1,720,974 research outputs found
Mamta Oil and Ghee Mills: Sales Target Dilemma
No full textThis case is about Mamta Oil and Ghee Ltd, operating in the Fast Moving Consumer Goods industry of Pakistan. Currently the company is standing in the last quarter of 2015 and is in the stage of evaluating its sales targets set for the year 2015. Mr. Asim Sheikh, the sales manager at MOG ltd, and his team achieved 92% of their sales targets in the first three quarters (July-March 2015) with a growth rate of 12.32 instead of 23 % which was expected. Mr. Asim is thinking to revisit the sales targets and revise them for the five regions of the company so that the expected growth rate along with 100% of targets is achieved. The case also brings discussion regarding the launch of a new product at a time when the sales team is already striving to achieve their sales targets, which are not set appropriately
Impact of Different Factors in Creation of Word of Mouth at Hospitality Industry
No full textFew empirical studies have been conducted to explore what motivates and demotivates customers to engage in word of mouth (WOM) activities in the restaurant industry.This research paperinspects the connection between different attributes of hospitality industry which lead to the creation of word of mouth. A self-administered questionnaire was used to collect. 200 respondents from one of the leading and famous university of Pakistan is used as a sample to study on. To test the proposed model, we use structural equation modelling. The research ended with two major findings. First, food quality and service quality have great impact on creation of WOM. Second, price and atmosphere does not have any impact in creation of word of mouth
Mamata Oil and Ghee Mills: Sales Target Dilemma
No full textThis case is about Mamta Oil and Ghee Ltd, operating under Fast Moving Consumer Goods
industry of Pakistan. Currently company is standing in the last quarter of 2015 and is in the stage
of evaluating its sales targets set for the year 2015. Mr. Asim Sheikh, the sales manager at MOG
ltd and his team had achieved 92% of their sales targets in the first three quarters (July-March
2015) with the growth rate of 12.32 instead of 23 % which was expected. Mr. Asim is thinking to
revisit the sales targets and revise them for the five regions of the company so that the expected
growth rate along with 100% of targets is achieved.
The case also bring discussion regarding launch of new product at the time when sales team is
already striving to achieve their sales targets, which are not set appropriatel
MEMON LUBRICANTS: HIRING A SALES PERSON
No full textThe case focuses on the predicament of Aamir Raheem, the founder and owner of Memon Lubricants, a dealership for Shell Pakistan, in Sukkur. Aamir needed to make some managerial decisions to improve the process for recruiting salespersons for his new dealership branch, located in Khairpur, which is at31 km from Sukkur. Given the constraints of a tight budget, availability, and the need to complete the recruitment quickly, Aamir had to adopt a better recruitment process than the one he had used when hiring employees at his first branch (at Station Road, Sukkur).
Aamir was faced with various challenges, including (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The case is focused on the evaluation of various alternatives in order to meet Memon Lubricants’ staffing requirements
New Wella Salon-Exploring Growth Opportunities (A)’ published in the Case Studies Journal of Business and Management
No full textThis case discusses about the dilemma faced by a famous barber Mr. Fayaz, who has been refused by his loyal customers to get their services from him at the age of 55 years. The incident has taken him to think seriously about his future as a barber and the future of his sons, who share the same profession with him. Over the years, his son Meer has changed the image of the salon from a traditional salon into a trendier and sophisticated salon keeping in mind the changing mind set of consumer and services provided by leading salons of Pakistan. At a brainstorming session, Mr. Fayaz & Meer are trying to address three difficult questions: Was it just an incident and could it be ignorable? What future growth options are available to sustain our position? Would closing the business and investing in some other business be a viable option
Examining the role of Travel Vloggers in creating destination and as well as country image---An analysis through Netnographic Approach
No full textTravel vloggers are leading digital influencers in today’s era who share their opinions through vlogs and create influence on their audience. To better understand this phenomenon this research investigates their influence on creating destination as well as country image. Authors of this paper have chosen Pakistan as a destination to study, to accompany, travel vlogs of 2 solo female were considered. Authors have considered online comments of the audience, as the majority of their viewers had neither a positive nor adverse perception of Pakistan. The results revealed their practices as “grabbing the attention, self-discovery, viewers’ involvement and sharing information”. With theoretical and managerial aspects, this study offers a technique for employing netnography to detect destination and country image qualities
Collaboration of Marketing Mix and Brand Elements on Digital Devices
No full textVery few empirical studies have found in which effect of marketing mix element on brand equity is measured. The similar study was conducted but out of Pakistan. Therefore, this research is conducted by seeing the huge gap in the time and topic. Selected marketing mix elements are taken to see their effects on components of brand equity. The research is conducted in overall Pakistan by getting data from Teen Agers to Youth as the effect had to be seen in mobile industry. Mobile Industry is chosen again because of no prior research was done in this sector on the above mentioned topic, and it is recognised among world’s leading android phone market when it comes to smart phones. After Sales Services, Promotion, Price and Distribution intensity is taken as a marketing mix element, out of which result shows that just distribution intensity does not have any effect on formation of brand equity in smart phone sector of Pakistan
Locate the Warehouse – Super Distribution Services
No full textDuring a fine evening in September 2017, Ishaq Bashir, working as Facility Manager
for one of the highest selling branches of Super Distribution Services at Hyderabad,
Pakistan, was having a meeting with his sales team regarding the feasibility of their
existing location. After joining the company in March 2017 as Facility Manager, he found out
that Super Distribution Services (SDS) had recently shifted its Hyderabad branch to Hala
Naka Road (its existing location) from the Sindh Industrial Trading Estate (SITE) area (its
previous location). It was evident from the sales team’s remarks that they were not happy
with this new location and wished for the branch to be shifted back to its previous situation.
However, the supply chain team and other administrative staff had no such issues or
concerns regarding the change of location. The sales team in the general trade category
had a strong opinion that their sales numbers were suffering because of the change in
location, despite the fact that the supply strategy of the supply chain team had remained
the same and, in fact, they had revised their priority scheduling times keeping in mind the
distances of markets from this new location
Lemoba: Should Hr Prioritize Employee Promotions To Avoid A Retention Crisis?
No full textWaqas Hussain, Human Resource Manager at LeMoba Beverages, closed the wooden lattice
door of the boardroom with a hasty push. He came out marching towards his office with his
eyes rolled and angry face. As he entered his office, one of the subordinates greeted him
with a smile and posed a question: “Anything puzzling happened in there?”
Hussain responded angrily, “Yes, my performance was in question, but later it was explained
that it was our whole department’s performance.”
During the meeting, Sabeen Fatima, LeMoba Beverages’ Managing Director (MD), stressed
the high turnover of employees, which created serious concerns about the Human Resource
(HR) Department. Hussain was urged to settle this issue soon; “Otherwise,” Fatima uttered
at the end of the meeting, “Hussain, you and your team should pack your bags.”
Hussain needed to propose a workable solution to the problem of employee turnover,
which would be acceptable to both the Financial Controller and the Managing Director
New Wella Salon- A Journey Towards Popularizing the Services (B)
No full textOne of the biggest fears of human life is the fear of losing long-awaited status of being
successful that had been earned as a result of untiring efforts. In the month of March
2016, Mr Meer – the young owner of a New Wella Salon – was also experiencing this fear
since the last couple of months. This status of success was the dream of his life; in fact,
the very start of his dream career that he never wanted to lose in the hands of
competition at any cost. Because he knew that loss of this position would result in not
only death of his career as a barber but also the extinction of the oldest (20-year-old)
and trendier brands of Sukkur city in the salon industry which is known as “New Wella
Salon.” These thoughts made him more upset and fearful and started impacting his
work
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