23 research outputs found
Impact of social cultural factors on Purchase intention of counterfeit mobile phones
No full textAbstract: Counterfeit consumption has been on an upsurge globally aided by comparative higher trade margins and increasing demand for renowned brands at lower prices. Social cultural factors have been found to play a major role in the growth of the trade as they influence the intention hence purchase of such goods. Findings on what motivates this trade are not yet not conclusive, necessitating further study. The objective of this study therefore was to investigate the effect of social cultural factors on the purchase intention of counterfeit mobile phones. The study applied an explanatory research design among university students, with a target population of 500 drawn from young and middle generations within universities in Kenya.
A well-structured questionnaire with a 5 point Likert scale was used as the data collection tool and simple random methods used to collect the data. Cronbach’s alpha was used to test for the instrument reliability. The study adopted positivism research paradigm to collect data from the target population. Excluding missing data and outliers from the 500 students sampled, data collected from 450 respondents were analyzed using descriptive statistics and inferential statistics analysis in the Statistical Package for Social Sciences (SPSS) to determine the relationship of social cultural factors and purchase intention with the significance of the relationship being tested at 95% confidence level (P=0.05). The results revealed that Social cultural factors have positive and significant effect (ꞵ=0.579, r2 = 0.332, P<0.05) on consumer purchase intention towards counterfeit mobile phone among the young and middle aged generations in Kenya. This study will help government agencies to understand some new ways to combat the illicit trade as well as mobile phone marketers who will devise ways to fight against the unfair competition posed by fake products.
Keywords: purchase intention, social cultural factors, counterfeits.
Title: Impact of social cultural factors on Purchase intention of counterfeit mobile phones
Author: B.M. Muia, R. Bonuke, C. Lagat
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 1, April 2022 - September 2022
Page No: 65-74
Research Publish Journals
Website: www.researchpublish.com
Published date: 23-April-2022
DOI: https://doi.org/10.5281/zenodo.6479199
Direct Download link (Source): https://www.researchpublish.com/papers/impact-of-social-cultural-factors-on-purchase-intention-of-counterfeit-mobile-phonesResearch Publish Journals (Publisher), Website: www.researchpublish.com, International Journal of Management and Commerce Innovations, ISSN 2348-7585 (Online
The Role of Personal Commitment in Association Between Aerospace Education and Service Experience Through Quality Design: A Moderated Mediation Model
No full textThis study investigates whether personal commitment moderates the effect of aerospace education on service experience through quality design. A cross-sectional study using a close-ended questionnaire was administered to a sample of 174 aviation students of Moi University, Kenya. Moderated mediation analyses were conducted using the PROCESS macro in order to investigate the relationship among variables. The results showed that the association between aerospace education and service experience was significant, and this association was mediated by quality design. The mediated effect of quality design was moderated by personal commitment. Based on the findings, companies involved in aviation should focus on improving the good environment of the service encounter (i.e., education, quality design and commitment) to enhance service experience. The findings made a contribution in terms of allowing us to understand the factors that can enhance service experience in the aviation industry
Entrepreneurship education and self-employment intentions: A conditional effect of entrepreneurial self-efficacy evidence from a developing country
No full textTo determine the moderating effect of entrepreneurial self-efficacy (ESE) in the relationship between entrepreneurship education (EE) and self-employment intentions (SEI). Explanatory survey design together with systematic sampling technique were utilized to collect data from a sample of 458 undergraduate finalists from Makerere and Kyambogo Universities in Uganda. Data were analyzed using Hayes' PROCESS macro vs3.2 (Model 4). Results of the study indicate that entrepreneurship education and entrepreneurial self-efficacy are significant predictors of students’ self-employment intentions. The study also found a buffering moderating effect of entrepreneurial self-efficacy significantly in the relationship between entrepreneurship education and self-employment intentions. The study contributes to the extant literature by confirming the relationship between the study variables and supporting both SCT and TPB. Besides, the study provides new insights concerning the moderating role of ESE in the relationship between EE and SEI. Educators, curriculum developers, and university management need to conduct a students’ entrepreneurial competence needs assessment before, such that the entrepreneurial course is customized to the needs of the students other than a generalized and standardized entrepreneurial course. The study provides new insights on the conditional effect of ESE on the link between EE and SEI in the context of a developing country
Insurance company’s salespersons’ lead qualification skills and salespersons’ performance: moderated-mediation model of salespersons’ adaptive selling behavior and salespersons’ gender
No full textThis study aimed to discover the intervening role of Salesperson Adaptive Selling Behavior (SPASB) in the relationship between Salesperson Lead Qualification Skills (SPLQS) and Salesperson Performance (SP), in addition to the potential moderating effect of Salesperson Gender (SPG) on this relationship in the insurance industry in Uganda. A total of 346 salespeople in the Ugandan insurance industry were identified using approportionate stratified simple random sample technique. Data were collected using a self administered questionaire, then descriptive statistics, correlation analysis, factor analysis, and conditional process analysis were employed to analyze the data. The results showed that SPLQS and SP are partially mediated by SPASB. The mediating influence is contingent on the level of SPG, with a stronger mediation effect observed at higher levels of gender equality. By adding to the body of current literature, this study examines the complex relationships between SPLQS, SPASB, SP, and SPG. These findings highlight the importance of considering the role of SPASB and gender dynamics in optimizing SP. The results provide valuable insights for sales organizations to develop strategies to enhance SP in uncertain business environments. Additionally, this study sheds light on the gender-specific factors that influence SP, challenging traditional stereotypes in the sales profession
The Role of Information Quality on the Performance of Hotel Industry in Kenya
No full textIn recent years there have been various studies investigating factors that influence hotel performance in Kenya mostly in coastal region. These studies have analyzed the drivers and factors influencing performance focusing at reasons why some hotels perform outstandingly while other do not. This study focused on how information quality affects the hotel performance. Resource base View theory was used in formulating the study framework. The study adopted a survey design which allowed easy sampling and analysis of data. The Target population was employees of 3 to 5 star rated hotels as classified by Hotel and Restaurants Authority (HRA) as its responses, with a sample of 324 from a population of 9,208 employees. SPSS software was used in analyzing and interpreting data that was collected. The sampling technique used was stratified random sampling. Primary data was collected by use of structured questionnaire instrument and a pilot study was conducted to check for the reliability and validity of the research instruments which were administered through drop and pick method. The results showed that firms need to align their supply chain practices with the level of their information quality in order to achieve enhanced overall business performance. Based on these study findings the researcher concluded that Information Quality has a significantly influenced on hotel Performance to very a great extent. In order for hotel managers to sustain their customer and retain the customer base , there is need to take into consideration on the quality and security of information they make available to their customers as well as their potential customers in order to make right decision e.g. on purchase, price, accommodation, service reservations among other services offered in hotels
Information Quality, Information Systems Support Capability and Performance of Hotels in Nairobi, Kenya
No full textThe economic uncertainty and technology change requires service organizations to accelerate the replacement of information systems and add new capabilities that improve customer service and enhance their performance. The purpose of this study was to establish the effect of information systems support capabilities on hotel performance in Nairobi Kenya using information quality as a moderator. The study adopted a survey design and a questionnaire was used to collect data. The sample consisted of 324 respondents picked from senior employees of hotels. The collected data were analyzed by using Pearson correlation and hierarchical regression analysis. The results indicate that information support capabilities have a positive and significant effect on hotels performance. Further, information quality has a positive moderating effect on the relationship between information support capabilities and hotel performance. The study recommended that service organization and especially hoteliers need to improve the information systems support systems and enhance the quality of information because they are significant factors affecting the performance of hotels. The findings made a contribution to theory by modeling and empirically testing the interrelation between information systems support capabilities information quality and organizational performance. This study contributes to Resource Based View (RBV) especially the role information resources on enhancing organizational performance using data from Kenya
Does Board Education Diversity Affect Environmental Accounting Disclosure? Evidence from Listed Firms in Kenya
No full textPurpose- The purpose of this study was to examine the effect of board education diversity on environmental accounting disclosure among firms listed in the Nairobi Security Exchange.
Design/Methodology- The study adopted both explanatory and longitudinal research design. The target population comprised 65 listed firms at Nairobi Securities Exchange from 2008 to 2017. However, inclusion criteria were the 27 listed firms from 2008 to 2017, giving a total of 270 observations. A documentary analysis guide was used to collect secondary data.
Findings- The findings showed that board education had a significant and positive impact on environmental accounting disclosure. The findings validate the human capital theory\u27s proposition.
Practical Implications- Firms listed at the Nairobi Securities Exchange ought to diffuse the education level of the board of directors to increase the level of environmental accounting disclosure. Besides, their boards should be well educated and experienced to enhance disclosure of environmental accounting
Effect of Ownership Structure on Corporate Diversification of Listed Firms in Kenya: The Moderating Role of Capital Structure
No full textPurpose - This paper aimed to examine the moderating role of capital structure in the relationship between institutional and foreign ownerships on corporate diversification of listed firms at the Nairobi Securities Exchange, Kenya.
Design/Methodology - The target population comprised of all the 65 listed firms at Nairobi Securities Exchange in Kenya. However, the inclusion criteria were based on all firms listed at the NSE from 2003 to 2017.
Findings - Capital structure significantly moderated the relationship between institutional ownership and corporate diversification. However, there was a statistically insignificant moderating effect of capital structure in the relationship between foreign ownership and corporate diversification.
Practical Implications - As to increase diversification, listed firms are suggested to have low levels of capital structure and institutional ownership. Furthermore, low levels of foreign ownership and high capital structure is vital in attaining high diversification levels.
Originality - The study contribution is the moderating effect of capital structure in institutional ownership - corporate diversification linkage
Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment: A Conditional Process Analysis across Levels of University Reputation
No full textPurpose- This paper aimed to determine the conditional effect of University reputation on the indirect process of external prestige on the relationship between social media and students’ attitude towards postgraduate enrollment.
Design/Methodology- The study adopted a cross-sectional survey design, multistage random sampling in collecting data using a self-administered questionnaire. The sample size was 504 students from four universities in Kenya.
Findings- Outcome indicates a partial indirect effect of social media and students’ attitude via external prestige. It further reveals a conditional effect of university reputation on the link between; social media and external prestige, and, external prestige and students\u27 attitude. Finally, a test of the conditional indirect process is also confirmed.
Practical Implications- Results of the study might help university managers and policymakers in developing effective strategies, policies, and techniques to attract potential students through social media platforms and also develop and strengthen university prestige and reputation through proper management of resources, social responsibility, and employment of qualified academic staff.
Originality/value- The study findings bring new understanding concerning the indirect effect, the conditional process and highlight new insights on identifying mechanisms that exert a conditional effect on the indirect paths of the study variables
Mediating Effects of Financial Innovations between Behavioral Factors and Financial Inclusion of Micro Enterprises in Kenya
No full textPurpose: Understanding the mediating role of the adoption of financial innovations on the relationship behavioral factors and utilization of formal financial services was the main aim of this research. The behavioral factors examined were self-control, confidence and social proof. The study is premised on behavioral finance theories.
Design/Methodology: The positivist approach and explanatory research designs were adopted to understand the relationships between the variables under investigation. A sample of 486 owners/managers of licensed micro-enterprises in Nairobi, Kenya were selected using stratified random sampling technique. Primary data was collected through a structured questionnaire. Hypotheses were tested using Hayes and Zhao approach for mediation analysis.
Findings: The results showed that financial innovations mediated the relationship between each of the behavioral factors and financial inclusion, that is; self- control (β =.0941, ρ= .00), confidence; (β = .1019, ρ = .00) and social proof (β = .1036, ρ = .00).
Practical implications: The study has brought into fore the mediating role of financial innovations on the relationship between the three behavioral factors and financial inclusion. Thus, practitioners are encouraged give due attention to behavioral factors and financial innovations in policy formulation and programs geared towards optimal utilization of financial services
