1,720,970 research outputs found
INTEGRATION AND COMPETITION – APPROPRIATE APPROACHES FOR ACHIEVING EXCELLENCE IN MANAGEMENT
Full text linkThe integration can be used in a strategic way to weaken the short-term competition, by raising the rivals’ costs, or long term - by increasing input costs, to prevent potential competitors. It represents the unification of production, distribution, sales and/or any other economic processes within the same organization. The essence of the integration decision is not represented only by the financial calculation, but also by the qualitative analysis of the efforts and involved effects and by the competitors’ analysis. This paper presents some appropriate approaches in this way, needed to be understood for achieving excellence in management.Integration, Competition, Excellence in management
THE APPLICABILITY OF STRATEGIC ANALYSIS METHODS FOR COMPETITION ENVIRONMENT IN THE DIAGNOSIS OF CULTURAL ORGANIZATION IN REGIONAL CONTEXT
Full text linkCulture has various dimensions, from instrument of communication and promotion of national values and expression of the national spirit to ways of spending free time. One of these dimensions has a special manifestation in the arts management performance context: culture is a vital element for institutions aimed at mobilizing community`s social, moral and educational resources. Therefore, cultural institutions have become interested in issues such as costs, financing and competitive advantages, as development and profitability have become priorities for managers in this field, which has witnessed a shift from cultural institution to cultural organization. Indeed, nowadays cultural organizations use more and more intensively management instruments as a consequence of environment changes and increasing complexity of the approached problems. The paper aims at revealing the implementation methods of strategic analysis models for identifying the appropriate opportunities and strengths required for creating distinctive features and competitive advantages within cultural organizationscultural institution, cultural organization, competitiveness, strategic diagnosis, strategic analysis methods, competition environment, cultural management, opportunities and threats of the competition environment.
Strategic Analysis on the Public Power INfluence
Full text linkCompetitors, clients, suppliers, potential competitors, substitute products. All represent competitive forces, considered as being representative for characterising the competition relationships in all industries. In reality however, within the market competition game, a new „economic organisation” interferes- the state. It can directly or indirectly influence various aspects related to the structure of one specific field. The state can either be client (for defence sector products) or supplier (of raw materials controlled exclusively by the state) in many sectors or can influence the structural evolution of a certain activity field by regulating key variables such as: sector entrance, concurential practices, profitability. Regulations regarding products` quality and security, environment`s quality, custom rights or facilities offered to different investors` categories are less direct instruments public power uses to influence relationships in a concurential environment. The present paper focuses on the main modalities and forms of intervention through which the state currently prevails as a major concurential player.state, competitive environment, intervention, price control, international competition.
Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination
No full textThe issues of tourism sustainability and urban development have become major priorities for public policy makers across the globe. Today, maybe more than ever, there is a need for managing sustainable tourism development, and this cannot be attained without taking into account environmental problems and their global dimension. Various problems and requirements of society and of the development of urban areas may be solved by transforming the cities into attractive tourist destinations. Therefore, this study explores how sustainable tourism development in urban areas can be basically achieved and managed. The paper discloses some success factors for managing sustainable tourism development in urban areas and emphasizes a case study regarding Bucharest, the capital of Romania, as a tourist destination. The originality and value of this study consist of identifying the main ways of developing sustainable tourism in Bucharest based upon empirical research conducted with the aid of a survey. The findings of this study may be helpful for upcoming research in the area of managing sustainable urban tourism development
Rebranding campaign of the Romanian Society of Radiodifusion – strategic option for the growth of the organization’s efficacy
Full text linkIn 2008, the Romanian Society of Radio-broadcasting (SRR) decided to benefit of the „honorable” of 80th anniversary of the Romanian public radio to elaborate and apply a strategy of creating a new image of SRR to assure the approach of an European profile well outlined and recognized so. The necessity of this „look” change for the corporation and for six of its channels was motivated by a better position on the radio market in Romania and a larger visibility on a public segment with „preconceived” ideas about what the public Radio means. As a result of the campaign, at the end of 2008 the achieved market quota of the Romania Radio grew, Romania News Radio becoming leader on the market. In this context, the paper proposes strategic actions that would contribute to the growth of the SRR efficacy: elaboration of a lasting marketing strategy, promotion of the channels with lower visibility, but that cover market segments of „niche”, organizing some special programs that would promote „special” broadcasts dedicated to some „special” days by „special” people, collaboration with the Romanian Television to organize and broadcast, on the TV, some radio shows that will promote SRR on a large scale and diversified.audiovisual services marketing, visual identity, promotion, outdoor campaign, market quote, audience
VIENNA`S BRANDING CAMPAIGN – STRATEGIC OPTION FOR DEVELOPING AUSTRIA`S CAPITAL IN A TOP TOURISM DESTINATION
Full text linkThe fact that Vienna is an attractive tourist destination, well known internationally is undeniable. With its imperial splendour and remarkable cultural image, Vienna has become, in the recent years, an attractive tourist destination, reaching in 2010 over 10.8 million overnights, far exceeding its own targets. The study presents the key elements of the Austrian capital new branding strategy from a synthetic-descriptive perspective and examines the vectors that generated its success. The paper evaluates both quantitative and qualitative effects that had a major impact on increasing visitors number and overnight stays, on increasing familiarity and preference for Vienna among the target-groups (tourists, investors). The benefits resulting after the branding campaign were not only material, Vienna earning also a fantastic reputation around the world, and creating itself an attractive and compelling image, as a unique tourist location through its peculiarity.Brand, city brand, brand strategies, tourism, advertising campaigns, strategic development.
THE IMPLICATIONS OF THE IMPROVEMENT OF MARKETING ACTIVITY ON THE PERFORMANCE OF CENTRAL UNIVERSITY LIBRARY IN BUCHAREST
Full text linkAfter a prolonged and complex process of reconstruction, extension and modernization, Central University Library "Carol I" in Bucharest has re-opened to public access in November 2001, bringing a new concept on what library services should mean. Under these auspicious circumstances, the library's offer has widened, the quality of services offered has improved, gradually displaying an interest in developing a closer relationship with its customers. The necessity of being more oriented to the marketing tools and techniques has become more apparent. Therefore, the top managers of the Central University Library have included in their three general development strategies produced so far, specific objectives, such as: an increase of the volume of paid serviced provided, promoting the services and work elaborated by its specialists through leaflets, presentations, albums, folders with press extracts. Beyond these actions with positive effects, the efforts of Central University Library for strengthening its position on the market of the providers of information services are diminished by the various malfunctions that characterize the marketing activity of this institution. Therefore, this work intends to contribute to the improvement of the marketing activity of the library by coming up with some solutions that could remove or at least diminish these weak points.The marketing of libraries, performance, the marketing mix of libraries
A Review of Strategic Options for Achieving a Country Brand for Romania
Full text linkSince 20 years ago our country brand is unsuccessfully looking for its identity. Although over time numerous attempts were made, none of the projects was successful. Sashi Tharoor – a specialist in country brands – said that „for a country to become a valuable brand it must be the country with the story”. Which is Romania’s story then? Where should it start and where should it end? Who would be the best story-teller? And who would be the listeners? These are some questions to which this article is aimed to answer.country brand; tourism brand; image; strategic options; promoting campaigns.
THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI
Full text linkIn a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most northern point that can be reached by train. It is the capital of the Lapland Provence and of the Rovaniemi region. Annually, Rovaniemi is visited by approximately 500.000 tourists; the city is not only the gate to Lapland, but also one of the top tourism destinations in the Arctic Circle area. Because of its weak provincial economy based mainly on the exploitation of natural resources (forest, agricultural and hydropower), the economic and social vitality of the Rovaniemi Provence is linked to tourism more than any other region in Finland. These represent the results of the tourism marketing strategy implemented by the town for its development. This paper presents the strategy’s main coordinates and its main results, and analysis the vectors which led to the town’s strategic development, materialized in sustainable competitive advantages.city, marketing strategy, tourism, strategic objectives, strategic development, competitive advantage
URBAN MANAGEMENT– CURRENT STRATEGIC APPROACHES
Full text linkIn recent years urban management conceptual evolutions are more and more connected to the chances in public administration practice, in particular to ways of raising efficiency and effectiveness. The interest shared by a great number of stakeholders regarding urban development, the increasing role of environment issues and the need for a broad vision for managing cities, are all premises required for a strategic approach to urban management performance. The paper presents some relevant issues related to urban management studies: the dynamics of the concept, missions and goals, strategic options. The results of the research indicate that the action directions required to obtain satisfactory levels of efficiency and effectiveness in urban management are: developing o strong habitation policy, locating economic activities, developing public equipment and planning urban transport.urban management, strategic options, planning, habitation, urban transport, public equipment.
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