1,720,970 research outputs found
Property quality - an important element in making the purchase decision
No full textROTARU, Olesea. Calitatea imobilului – un element important în luarea deciziei de cumpărare = Property quality - an important element in making the purchase decision. In: Sustenabilitatea: îmbunătățirea produselor destinate consumatorilor și planetei [online]: simp. șt.-practic dedicat Zilei mondiale a calităţii, ed. a 7-a, 11 noiembrie 2021. Chişinău: ASEM, 2021, pp. 145-150. e-ISBN 978-9975-155-58-8.This article aims to highlight the theoretical aspects regarding the quality of the product. Also, we will analyze the main aspects and particularities of the building as a product and explain the influence that the quality has on the purchasing decision. JEL: M 30, M 31, M 37, L 15, L 74
Comportamentul consumatorului şi etapele procesului decizional de cumpărare pe piaţa imobilului cu destinaţie locativă
No full textROTARU, Olesea, Comportamentul consumatorului şi etapele procesului decizional de cumpărare pe piaţa imobilului cu destinaţie locativă. În: Analele Științifice. Universitatea de Studii Politice şi Economice Europene ”Constantin Stere”, 2014. Chişinău: USPEE, 2014.
Ed. 2, vol. 2, pp. 89-96. ISSN 1857–4858; ISBN 978-9975-4449-3-4.This article aims to provide a scientific insight into the consumer behavior on the housing market. Consumer behaviour refers to the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impact that these processes have on the consumer and society. It blends elements from psychology, sociology, social - anthropology and economics. Consumer behavior in the housing market presents a veritable problem to be reckoned with, which might not yet been addressed scientifically
Metode și tehnici de convingere utilizate de companiile constructoare de imobil locativ în scopul stimulării spre acțiune a potențialilor cumpărători
No full textROTARU, Olesea. Methods and techniques of persuasion used by residential construction companies in order to stimulate potential buyers to action = Metode și tehnici de convingere utilizate de companiile constructoare de imobil locativ în scopul stimulării spre acțiune a potențialilor cumpărători. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: culegere de articole ştiinţifice: conf. şt. intern., 25-26 sept. 2020. Chişinău: ASEM, 2020, pp. 182-188. e-ISBN 978-9975-75-985-4.This article aims to present the main methods and techniques of persuasion used by vendors and housing sellers to convince consumers to buy. We intend to describe the impact of every technique and method of persuasion on consumers decision and how they works, exactly how they influence the consumer decision in the moment of buying on the housing market. JEL: M 31, M 37, L 74
Piaţa imobiliară – fundament pentru implementarea deciziilor de marketing
No full textROTARU, Olesea. Piaţa imobiliară – fundament pentru implementarea deciziilor de marketing. În: 25 de ani de reformă economică în Republica Moldova: prin inovare și competitivitate spre progres economici:conf.șt.intern. consacrată celei de-a 25-a aniversări a ASEM: culegere de articole selective, 23-24 sept. 2016. Chișinău: ASEM, 2016, vol. 2, pp.252-268. ISBN: 978-9975-75-835-2.In this article we want to define some theoretical aspects of the housing market, the housing market evolution, the types of the property, and highlight the main categories of real estate. As a term that generally refers to land, including all inherent natural attributes and other man-made improvements permanently attached to the land. Also, we want to present housing market as an important domain of economy, and a big space for implementing the marketing activities. JEL: R 21, R 33, M 31, L 74, L 8
Oportunități și riscuri în procesul decizional de cumpărare în cadrul pieței imobiliare
No full textROTARU, Olesea. Opportunities and risks in the decision-making process on the real estate market = Oportunități și riscuri în procesul decizional de cumpărare în cadrul pieței imobiliare. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 262-269. ISBN 978-9975-155-61-8.This article aims to highlight the main opportunities and risks faced by buyers in the real estate market. Here, will be analyzed the the stages of the purchasing decision processand we will identify the possible risks that could appear, and the methods of solving them. Also, we will present the opportunities that the buyer can benefit in the decisional process. DOI: https://doi.org/10.53486/9789975155618.34; CZU: [330.131.7:332.7]:366.1; JEL: M31, M37, L7
Conceptul şi necesitatea planificării acvităţii de marketing în cadrul companiei constructoare de imobil locativ
No full textROTARU, Olesea. Conceptul şi necesitatea planificării acvităţii de marketing în cadrul companiei constructoare de imobil locativ. În: Competitivitatea şi inovarea în economia cunoaşterii: conf. șt. intern., 25–26 sept. 2015. Chişinău, ASEM, 2015, vol. 1, pp. 123-129. ISBN 978-9975-75-771-3.This article aims to define the concept of marketing planning and it’s importance for every company, also for the company which activate on real estate market. On the housing market the product is very specific and has a lot of particularities in comparation with other goods existing on the market, that’s why it is very imortant to know how to plan the marketing activity in order to obtain the best results. We also will present the steps of marketing planning according to the company’s activities, and also the advantages and the disadvantages of marketing planning for the compan
Analysis of the housing market in Moldova and its developmant prospects
No full textROTARU, Olesea, CAUN, Victor. Analiza pieţei imobiliare din Republica Moldova şi perspectivele de dezvoltare a acesteia = Analysis of the housing market in Moldova and its developmant prospects. În: Analele Științifice. Universitatea de Studii Politice şi Economice Europene ”Constantin Stere”, 2013. Chişinău: USPEE, 2013. Ed. 1, vol. 1, pp. 96-100. ISSN 1857–4858; ISBN 978-9975-4449-0-3.This article aims to present the real situation on the housing market in Republic of Moldova, and also proposes the main ways of redressing the created situation as a result of financial crisis. Development prospects of the real estate market are quite positive, so we can be quite optimistic in making predictions about the real estate market situation
Utilizarea metodei „Mystery Shopping” pentru studierea satisfacţiei cumpărătorilor în cadrul pieţei imobilului cu destinaţie locativă
No full textROTARU, Olesea, CHIRIAC, Lilia. Utilizarea metodei „Mystery Shopping” pentru studierea satisfacţiei cumpărătorilor în cadrul pieţei imobilului cu destinaţie locativă. În: 60 de ani de învăţământ economic superior în Republica Moldova: prin inovare şi competitivitate spre progres economic: conf. şt. intern., 27-28 septembrie 2013. Chișinău: ASEM, 2013, vol. 1, pp. 144-146. ISBN 978-9975-75-668-6.This article aims to define the theory of “Mystery shopping” method, and the steps of implementation. Mystery shopping or a mystery consumer is a tool used externally by market research companies, or by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences. The “Mystery shopping” method, can be used in housing market research, and also when we study the customer satisfaction on this market
Metode de analiză a mediului de marketing al întreprinderii din sfera construcţiilor de imobil locativ
No full textCHIRIAC, Lilia, ROTARU, Olesea. Metode de analiză a mediului de marketing al întreprinderii din sfera construcţiilor de imobil locativ. În: Analele Științifice. Universitatea de Studii Politice şi Economice Europene ”Constantin Stere”, 2014. Chişinău: USPEE, 2014. Ed. 2, vol. 2, pp. 64-72. ISSN 1857–4858; ISBN 978-9975-4449-3-4.A market environment analysis is an analysis of both the external and internal environments related to an organization. An economical tool for conducting a market environment analysis is the Political, Economic, Socio-cultural and Technological (PEST) tool, and also, Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis, alternatively SWOT Matrix). This may be seen in the construction industrial, including housing construction and olso sphere of real estate construction. The named methods are some of the most important two methods used by companies in analyzing internal and external marketing environment. Also we can use David Nadler and Michael Tushman Model, Weisbord Six-Box Model, et
Perspectivele dezvoltării pieţei construcţiilor de imobil locativ în condiţiile actuale ale Republicii Moldova
No full textCAUN, Victor, ROTARU, Olesea. Perspectivele dezvoltării pieţei construcţiilor de imobil locativ în condiţiile actuale ale Republicii Moldova. În: Competitivitatea şi inovarea în economia cunoaşterii: conf. şt. intern., 26-27 sept. 2014. Chișinău: ASEM, vol. 1, pp. 119-124. ISBN 978-9975-75-715-7.The housing industry being a key component in the economy development, is sending now mixed signals. In this article we will present the real situation on the housing market in Republic of Moldova, and also proposes the main ways of redressing the created situation as a result of financial crisis. Development prospects of the real estate market are now not so positive as they were 2-3 years ago, but the construction companies can be quite optimistic in doing predictions of the real estate market situation
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