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Customer Satisfaction at Babeh Sadeli Typical Betawi Restaurant
Get PDFThis study aims to determine the effect of service quality and facilities on customer satisfaction at Babeh Sadeli Typical Betawi Restaurant. This type of research is descriptive research with a quantitative approach with a simple regression analysis method which is processed with the help of the SPSS program. The population in this study were all visitors who had come to the Betawi Babeh Sadeli Restaurant. At the same time, the sample in this study amounted to 100 respondents. Data collection techniques by distributing questionnaires. The sampling technique used is accidental sampling. The results showed that the quality of service and facilities significantly affected the variable of customer satisfaction. Customer satisfaction. This indicates that the Betawi Babeh Sadeli Restaurant provides quality consisting of security, security, and supervision
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN PADA SADELI COFFEE DI TASIKMALAYA
Get PDFTujuan dari penelitian ini adalah untuk mengetahui gambaran kualitas pelayanan, kualitas produk dan kepuasan konsumen pada Sadeli Coffee dan untuk mengetahui seberapa besar kualiatas pelayanan dan kualitas produk berpengaruh terhadap kepuasan konsumen pada Sadeli Coffee. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen Sadeli Coffee. Sampel dalam penelitian ini berjumlah 99 diambil dengan menggunakan teknik accidental sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara, dokumentasi dan penyebaran kuesioner melalui google form. Teknik analisis data menggunakan uji asumsi klasik, uji regresi linier berganda, uji hipotesis serta uji koefisien determinasi. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan dan kualitas produk berpengaruh positif terhadap kepuasan konsumen pada Sadeli Coffee sebesar 55.3% dan sisanya sebesar 44.7% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini seperti harga, faktor emosional, serta biaya dan kemudahan untuk memperoleh jasa atau produk.
The purpose of this study was to find out the picture of service quality, product quality and consumer satisfaction at Sadeli Coffee and to find out how much the quality of service and product quality affect consumer satisfaction at Sadeli Coffee. This research method used quantitative methods with a deskriptif and verifiative approach. The population in this study was Sadeli Coffee consumers. The samples in this study amounted to 99 taken using accidental sampling techniques. The data collection techniques used in this study were observation, interviews, documentation and dissemination through google forms. Data analysis techniques used classical assumption tests, multiple linear regression tests, hypothesis tests and determination coefficient tests. The results of this study showed that service quality and product quality positively affect consumer satisfaction at Sadeli Coffee by 55.3% and the remaining 44.7% is effected by other factors that were not studied in this study such as price, emotional factors, and ease of obtaining service or products
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