1,721,011 research outputs found
Conceptualizing customer value in data-driven services and smart PSS
No full textIn the age of the industrial internet, manufacturers of industrial equipment compete through the offering of digital product-service solutions. These are built integrating smart connected products (SCP) and data-driven services, such as remote control, data analytics, diagnostic and predictive maintenance services. These services strongly influence the value created in the customer context and, consequently, the attractiveness of the integrated offering. A great issue remains about how these services should be designed by manufacturers of industrial equipment. Through integrative literature review over multiple domains, this paper provides a conceptual model that shows: i) which benefits can be created from smart product-service systems offerings at both business and individual level, in the customer organization; ii) how these benefits are linked to the choices about design and delivery of data-driven services. In respect to the second point, this study merges service science theory and data management to show how the data autonomously collected by SCP can be transformed into insights that deliver value, as far as the customer and the supplier interact, share resources and apply their specialized competences. Applying these concepts, we elaborate four exemplary archetypes of data-driven services that differ in respect to the kind of customer-supplier interactions along this data life cycle, bringing these options to different kind of customer value co-creation. Linking the mechanisms of value co-creation to design options of data-driven services, this paper has therefore notably implications for the research on servitization and smart product-service systems
Investigating the linkages between service types and supplier relationships in servitized environments
No full textManufacturers undergoing servitization resort to an increased number of suppliers to deliver services. Although managing upstream relationships is particularly critical in servitized contexts, theory development on this topic is still at an early stage. This study analyses the linkages between the types of services that servitized manufacturers outsource and the relationships they establish with their suppliers.
First, we present a framework that is based on a multidimensional description of buyer–supplier relationships and on a categorisation of services. Second, we present the empirical findings coming from multiple case studies and discuss the characteristics of buyer-supplier relationships for Product support, Customer support and Process related services (the three categories investigated) in the light of the presented framework.
The paper contributes to the servitization literature by showing that there is no one best way to shape buyer–supplier relationships in servitized environments. Instead, the type of service being outsourced is one of the key factors that influence the way upstream relationship should be crafted
La misurazione delle performance nella transizione da prodotto a servizio: risultati di una ricerca nazionale
No full text
Come sviluppare relazioni di successo nella filiera di fornitura di sistemi prodotto-servizio
No full textLinkages between servitization strategies and sourcing decisions: a preliminary study
No full textThis paper explores the linkages between servitization strategies and sourcing decisions. Building on previous research, we assume that the manufacturer’s servitization strategy and, as a result, the products and product-services that it should offer are influenced by two main drivers: the customer’s perception about the product’s complexity and the customer’s perception about the product’s criticality. In addition, we argue that the provision of product-services often requires manufacturers to take sourcing decisions. Hence, we propose a framework that links the typology of relationship that a manufacturer should establish with its providers with the aforesaid drivers. Finally, we discuss the practical applications of the framework by means of four case studies
Servitisation of SMEs through strategic alliances: The role of intellectual capital
No full textThis research sought to uncover the role played by intellectual capital (IC) in the interplay between strategic alliances of small- and medium-sized enterprises (SMEs) and servitisation strategies. An in-depth investigation of a single case represented by an SME consortium in the elevator industry served as the empirical context. Multiple sets of data were examined by integrating the analysis of documents with the analysis of data gathered through semi-structured interviews. We found that a strategic alliance among SMEs constitutes a form of relational capital and creates/improves other components of IC that support the formulation of the servitisation strategy and enable its implementation. The development of IC triggered by the formation of a strategic alliance appears to function as a driver of the servitisation strategy and to influence the innovation process. The value of this research lies in the analysis of IC in a new context-the servitisation of SMEs through strategic alliances-that focusses on interrelations among multiple forms of capital
Augmented reality for industrial services provision: the factors influencing a successful adoption in manufacturing companies
No full textPurpose: This paper presents a model aiming to identify the factors influencing the adoption of augmented reality (AR) for industrial services. Design/methodology/approach: The study combines a literature analysis with an empirical study conducted exploring how five large industrial companies are introducing AR for supporting the provision of technical assistance and industrial services to their installed base. Findings: The authors identify four categories (task, workforce, context and technology) that combine 18 factors that manufacturing companies should consider when introducing AR technology to support industrial services. Originality/value: This paper systematises the fragmented literature on technology adoption and in particular those works related to the factors affecting the adoption of AR in industrial services. Based on literature and empirical evidence, the authors propose a novel framework that can help companies in the selection of AR solution based on their specific applications and situations. This study therefore contributes also to the existing literature on the adoption of I4.0 and digital technologies in industrial services
Digital servitization strategies and business model innovation: The role of knowledge-intensive business services
Full text linkSeveral studies on digital servitization strategies highlight that their implementation is closely associated with some form of business model innovation. In order to engage in these innovation projects, firms need to expand their internal knowledge and skills while leveraging external organizations that support them in their servitization journey. To date, little is known about the intra-organizational factors accounting for the activation of new relationships with such knowledge-intensive service providers. This paper adopts a configurational approach for investigating the role of knowledge-intensive relationships in digital servitization strategies. Findings are founded on a multi-method investigation based on a structured survey and semi-structured interviews to Italian B2B manufacturers. The study contributes to the digital servitization literature showing the conditions that lead firms to develop relationships with different types of external providers of knowledge-intensive services, highlighting the role of firm's size, digital readiness, internal commitment, and specific hiring programs in digital servitization paths
- …
