1,721,024 research outputs found
Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation
No full textThis book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments
Strangers or friends? Examining chatbot adoption in tourism through psychological ownership
Full text linkMost tourism literature focuses on the potential advantages of AI adoption. This study focuses specifically on chatbots for managing customer relationships in tourism. It advances psychological ownership as a useful theoretical lens to address the potential negative consequences of employing chatbots in tourism. A study on survey data from 200 customers shows that replacing the human component of the relationship with a chatbot decreases tourists’ psychological ownership feelings, negatively affecting selfefficacy, accountability, and self-identity. Ultimately, using chatbots diminishes relationship commitment and leads to lower rebooking intention
I, Robot, You, Consumer: Measuring Artificial Intelligence Types and their Effect on Consumers Emotions in Service
Full text linkThis research draws upon the increasing usage of AI in service. It aims at understanding the extent to which AI systems have multiple intelligence types like humans and if these types arouse different emotions in consumers. To this end, the research uses a two-study approach: Study 1 builds and evaluates a scale for measuring different AI intelligence types. Study 2 evaluates consumers’ emotional responses to the different AI intelligences. The findings provide a measurement scale for evaluating different types of artificial intelligence against human ones, thus showing that artificial intelligences are configurable, describable, and measurable (Study 1), and influence positive and negative consumers’ emotions (Study 2). The findings also demonstrate that consumers display different emotions, in terms of happiness, excitement, enthusiasm, pride, inspiration, sadness, fear, anger, shame, and anxiety, and also emotional attachment, satisfaction, and usage intention when interacting with the different types of AI intelligences. Our scale builds upon human intelligence against AI intelligence characteristics while providing a guidance for future development of AI-based systems more similar to human intelligences
Achieving environmentally responsible behavior for tourists and residents: A norm activation theory perspective.
Full text linkApplying Norm Activation Theory to tourism, this study develops a conceptual model for both tourists and residents starting from their awareness of the negative environmental consequences of tourism, addressing ascription of responsibility, environmental sensitivity, place attachment, and environmentally responsible behavior. This research shows that ascription of responsibility mediates the relationship between awareness of negative consequences and that environmentally responsible behavior and environmental sensitivity and place attachment moderate the mediation. Consequently, developing awareness of the consequences of tourism is important to developing strong responsibility ascription and environmentally responsible behavior. The model is split to compare residents and tourists, and systematic differences in the path estimates emerge for the two groups. Furthermore, different types of tourists are compared, revealing that awareness of the negative environmental consequences of tourism and ascription of responsibility are unvaried for new and experienced tourists, but that tourists’ visit length significantly affects both awareness and place attachment
It’s Not Just a Game: Virtual Edgework and Subjective Well-Being in E-Sports
Full text linkThe authors investigate subjective well-being in the context of e-sports (competitive video games). They adopt the theoretical lenses of virtual edgework theory, a recent adaptation of edgework theory from physical to digital contexts. Sports have long been used as a tool to improve subjective well-being. The research question is whether e-sports lead to well-being, as their physical sport counterparts do, and through what psychological mechanisms. The authors answer through a conceptual model of moderated mediation tested on hundreds of e-sports players. They also address the role of privacy concerns, as e-sports pose several potential threats to players' privacy that could hinder players' achievement of well-being. Findings suggest that virtual edgework provides a useful theoretical perspective for understanding consumers' behavior in digital environments. They also show that e-sports can lead to well-being by achieving feelings of self-enhancement under the positive moderation of perceived control over the digital environment and the negative moderation of privacy concerns
A construal level view of contemporary heritage tourism
Full text linkPsychological distance is “a subjective experience that something is close or far away from the self, here, and now” (Trope & Liberman 2010, p. 440). This research investigates heritage tourism from the perspective of Construal Level theory, which postulates that individuals mentally represent objects and events by adopting either low or high construal levels. We show that heritage tourism leads tourists to adopt a higher psychological distance and therefore a higher construal level. In turn, this higher construal negatively affects destination loyalty and perceived uniqueness. However, authenticity and engagement moderate the heritage–construal relationship, counterbalancing the higher psychological distance induced by heritage. We explore these relationships in two studies focusing on contemporary heritage sites. This further allows to compare visitors’ mental representations of the experience, based on their memory type. The paper concludes by addressing implications for theory and practice
Generation Z active sports tourism: A conceptual framework and analysis of intention to revisit
No full textAction sports events are part of a multibillion-dollar industry supported by prominent sponsors-such as Red Bull, GoPro, and Samsung, among others-and individuals engaging with these events through various roles. In fact, the International Extreme Sports Festival (FISE) of Montpellier in France attracts around 600,000 spectators, 1800 athletes, and 400,000 digital followers (VoGo [2019]. VoGo at the FISE World Series Montpellier 2019. Retrieved August 30, 2020, from https://www.vogo-group.com/en/at-the-fise-montpellier-2019/). Nowadays, the average age of athletes and spectators is below 25 years for BMX, skateboarding, and wakeboarding events (Statista. (2018). Number of participants in wakeboarding in the United States from 2006 to 2017 (in millions). Retrieved April 29, 2019, from https://www.statista.com/statistics/191,342/participants-in-wakeboarding-in-the-us-since-2006/), thus making Generation Z the key market for action sports events. This chapter will explore what drives Generation Z participation as sport tourists in action sports events. Specifically, based on underpinnings emerging from recent literature of psychology and marketing, this chapter aims at assessing how Generation Z's intention participate in extreme sports event is shaped by their need for intense sensations, desire for mastering skills, and feelings of self-enhancement, together with the image participants hold of a particular event. In doing so, a conceptual model is proposed and tested, and outputs indicate Generation Z participation in an international action-sport event. Results will offer insights into key marketing aspects related to Generation Z's revisit intention to action sport events, and will provide useful managerial implications
This must be the place: A destination-loyalty model for extreme sporting events
Full text linkThis paper tests a moderated sequential mediation model based on hypothesized relationships in extreme sporting events, addressing what drives participants’ destination loyalty. Drawing from edgework theory and sensation-seeking theory, the model accounts for sensation-seeking, event authenticity, self-enhancement, place attachment, and revisit intention. Two opposite paths emerge: a direct, negative relationship between sensation-seeking and destination loyalty, and a positive indirect path mediated by self-enhancement and place attachment. The relationships are explored in two studies: first, Study 1 on 300 individuals attending FISE, the largest freestyle sports event in the world. Then, Study 2, meant to extend the ecological validity of Study 1, based on a panel of 300 attendees of various extreme sporting events in several disciplines. Implications for theory and practice are addressed
Platformization of retailing: the role of AI in retail platforms expansions to subscriptions plans for grocery products.
No full textThe extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products
No full text- …
