli atteggiamenti e le aspettative degli individui. In particolare, i Social Media, permettono una maggiore condivisione di informazioni e interessi fra i diversi utenti. Diverse ricerche hanno analizzato l’utilizzo e la partecipazione ai Social Media e il relativo contributo allo sviluppo dell’immagine turistica di un territorio ma solo alcune di esse approfondiscono il legame tra cibo e turismo. Obiettivo del presente studio è dunque quello di analizzare come nei “Social” si sviluppi la comunicazione sul cibo e come essa possa rappresentare un veicolo per comunicare un territorio dal punto di vista turistico. Fra i diversi strumenti, si è scelto di considerare Twitter, analizzando i contenuti dei tweet generati in un arco temporale definito, aventi per oggetto il cibo in due regioni “campione”, la Sicilia e la Toscana. I testi sono stati esaminati adattando la metodologia della Content Analysis, con metodo quali-quantitativo, che ha permesso di verificare a quali categorie e argomenti vengono correlate le parole chiave (hashtag) segnalate sulla piattaforma. I risultati ottenuti hanno messo in luce che esistono delle differenze nella comunicazione generata dagli users di Twitter in merito all’oggetto di analisi che possono essere spiegate dalla specificità dei territori e dal tipo di users coinvolti. Le indicazioni che scaturiscono possono essere utili ai diversi utenti attivi in questa rete per comprendere le potenzialità e i limiti di tali strumenti. Si ritiene, però, che i risultati ottenuti debbano essere contestualizzati al momento della rilevazione e valutati in funzione delle scelte operate: parole chiave utilizzate e strumento di analisi adottato
Effect of multimedia interventions on children’s fruit and vegetable consumption in a real-life setting
Full text linkPurpose
This paper aims to examine the effect of a food-inspired multimedia intervention on children’s fruits and vegetables (F&V) consumption in a real-life setting during lunch.
Design
Children in an elementary school in Bologna (Italy) in third, fourth and fifth grade, aged between 9 and 12 years old, were examined (N = 171). Two different types of messages (generic and specific) were used to test message-tailoring in two separate intervention groups and one control group. The two intervention groups (classes) were presented with multimedia messages during an English lesson before lunchtime, and their eating behavior during lunch at school was observed. All children were served the first and second course, vegetables and fruit during lunchtime. Data was analyzed with R 3.4.2. Mann–Whitney U, Kruskal–Wallis and ANOVA tests were used to test for group differences, ordered logistic regression for modelling fruit and vegetable consumption.
Findings
The results show that children receiving a specific message targeting F&V consumed more fruit than the other two study groups. No effect on vegetable consumption was observed. Results from an ordered logit model support the notion that the multimedia message impacted fruit intake in the specific message group when taking other variables into account, such as F&V consumption and availability at home and children’s attitude toward F&V.
Originality
While many studies have considered a group of intervention for understanding the effect of multimedia, this study is focused only on the effect of a message (generic or specific). Moreover, participants, children, were not informed that they were participating in a study on fruit and vegetables consumption, and thus were following their daily routine
Food safety and organic fruit demand in Italy: A survey
No full textReports the first results of a study on how increased awareness of food safety can influence consumer behaviour regarding specific products. Looks into consumer attitudes towards organic apples by means of a survey conducted among customers of large retail outlets located in Emilia-Romagna (Italy). Analyses consumer attitudes toward organic food, studying the price/quantity/quality relationship for this type of product. Consumers were directly interviewed at retail outlets, A questionnaire consisting of the following four sections was used: fruit consumption; pesticide abatement; organic fruit and organic apple demand; and demographic profile of respondent. Presents the results of the preliminary test phase of the survey. The pre-test results are quite encouraging and enable us to start the final investigation round. The survey will continue in three rounds over a 12-month period, trying in this way to override the relatively high seasonality of apple consumption. © 2002, MCB UP Limite
Is craft beer consumption genderless? Exploratory evidence from Italy and Germany
Full text linkThis study aimed to investigate the gendered nature of craft beer consumption in Italy and Germany. Data were collected through online surveys in Italy (N=211) and Germany (N=210). Based on an enhanced version of the Theory of Planned Behavior, mean-value-difference tests and moderated-regression analyses with gender as moderator was performed to test gender effects on craft beer consumption behaviour. Our results provide evidence that the gap in craft beer consumption behaviour is not very pronounced. In the German sample, gender did not moderate the effects of the model components on behavioural intent. However, the study found significant mean differences in all model variables. In the Italian sample, gender did moderate the effects of several components of the Theory of Planned Behavior on behavioural intention. Hence, craft beer consumption appears to represent an opportunity for Italian women to negotiate their womanhood in a historically masculine-dominated space. Limitations of our data are the focus on two specific countries, the use of small-sized samples, and the prediction of behavioural intentions instead of actual behaviour. The study may help marketing managers in developing appropriate marketing strategies based on a better understanding of gender-specific needs in craft beer consumption. Our investigation provides the first comparative analysis of gender-specific behavioural pattern in craft beer consumption in two European countries characterised by notably different beer cultures
Purchasing food to counteract Mafia in Italy
Full text linkPurpose
The paper aims to investigate pro-social behaviour of Italian consumers during the decision-making process of buying food produced in lands confiscated from Mafia-type organisations. This is assumed as a form of buycotting, thus as an ethical purchasing choice to contribute to social change.
Design/methodology/approach
Data from 339 interviews were elaborated with a cluster analysis. The difference between groups was confirmed using MANOVA, whereas the multivariate multiple regression analysis was carried out to assess the difference between clusters.
Findings
Three types of consumer groups are identified: absolutists, exceptionists and subjectivists.
Coherent with previous studies, findings also highlight the relevance of information acquisition and of the self-effectiveness perception as key factors to stimulate pro-social behaviours.
Originality/value
With a social marketing perspective, the paper offers useful suggestions to promote political consumerism as a critical choice to contribute to fight against Mafia-type
organisations and to spread a culture of lawfulness
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