14 research outputs found
A study of consumers' attitudes and purchase intention toward Omega-3 enriched eggs among consumers in Bangkok, Thailand
No full textIndependent Study (M.Sc.Mgt) -- Assumption University, 2008.Includes bibliography
Customers' perceptions toward brand loyalty of low-cost airlines
No full textIndependent Study (M.Sc.Mgt.) -- Assumption University, 2007.Includes bibliography
A survey of the attitudes of students in Thailand towards technology-based distance education
No full textThe purpose of this quantitative study was to investigate the factors that students considered important in taking distance learning and attitudes of students toward the technology-based distance learning in Thailand. The three main attitude components that were examined in this study were affective, behavioral, and cognitive. The additional components: usefulness, quality, and interaction of technology used in distance learning in Thailand were also examined in this study.Participants of this study were students at Ramkhamhaeng University in Thailand. The questionnaires were used as survey instruments. The questionnaires were distributed by email and paper. Students could complete the questionnaire either by web or by paper. The questionnaires were distributed to undergraduate students around Thailand by staffs of Ramkhamhaeng University. Valid survey responses were received from 307 students; 148 males and 159 females. Based on the analysis of the qualified data, the sample mean scores were significantly higher than the hypothesized mean scores. Students were considered to have positive attitudes toward affective component, behavioral component, and cognitive component. Students also had positive attitudes towards the usefulness, interaction, and quality of technology used in technology-based distance learning in Thailand.The most important factor that students considered in taking distance learning was their work requirements. By gender, male students considered earning more money or getting promoted as their important factor. Female students considered work requirements as their important factor.Students considered most technologies in this study to be useful. However, some students have not had experience with some technologies that they believed were useful. Therefore, institutes and instructors should encourage students to use technologies that universities have currently employed. Institutes should offer training sessions to both instructors and students, so that they can effectively use these technologies in their teaching and learning.Thesis (D. Ed.)Department of Computer Scienc
A Study on Interactions Between Anonymous and Non-anonymous Pre-service Teachers in Blended Learning Using Creative Problem Solving Technique to Enhance Pre-service Teachers’ Ability in Professional Practices
No full textAbstractIn Thailand, many pre-service teachers are still shy and afraid to ask questions in the classroom. To enhance pre-service teachers’ ability, pre-service teachers need to show their potential and should be encouraged to participate in the class. This paper aims to study the pre-service teachers’ interaction and participation in the online mode in terms of blended learning using creative problem solving technique. The sample group of this study was 28 pre-service teachers. The first group was treated anonymously when they were online while the second group was treated non-anonymously.The findings found that the group that was treated anonymously had the mean (fx1) of online interactions increasing from 196.33 counts to 218.66, 313, and 331.33 for the subsequence weeks. For Non-anonymous group, the mean (fx2) of online interactions was decreased from 333.50 counts to 292, 205, and 232.50 for the subsequence weeks.Further in-depth interview showed that pre-service teachers in the anonymous group were happier to participate in the discussion. They enjoyed interacting with others online. Therefore, the different settings and the environment of online class could provide the different trend of interactions for different types of identity presented in the online group
Marketing Mix and Real Estate Purchase Intention through Social Media Channel
No full textThe purpose of this study is to determine if Marketing Mix effect purchase intention of real estate through social media channel in Thailand. In this study, 7Ps of marketing mix were used as independent variables and Purchase Intention was dependent variable. The study used quantitative research. Descriptive and Inferential Statistics were used to analyze data. This research was conducted in Thailand during 2023 with sample size of 405 who are people who live in Thailand and have used social media. With Regression Analysis, the result showed that from all 7Ps (product, price, place, promotion, people, process, and physical evidence), only Product, Place, and Physical evidence have significantly affect purchase intention of real estate through social media channel in Thailand. Marketers may focus on Product, Place, and Physical Evidence in order to increase Real Estate Purchase Intention through social media
A study on interactions between anonymous and non-anonymous pre-service teachers in blended learning using creative problem solving technique to enhance pre-service teachers’ ability in professional practices
No full textIn Thailand, many pre-service teachers are still shy and afraid to ask questions in the classroom. To enhance preservice
teachers’ ability, pre-service teachers need to show their potential and should be encouraged to participate in the class.
This paper aims to study the pre-service teachers’ interaction and participation in the online mode in terms of blended learning
using creative problem solving technique. The sample group of this study was 28 pre-service teachers. The first group was
treated anonymously when they were online while the second group was treated non-anonymously.
The findings found that the group that was treated anonymously had the mean ( ) of online interactions increasing
from 196.33 counts to 218.66, 313, and 331.33 for the subsequence weeks. For Non-anonymous group, the mean ( ) of online
interactions was decreased from 333.50 counts to 292, 205, and 232.50 for the subsequence weeks.
Further in-depth interview showed that pre-service teachers in the anonymous group were happier to participate in the
discussion. They enjoyed interacting with others online. Therefore, the different settings and the environment of online class
could provide the different trend of interactions for different types of identity presented in the online group
Online Shopping Continuance Intention: A Case Study of Online Shopping in Thailand
No full textThis study determines individual’s online shopping continuance intention in Bangkok, Thailand , how to retain existing consumers and attract new consumers, to find the most influencing key to Thai consumer’s shopping continuance intention, to understand Thai consumers’ online shopping continuance intention . The study included 400 respondents living in Bangkok and have purchased IT products online in the past six months. This study used non-probability purposive sampling technique and questionnaire for data collection. The results of study showed that time-oriented lifestyle, price-oriented lifestyle, and net-oriented lifestyle have significant impact on satisfaction with online shopping, while satisfaction with online shopping has a significant impact on continuance intention
Factors Influencing Undergraduate Students’ Satisfaction And Performance Towards Online Learning in Chengdu, China
No full textPurpose: The primary objective of this paper is to delve into the determinants that influence the satisfaction and efficacy of online learning among students enrolled in four universities directly affiliated with the Ministry of Education in Chengdu. Within this framework, seven latent variables were carefully chosen for analysis: perceived usefulness, perceived ease of use, perceived quality, trust, satisfaction, behavioral intention, and performance. Research design, data, and methodology: The researchers employed a quantitative survey methodology for the study's implementation. An on-site questionnaire survey was conducted among 500 undergraduates with online learning experience in four universities in Chengdu. The sampling procedure involves judgmental, stratified random, and convenience sampling. This study employed confirmatory factor analysis (CFA) and structural equation modeling (SEM) as statistical techniques. Results: Perceived usefulness, perceived ease of use, perceived quality, and trust significantly influence satisfaction. Satisfaction has a significant influence on behavioral intention and performance. In contrast, perceived ease of use does not significantly influence perceived usefulness. Conclusions: This study advances our understanding of the determinants of satisfaction and efficacy in online learning environments. The results provide valuable insights for educational institutions and policymakers aiming to enhance students' online learning experiences
The Technology Affordance for Enhancing Gen Zs’ Flow Experience, Satisfaction and Continuance Usage of TikTok in Thailand
No full textPurpose: Among TikTok users 1 billion worldwide, Thailand will have around 39.5 million users in 2022, ranked eighth globally. Therefore, this paper aims to identify the role of technology affordance leading to the continuance usage of Generation Z TikTokers in Thailand. The conceptual framework determines the relationship between perceived recommendation accuracy, perceived recommendation serendipity, perceived effortlessness, flow experience, user satisfaction, and continuance usage. Research design, data, and methodology: The sampling techniques involve judgmental, stratified random, and convenience sampling. The Item Objective Congruence (IOC) Index was used to ensure content validity by three experts. Cronbach’s Alpha of the pilot test (n=50) was conducted to ensure internal consistency and reliability. Based on 500 valid responses collected from a survey questionnaire, confirmatory factor analysis (CFA) and structural equation modeling (SEM) methodologies were employed to examine the research model. Results: All hypotheses are approved. Perceived recommendation accuracy, perceived recommendation serendipity, and perceived effortlessness significantly influence flow experience. Flow experience significantly influences user satisfaction and continuance usage. User satisfaction significantly influences continuance usage. Conclusions: TikTok is in its growth stage in Thailand. Thus, the results contribute to improving short-video sharing applications or other related social network platforms
