1,720,975 research outputs found
Uninhabited
No full text"A young couple go to a remote and deserted coral island for a camping holiday, only to find that the island is inhabited by a ghost seeking retribution for a past outrage.\ud
- Written by Bill Bennett "\ud
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"Synopsis:\ud
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Based on actual events….\ud
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Harry and Beth want a different kind of holiday. So they charter a boat to drop them off on a remote coral island on the Great Barrier Reef. The island is idyllic – surrounded by a wide reef, covered in palms and full of birds and other wildlife, small and totally deserted. Or is it? The young lovers soon come to believe there is someone else on the island. Things go missing from their camp – and then they discover someone else’s footprints in the sand. What they didn’t realise was that the island has a ghost – a young girl who had died in shocking circumstances some eighty years earlier.\ud
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The ghost at first plays mischievously with the young couple, but then turns malevolent. And their idyllic island holiday becomes a nightmare.
The Blair Witch Project : a marketing case study
No full textThe Blair Witch Project was a low budget movie made by student filmmakers that become an international box office hit in 1999. Blair Witch was a landmark in movie marketing and distribution because it was the first time that any movie had successfully leveraged the Internet as a marketing platform to reach a wide audience. The marketing team employed a range of innovative strategies and tactics to stimulate audience demand. This case study describes and analyses the success of the marketing launch of The Blair Witch Project.It also provides an Instructors booklet comprising seven questions and answers related to the marketing success of the movie
Netflix : a house of cards or the new HBO?
No full text'House of Cards' was a 100 million commissioning a TV series, let alone push ahead with global expansion? It asks is Netflix’s business model sustainable? And if it is, what does its entry into original programming mean for the future of television
Hollywood’s dominance : a revisionist approach
No full textThis
paper
is
based
on
a
PhD
thesis
that investigated how Hollywood’s
dominance
of
the
movie
industry
arose
and
how
it
has
been
maintained
over
time.
Major
studio
dominance
and
the
global
popularity
of
Hollywood
movies has
been
the
subject
of
numerous
studies.
An interdisciplinary
literature
review
of
the
economics,
management,
marketing,
film,
media
and
culture
literatures
identified
twenty
different
single
or
multiple
factor
explanations
that
try
to
account
for
Major
studio
dominance
at
different
time
periods
but
cannot
comprehensively
explain
how
Hollywood
acquired
and
maintained
global
dominance
for
nine
decades.
Existing
strategic
management
and
marketing
theories
were
integrated
into
a
‘theoretical
lens’
that
enabled
a
historical
analysis
of
Hollywood’s
longstanding
dominance
of
the
movie
business
to
be
undertaken
from
a
strategic
business
perspective.
This
paper
concludes
that
the
major
studios
rise
to
market
leadership
and
enduring
dominance
can
primarily
be
explained
because
they
developed
and
maintained
a
set
of
strategic
marketing
management
capabilities
that
were
superior
to rival
firms
and
rival
film
industries.
It
is
argued that
a
marketing
orientation
and
effective
strategic
marketing
management
capabilities
also
provide
a
unifying
theory
for
Hollywood’s
enduring
dominance
because
they
can
account
for
each
of
the
twenty
previously
identified
explanations
for
that
dominance.
The Blair Witch Project : Forming strong attitudes, beliefs and consumer intentions from a myth
No full textThis brief consumer marketing case study was published in a consumer marketing text book
Spudmonkey
No full textSpudmonkey is an Australian feature film about a pizza delivery boy who achieves his dream of drumming in a successful rock band, only to be replaced by computerised drums.\ud
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Genre: comedy\ud
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Exclusive cinema release on October 30th, 2008 at the Blueroom Cinebar, Rosalie, Queensland.\ud
\ud
Spudmonkey can now be viewed online: http://www.youtube.com/watch?v=YD7RpryDxB
Hollywood's hidden advantage : creative suits
No full textCreativity in Hollywood is not just about telling stories onscreen. Deal making is the name of the game in Hollywood from globally released franchised blockbusters to art house releases. Riding the currents of the twentieth century Hollywood has maintained dominance with its highly diversified production slate built on creative financing solutions. Using historical and recent case studies, the presentation will look behind the images at the numbers and discuss how 'the suits' have been, and continue to be just as creative as the 'creatives' in contemporary Hollywood
The new supply chains : the Multichannel Networks
No full textDigital innovation is transforming the media and entertainment industries. The professionalization of YouTube’s platform is paradigmatic of that change. The 100 original channel initiative launched in late 2011 was designed to transform YouTube’s brand through production of a high volume of quality premium video content that would more deeply\ud
engage its audience base and in the process attract big advertisers. An unanticipated by-product has been the rapid growth of a wave of aspiring next-generation digital media companies from within the YouTube ecosystem. Fuelled by early venture capital some have ambitious goals to become global media corporations in the online video space. A number of larger MCNs (Multi-Channel Networks) - BigFrame, Machinima, Fullscreen, AwesomenessTV, Maker Studios , Revision3 and DanceOn - have attracted interest from media incumbents like Warner Brothers, DreamWorks, Discovery, Bertlesmann, Comcast and AMC, and two larger MCNs Alloy and Break Media have merged. This indicates that a shakeout is underway in these new online supply chains, after rapid initial growth. The higher profile MCNs seek to rapidly develop scale economies in online distribution and facilitate audience growth for their member channels, helping channels optimize monetization, develop sustainable business models and to facilitate producer-collaboration within a growing online community of like-minded content creators. Some MCNs already attract far larger online audiences than any national TV network. The speed with which these developments have occurred is reminiscent of the 1910s, when Hollywood studios first emerged and within only a few years replaced the incumbent film studios as the dominant force within the film industry
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