1,721,014 research outputs found
Consumer engagement in a virtual brand community: an exploratory analysis
Full text linkRoderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebee
Online_Appendix_JSR - Actor Engagement in Networks: Defining the Conceptual Domain
No full textOnline_Appendix_JSR for Actor Engagement in Networks: Defining the Conceptual Domain by Roderick J. Brodie, Julia A. Fehrer, Elina Jaakkola, and Jodie Conduit in Journal of Service Research</p
Supplemental Material, Executive_Summary_-Actor_Engagement_in_Networks - Actor Engagement in Networks: Defining the Conceptual Domain
No full textSupplemental Material, Executive_Summary_-Actor_Engagement_in_Networks for Actor Engagement in Networks: Defining the Conceptual Domain by Roderick J. Brodie, Julia A. Fehrer, Elina Jaakkola, and Jodie Conduit in Journal of Service Research</p
Collaborative theorising about markets and marketing and service-dominant logic
No full textRoderick J. Brodie and Kaj Storback
The plurality of co-existing business models: investigating the complexity of value drivers
No full textMaureen Benson-Rea, Roderick J. Brodie, Herbert Sim
Resource integration
Full text linkMichael Kleinaltenkamp; Roderick J. Brodie; Pennie Frow; Tim Hughes; Linda D. Peters; Herbert Woratsche
Actor engagement as a microfoundation for value co-creation
No full textAbstract not availableKaj Storbacka, Roderick J. Brodie, Tilo Böhmann, Paul P. Maglio, Suvi Nenone
บรรยายพิเศษเรื่อง Contemporary marketing practice and E-Commerce new directions for marketing theory
No full textบัณฑิตวิทยาลัยบริหารธุรกิจ จัดบรรยายพิเศษเรื่อง Contemporary marketing practice and E-Commerce new directions for marketing theory โดย Prof. Roderick J. Brodie, University of Auckland เมื่อวันที่ 2 กรกฎาคม 2545 ณ ห้องเกียรติคุณ อาคารเฉลิมรัชมงคล วิทยาเขตหัวหมา
Portfolio Planning Methods: Faulty Approach or Faulty Research? A Rejoinder to 'Making Better Decisions' by Wensley
Full text linkWensley (1994) makes three key points. First, it is worthwhile to conduct empirical studies of the value of management techniques. Second, managers probably misuse portfolio methods. Third, the Armstrong and Brodie study is flawed. We agree with all three points.marketing, portfolio planning methods
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