1,721,838 research outputs found
AN ANALYSIS OF LATERAL SUPPORT SYSTEMS TO INCREASE SAFETY AT CROSSROADS
Full text linkThe paper aims at reporting the simulation activities planned in order to investigate on the lateral accident severity and on the possibility of reducing the number of accidents by means of on board systems in case of crossing of roads or crossroads. The problem of collision at intersections is surely very important for the number of accidents and very difficult to tackle from the technological point of view. At this moment several European research projects, like LACOS funded by EC within the 4th framework of the European Research, PROTECTOR and CHAMELEON, two projects funded within the 5th Framework Research Programme, investigate on potential benefits which can be introduced by the use of electronic on board devices both for active and passive safety. The simulations developed in the research are a useful mean to understand in which direction is more convenient to work; in particular a special study has been done about the crossing of unprotected road users (such as pedestrians). The equipment envisaged for the simulations derived from an analysis of the state of the art of technologies for object sensing and actuation as well as defined within the already mentioned projects. These features will be implemented in an existing accident simulator in order to perform simulation runs
Buying a book as a Christmas gift: Two routes to customer immersion
No full textAlthough services and retailing are usually regarded as relevant experiential contexts and investments in creating an experiential environment are growing, little consideration has been given to the investigation of the general consumption experiences and their emotions in retailing. By adopting an ethnographic approach to study the buying processes in two Italian. bookstores - a small traditional family-run bookshop and a large international chain store - products that, by definition, are high in perceived complexity, and symbolism, we present two distinct business models based on different processes of valorisation of purchasers' emotions. The two-path model towards customer immersion. represents different strategies to involve consumers emotionally: one is based on increasing the positive emotional load, the other on decreasing the negative emotional load. Decisions about physical layout, display, services and sales assistance should,follow consistently
AN ANALYSIS OF LATERAL SUPPORT SYSTEMS TO INCREASE SAFETY AT CROSSROADS
No full textThe paper aims at reporting the simulation activities planned in order to investigate on lateral accident severity and on the possibility of reducing the number of accidents by means of on board systems in the case of road crossing or crossroads. The simulations developed in the research are a useful mean to understand in which direction is more convenient to work; in particular a special study has been done about the crossing of unprotected road users (such as pedestrians). The equipment envisaged for the simulations derived from an analysis of the state of the art of technologies for object sensing and actuation as well as defined within many European projects
A METHOD TO EVALUATE VEHICULAR ACCIDENT PROBABILITY BY USING SELF-ORGANIZING MAPS
No full textHONOLULU - HAWAI
Managing Customer’s Immersion in Buying Hedonic Products. An Ethnographic Research in Two Bookshops during Christmas Time
No full textAccording to customer experience literature, customer immersion, which is one of the key concepts of customer experience, must be increased by reduce the distance between consumers and products. Our point is that this principle cannot be used as an assumption in every single context, but it needs further inquire. To exploit the strategies of managing the level of customer’s immersion, we report the results of an ethnographic research carried out in two bookshops during Christmas time. Our results indicate that the two bookshops adopt different strategies to manage that distance: reducing it is an option, but not the only one
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