1,721,073 research outputs found

    Introduction: English in Japan in the era of globalization

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    About the book: In a world in which global communication is becoming ever more important and in which English is increasingly being positioned as the pre-eminent international language, Japan presents a particularly compelling case for the examination of the realities of English as a global language. As is often noted by commentators, Japan shows an intense fascination towards English yet, despite the strong visual and conceptual presence the language occupies in society, it has no official status, nor, in relative terms, do the majority of citizens require any great fluency in it for their everyday lives. Yet English in some form or at some symbolic level has become a significant part of everyday life in modern Japan. This book, written by leading scholars in the field, explores the role, status and uses of English in Japan, and focuses on the ways in which globalization is influencing language practices in the country

    The idea of English

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    Audience design and language choice in the construction and maintenance of translocal communities on social network sites

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    About the book: The internet has revolutionised the way we live our lives in untold ways, but the most far-reaching is the impact it is having on the way we communicate. Social media sites in particular allow us to maintain friendships beyond geographical barriers, to build up and exploit networked contacts, and to cultivate a public image. And how we communicate online has a profound and lasting impact on language and society. This very timely book brings together a broad selection of the exciting and diverse research that is currently being conducted into language on social media sites including Facebook, Twitter, and TripAdvisor. Studies from leading language researchers, and those at the cutting edge of analysis into social media, explore the impact of social media on how we relate to each other, the communities we live in, and the way we manage and present a sense of self in twenty-first century society
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