161 research outputs found
Coopetition Networks in Tourism Destinations:A Literature Review
No full textCoopetition (simultaneous cooperation and competition of actors) is still a relatively new concept in business, management, and tourism. However, several coopetition studies have focused on tourism and tourism destinations. Also, compilation literature reviews of tourism and tourism destinations have been published (Rusko, 2018). This chapter focuses on underlying coopetition networks of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, multifaceted connections in competition and cooperation-and coopetition-are present in everyday business and activities among actors of the destination. These coopetitive relationships cover several levels, they are present inmicro, meso, macro, andmeta level interplay of tourism destination. Furthermore, the analysis shows that several studies about coopetitive networks in tourism destinations do not use terms macro or meta though these seem to be themain levels of the studies. This only reveals the fertile dimensions of coopetitive networks in tourism. These various relationships form coopetitive networks that represent several dimensions and levels of actors, competition, cooperation, and coopetition. This chapter introduces these multifaceted perspectives of coopetition networks, which have been described in the contemporary literature about tourism and tourism destination.</p
Supply chain management in the context of economic area:case study for the development of ICT branch in the city of Oulu
No full textCSR and Greenwashing in Finland:: Analysis About the Public Discussions of Greenwashing
No full textDue to the general tendency to express environmental protection, environmentalism, and the actions to slow down the greenhouse effect in the world, the enterprises have noticed the importance of environmental values in their public announcements, documents, and homepages. In other words, corporate social responsibility (CSR) is a very important and topical theme of the firms. The popularity of environmentalism tempts the firms to follow the direction of public opinion even though the actual environmental activities might be minor or even absent. This kind of quasi-environmentalism is called as greenwashing. This chapter focuses on greenwashing and CSR in the Finnish context via public discussions about greenwashing. This chapter is emphasizing the understandings and the sense-makings in the concepts of greenwashing and CSR and their numerous connotations basing on the results of the textual analysis. The outcomes are completed and compared with the international contexts, and, therefore, they are also internationally robust
The web and the consumer-company and buyer-seller interfaces-making sense of the the architecture of demand and supply chain management.
No full textInteractive Online Learning:Solution to Learn Entrepreneurship in Sparsely Populated Areas?
No full textThis study is focused on the implications of the student voice in digital-basedentrepreneurship education basing on the case study example from university-level schooling from Finland. Practice-based subjects,such as entrepreneurship, have been seen in literature as a problematic field for digital-based education.The studied education was implemented using the synthesis of two computer-mediated communication channels. Analysis based on the content analysis of individual portfolios (diaries),which were returnedand stored in the asynchronous platform. In the case study environment, the decision of using use two-channel digital teaching platforms (synchronous and asynchronous) seemed to be successful, because dual channels enable wider forms of feedback and student voice activities during and after thelecture.The results of this study encourage educators to use multifaceted digital educational technology in education and as a channel for the student voice also in practice-based subjects, such as entrepreneurshi
Coopetition for Destination Marketing: the Scope of Forging relationships with Competitors
No full textThis chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition might be a particularly important theme in the literature on tourism. However, the number of tourism studies that have focused on, or at least mentioned, coopetition is surprisingly small. Regarding tourism destinations, co-location causes different forms of coopetition situations, which are not very common in geographically diffused industries. Furthermore, the basic idea of one joint tourism product, such as the experiences of a tourist in a tourism destination, forces the (competing) suppliers of services in the resort to cooperate. Co-location causes a situation in which the competing firms in the area have joint branding and marketing activities. Destination marketing organisations are an important form of coopetition activities in tourism. In addition to co-location, seasonality is one of the specific features of coopetition in tourism destinations. This study combines the outcomes of several publications and other empirical materials about coopetition in tourism.This chapter focuses on the coopetition features of tourism and specifically of tourism destinations. Because of the typical features of tourism destinations, coopetition might be a particularly important theme in the literature on tourism. However, the number of tourism studies that have focused on, or at least mentioned, coopetition is surprisingly small. Regarding tourism destinations, co-location causes different forms of coopetition situations, which are not very common in geographically diffused industries. Furthermore, the basic idea of one joint tourism product, such as the experiences of a tourist in a tourism destination, forces the (competing) suppliers of services in the resort to cooperate. Co-location causes a situation in which the competing firms in the area have joint branding and marketing activities. Destination marketing organisations are an important form of coopetition activities in tourism. In addition to co-location, seasonality is one of the specific features of coopetition in tourism destinations. This study combines the outcomes of several publications and other empirical materials about coopetition in tourism
Proximity-based customer engagement in services and tourism destinations
No full textCustomer engagement (CE) has recently become a popular perspective to study different relationships between customer and provider of products and of services. Though popular, CE studies have not taken into consideration location and proximity-based linkages between customers and providers. This study fills this gap combining CE discussions with proximity discussions using leisure centres and especially tourism as a case study example. According to results, in tourism destinations exist two kinds of customer engagement: place and proximity-based CE and 'typical' long-term CE with repeat customers. Place and proximity-based CE contains several levels: tourist is using her time in the same destination and tourist is consuming several times the same services in the destinations during her trip. That is, she is a repeat customer of certain services of destination during her trip - or even during her next trips to the destination. Basing on the noticed forms of repeat customers, this study provides three levels of customer engagement: macro, micro and hybrid-level CE. The outcomes show the possibilities to enlarge CE perspectives using leisure centre as an example towards the use web-based platforms, where the customer engagement is associated with the (virtual) proximity and system locked-in
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