2,836 research outputs found
Communication plan for agency REDA a.s.
No full textCílem mé bakalářské práce je navrhnout a vypracovat komunikační plán pro firmu REDA a.s. pro rok 2009. V teoretické části se věnuji vysvětlení co je to marketingová komunika-ce, jaké média se užívají v komunikačním mixu. V části praktické aplikuji teoretické po-znatky do praxe a dle nich vypracovávám komunikační plán.The aim this work is to suggest and to create a communication plan for the REDA a.s. company. In the theoretical part I explain the marketing communication, which media we can use in the communication mix. In practical part I use theoretical experiences in the praxis and work out a communication plan.Vyšší odborná škola ekonomickáobhájen
Proposal of Communication Mix in REDA, a.s.
No full textThe focus of this bachelor thesis is to propose a new communications mix for REDA, a.s. company which is offering solutions for production, print and sales of marketing, promotion and gift products and related services. The thesis consists of three parts; a theoretical part which will specify various marketing and communication terms in a greater detail, an analytical part which will center on the current status in the company, and a practical part that will contain idas for potential improvement of the communications mi
Proposal of Communication Mix in REDA, a.s.
No full textThe focus of this bachelor thesis is to propose a new communications mix for REDA, a.s. company which is offering solutions for production, print and sales of marketing, promotion and gift products and related services. The thesis consists of three parts; a theoretical part which will specify various marketing and communication terms in a greater detail, an analytical part which will center on the current status in the company, and a practical part that will contain idas for potential improvement of the communications mi
Marketing plan for a company REDA a.s. for domestic market for year 2006
No full textCílem této práce je vypracovat marketingový plán pro společnost REDA a.s. Teoretická část vysvětluje podstatu marketingového plánu a jeho jednotlivých bodů. V následujícím díle, jsem získané teoretické poznatky převedl do praxe a dle nich vypracoval marketingový plán pro nadcházející rok 2006.The aim of this work is to create a marketing plan for a company REDA a.s. The theoretical part explains a substance of the marketing plan and its points. In a following section I create the marekting plan for coming year 2006 according to theoretical experiences.took over the obtained experiences in the praxis.Vyšší odborná škola ekonomickáobhájen
On using Directional Information for Parameter Space Decomposition in Ellipse Detection
No full textIn this paper we use the parametric polar representation to extend the application of edge directional information from circle to ellipse extraction. As a result we obtain a mapping which decomposes the parameter space required for ellipse extraction into two independent sub-spaces and one final histogram accumulator. The mapping includes the tangent of the angle of the first and second directional derivatives. These tangents are computed by considering edge direction at two border points. We show that the use of gradient information for parameter space decomposition avoids the intensive point labelling imposed by geometric constraints used by other approaches
FIGURE 1 in Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis
No full textFIGURE 1: Genital male area of the two rhagidiid species: a – R. (R.) qaliubiensis and b – R. (R.) deltacus.Published as part of Abou-Awad, B.A., El-Sawaf, B.M., Reda, A.S. & Abdel-Khalek, A.A., 2011, Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis, pp. 381-393 in Acarologia 51 (3) on page 390, DOI: 10.1051/acarologia/20111994, http://zenodo.org/record/539015
FIGURE 2 in Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis
No full textFIGURE 2: Ventral chaetotaxy of the larval, three nymphal and adult stages of a – R. (R.) qaliubiensis and b – R. (R.) deltacus.Published as part of Abou-Awad, B.A., El-Sawaf, B.M., Reda, A.S. & Abdel-Khalek, A.A., 2011, Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis, pp. 381-393 in Acarologia 51 (3) on page 391, DOI: 10.1051/acarologia/20111994, http://zenodo.org/record/539015
FIGURE 3 in Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis
No full textFIGURE 3: Chaetotaxy of the dorsal and ventral leg surfaces of the larval, three nymphal and adult stages of a – R. (R.) qaliubiensis and b – R. (R.) deltacus.Published as part of Abou-Awad, B.A., El-Sawaf, B.M., Reda, A.S. & Abdel-Khalek, A.A., 2011, Comparative Morphological And Biological Studies Of Two Rhagidiid Mites: Robustocheles (R.) Deltacus And Rhagidia (R.) Qaliubiensis, pp. 381-393 in Acarologia 51 (3) on page 392, DOI: 10.1051/acarologia/20111994, http://zenodo.org/record/539015
A speech portrait of our contemporary in A.S. Kushner's lyrics
No full textThe article is devoted to the speech image of the author in A.S. Kushner's poetry. Combining various socially marked colloquial units with traditional poetic means forms individual style of the author and creates a vivid image of our time
Product mix of České dráhy, a.s.
No full textBakalářská práce se zaměřuje na společnost České dráhy, a.s. a její služby poskytované v rámci širokého portfolia produktů všem cestujícím. V první části práce se autor zaměří na všeobecné informace o nástrojích marketingového mixu. Ve druhé části tyto nástroje aplikuje na produkty a služby společnosti České dráhy, a.s., zejména pak na prvky marketingového mixu, kterými jsou 4P, 5P, 7P, SWOT analýza a nástroje 4C. V poslední části dojde k vyhodnocení navržených produktů na základě dotazníkového šetření. Navrhované produkty, které budou respondentům prezentovány, vznikly na základě briefingu se zástupcem Českých drah, a.s. a se zaměstnanci cateringové společnosti JLV, a.s.The Bachelor thesis focuses on the company České dráhy, a.s. and on its services, which are promoted in wide portfolio of products to all customers. In the first chapter the author focuses to general information about tools of Marketing Mix. In the next chapter are these tools applicated to products and services of České dráhy, a.s., mainly to the points of Marketing Mix, which are following tools 4P, 5P, 7P, SWOT analysis and tools of 4C. The conclusion deals with proposed products, which are based on questionnaire results. Proposed results, which will be presented to respondents, were created thanks to briefing with the representative of České dráhy, a.s. and with employees of catering company JLV, a.s.Dopravní fakulta Jana PerneraProblematiku řešenou ve své bakalářské práci dokázal student odpovídajícím způsobem obhájit. Prokázal schopnost samostatné práce. Na doplňkové otázky reagoval pohotově, se znalostí věci a bez závažných nepřesností je zodpověděl.Dokončená práce s úspěšnou obhajobo
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