2 research outputs found
PROPOSED DIGITAL MARKETING STRATEGY FOR MADU TAVA BRAND
No full textMadu Tava is a company that is engaged in healthy food and drink commodities. The market demand for healthy food and drinks in Indonesia is increasing every year. Madu Tava produces pure honey or raw honey from the Apis Mellifera type of bees or the so-called superior bees, Western honey bees. Madu Tava has a problem that must be resolved and a goal to be achieved, and that is the lack of Madu Tava brand awareness compared to other honey product competitors, while the goal to be achieved is to optimally increase sales every month on e-commerce, online platforms. The main objective of this research is to provide solutions for digital marketing strategy with minimal marketing cost to resolve the sales problems for the Madu Tava brand. This research utilizes internal and external analysis. Internal analysis consists of STP analysis tools, digital marketing, and marketing mix. For the external analysis, the used tools are market analysis, consumer analysis, and competitor analysis. Conduct a SWOT analysis to evaluate the business condition, and an Ishikawa fishbone diagram to determine the root cause of the problem. The fact that the market for honey products is very sensitive towards the question of pure or impure due to the lack of knowledge about raw honey is creating a challenge to figure out a solution. The research solution will use content marketing, such as photo, video, product educational content, and copywriting. In optimizing online sales, a strategy of optimizing e-commerce digital marketing will be carried out, optimizing regular content posting activities on digital social media, and for paid services such as advertising on digital social media Facebook ads, Instagram ads, Google ads and Tiktok ads.Keywords: Healthy Beverages, Digital Marketing, Marketing Strategy, Content Marketin
УКРАЇНСЬКЕ ІНСТРУМЕНТАЛЬНЕ АНСАМБЛЕВЕ МУЗИКУВАННЯ ЗА УЧАСТІ ГІТАРИ КІНЦЯ ХХ – ПОЧАТКУ ХХІ СТ.
No full textThe article deals with Ukrainian instrumental ensemble music with the participation of the guitar in the late twentieth and early twenty-first centuries. Several existing studies related to the chosen topic are analyzed. The classification of instrumental ensembles according to various features is presented. The features of the sound and activity of various ensembles with the participation of guitar and other musical instruments are characterized, namely the most common combinations, such as guitar and flute, guitar and violin, guitar and domra, as well as the features of unique and rare combinations – guitar and gusli, guitar and bandura. The author reviews the works of talented Ukrainian composers who wrote pieces for instrumental ensembles with the participation of guitar and other musical instruments (F. Bernat, A. Boyko, M. Vihula, H. Matviyiv, O. Herasymenko, S. Hrytsayenko, E. Milka). The significant achievements of some outstanding guitarists-performers (A. Ostapenko, Y. Shutko) are mentioned. Examples of creative instrumental groups with the participation of the guitar in the cultural space of Ukraine are given, their creative and performing activities are characterized (duets: «Duetto Concertante», «Flautando», duet of IvanLysytsia and Olga Kyselova, «Frumin & Galaydyuk», duet of O. Herasymenko and Ichiro Suzuki, duet of R. Hrynkiv and Eldy Meola, «Taina», duet of L. Sakharova and E. Shtepa; trios: «Classic+»; quartets: Instrumental quartet of K.Sokolov, S. Melkunov, K. Genel, G. Weinbaum; ensembles with a large number of participants: ensemble of M. Kochetkov, V. Trukhachev, V. Lomov, N. Shaykhlislamov, I. Kantyukov, V. Timashov, E. Ryaboy, A. Burov, I. Yurchenko, and V. Khrenov, «Native Tunes», the folk amateur instrumental ensemble «Watercolors», «Bandura Plus», and the folk amateur group «Nadiya»). In addition, the author analyzes the musical activities of Ukrainian orchestras featuring the guitar (Ukrainian Folk Orchestra of Ukrainian Radio and Television). The importance of guitar ensembles for the development of guitar art and cultural heritage of Ukraine is emphasized.Розглянуто українське інструментальне ансамблеве музикування за участі гітари кінця XX – початку XXI століття. Представлено класифікації інструментальних ансамблів за різними ознаками. Охарактеризовано особливості різних ансамблів за участі гітари та інших музичних інструментів, поєднання яких найчастіше трапляються. Здійснено огляд творчого доробку талановитих українських композиторів, які писали твори для інструментальних ансамблів за участі гітари. Наведено приклади ансамблів за участі гітари та охарактеризувати їхню виконавську діяльність. Підкреслено значущість ансамблів за участі гітари для розвитку гітарного мистецтва та культурної спадщини України
