1,722,618 research outputs found
Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation
No full textThis paper contributes to the definition and understanding of marketing strategy implementation (MSI). We use Suddaby's (2010) suggestions for construct clarity to propose an improved definition of the construct of MSI. Characterising MSI as a phenomenon with interdepartmental and individual level components, we draw together prior work from the intraorganisational conflict, social psychology, marketing interaction, motivation and organisational commitment literatures to propose a multiple-perspective model of MSI. Finally, we present some results of a small scale (N = 138) survey to examine the relationships suggested by the model. These preliminary findings suggest that the model has prima facie validity and may form the basis for useful future work
The future of pharma: evolutionary threats and opportunities
No full textBy any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be petering out, with significant global implications for employees, shareholders, governments and patients. This is not just caused by the economic crisis. Long before this, several distinct but related streams of evidence emerged that now point to the stalling of the pharmaceutical industry.
The Future of Pharma examines the causes of the industry's potential decline and offers a convincing and rigorous analysis of the options open to it. What emerges is a landscape defined, on the one hand, by the changing marketplace of mass-market consumers, institutional healthcare systems and wealthy individuals; and on the other by the alternate sources of commercial value - innovative therapies; super-efficient processes, supply chains and operations; and closer customer relations and increasingly tailored health services.
The challenges to the pharmaceutical industry now and in the medium and long-term are very significant. Brian Smith's highly readable research findings are a wake-up call and a first step forward for anyone concerned with the future of the industry; whether executive, customer, policymaker or investor
Smith (Brian H.) The Church and Politics in Chile. Challenges to Modem Catholicism
No full textDuverger Christian. Smith (Brian H.) The Church and Politics in Chile. Challenges to Modem Catholicism. In: Archives de sciences sociales des religions, n°57/2, 1984. pp. 280-281
Smith (Brian H.) The Church and Politics in Chile. Challenges to Modem Catholicism
No full textDuverger Christian. Smith (Brian H.) The Church and Politics in Chile. Challenges to Modem Catholicism. In: Archives de sciences sociales des religions, n°57/2, 1984. pp. 280-281
Hugo von Hofmannsthal's formulation of the theme of love, together with an explanation of its expression in his lyrical poems and lyrical dramas
No full textDiscretion is the better part of value: five research-based rules for ensuring that strategy implementers implement
No full textWithout effective implementation, strategic planning is a futile exercise. In knowledge-intensive markets, such as those for pharmaceuticals and medical technology, the most important, value-creating parts of strategy imple mentation rely on the discretionary activity of motivated, committed individuals. This article reviews previous research into individual motivation and commitment and draws from it five recommendations for improving strategy implementation, all of which contradict typical management practic
Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
No full textThe problem of strategy non-implementation, defined here as variance between intended and enacted strategy, is important and complex but poorly understood. This paper explores the explanatory value of theories regarding intraorganisational conflict. It concludes that certain concepts from this area, notably Walton and Dutton's model of interdepartmental conflict, when augmented with ideas from the social psychology literature and empirical observations of marketing's interface with other functions, help our understanding of marketing strategy implementation. These conclusions are expressed in terms of six postulates and concomitant hypotheses that may form the basis of future work towards improving the understanding and management of strategy implementation
Titmuss Richard M. et Abel-Smith Brian — Social Policies and Population Growth in Mauritius; Meade J.E. et autres — The Economic and Social Structure of Mauritius
No full textL C. Titmuss Richard M. et Abel-Smith Brian — Social Policies and Population Growth in Mauritius; Meade J.E. et autres — The Economic and Social Structure of Mauritius. In: Population, 16ᵉ année, n°4, 1961. pp. 746-747
Titmuss Richard M. et Abel-Smith Brian — Social Policies and Population Growth in Mauritius; Meade J.E. et autres — The Economic and Social Structure of Mauritius
No full textL C. Titmuss Richard M. et Abel-Smith Brian — Social Policies and Population Growth in Mauritius; Meade J.E. et autres — The Economic and Social Structure of Mauritius. In: Population, 16ᵉ année, n°4, 1961. pp. 746-747
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