1,720,988 research outputs found
Application of intelligent agent for marketing intelligence in B2B environment.
No full textThis research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organization
Treasury services outsourcing : case of BOA
No full textA study of the motivations for treasury services outsourcing with a case study on Bank of America (BOA)
Critical success factors of virtual communities from members' perspective.
No full textVirtual Communities (VCs) may be defined as “any group of people who share a common bond, yet who are not dependent on physical interaction and a common geographic location in order to sustain their group affinity” (Barnatt, 1998, pp.161). When the Internet bubble burst in 2000, many VCs whither financially.Master of Business Administratio
Identification of dimensions for successful marketing of treasury outsourcing services
No full textTreasury outsourcing services (TOS) is a relatively low risk, fee-based revenue generator and key growth area for many global banks looking to supplement their dwindling traditional sources of income. The International Financial Services Centre (IFSC) in Dublin, Ireland, is home to many of the largest players in this niche industry.Master of Business Administratio
Consumer online information acquisition and processing behaviour : a literature review
No full textOur objective is to identify thevarious research streams on the determinants that encourage consumers to search online,the various factors that they consider when processing the information obtained onlineand how these considerations affect their purchase intentions
Virtual communities and marketing : value creation through virtual communities
No full textThis project aims to aggregate, validate and measure the business values created by virtual communities. The values accruing to members, businesses and organizations were juxtaposed and compared. Subsequently we developed a framework for the classification of virtual communities, which we believe would be beneficial for future research on virtual communities
Review of functions of advertising in Singapore context.
No full textWe review the classical categorisation of functions of advertising used by past researchers like Pollay and Mittal,Sandage and Leckenby,Zaltman and Coutler and apply our research to the Singapore context.
By doing so, we hope to fill the gap in the field of advertising literature by means of conducting this research within the new framework of usability and utility developed in the field of information systems
The values created by Internet communities for businesses.
No full textThis research examines two types of values that Internet communities can create : “user values” and “business values”.Master of Business Administratio
Virtual communities and value creation
No full textThe objective was to identify and ascertain values created in virtual communities (VCs). In-depth study on earlier researches was conducted and values were identified for use in our empirical study. These values were then classified into fifteen categories mainly, commercial value, communication, customer, market, marketing, information exchange, people, physical evidence, place, price, products and services, promotion, relationship, supply chain and support
Convergence issues in online marketing models : case study of catalog retailers.
No full textThe primary objective of this dissertation is to study the on-line retail business models to develop an understanding of the convergence of the catalog retailers in integrating online marketing into their business models.Master of Business Administratio
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