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    Legal Regulation of Online Commodity Evaluation Behaviors

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    Online commodity evaluation behaviors entail influencers disseminating experiential insights and empirical testing results to evaluate products for consumers. These behaviors have transformed from information tools into market-influential business paradigms. However, regulatory inadequacies spanning administrative supervision, civil liability, and self-regulation have turned them into both consumer rights infringements and market disruptors, manifesting as both overt and covert malpractices. A regulatory framework that incorporates an administrative regulatory paradigm of access filing and risk-classified supervision, a legal regulatory pathway that involves improving identification methods and refining legal elements, and a collaborative governance system that includes platform supervision, industry self-regulation, and consumer association verification should be developed in the future.  This framework aims to bring misused tools back to the right track, repair consumer trust, and reshape market order
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