26 research outputs found
Unlocking the Power of Touch: Exploring Sensory Marketing Strategies
No full textA Master of Business Administration (MBA) thesis by Rooth Shaji entitled, “Unlocking the Power of Touch: Exploring Sensory Marketing Strategies”, submitted in November 2024. Thesis advisor is Dr. Aaron Gazley. Soft copy is available (Thesis, Approval Signatures, Completion Certificate, and AUS Archives Consent Form).In recent years, sensory marketing has witnessed dynamic growth, as companies increasingly recognize the power of appealing to consumers through multiple senses. Leveraging sensory cues has become integral to engaging customers and shaping their emotions, particularly in large-scale retail environments like malls. However, while visual and auditory stimuli have been extensively explored, the role of touch remains underexplored yet crucial, especially in online product evaluation where tactile experiences are absent. This paper seeks to address this gap by investigating the impact of tactile sensory involvement on brand perception. Through surveys, the study aims to explain how the quantity, perceived intensity, and frequency of tactile engagement influence consumers' perceptions of brands. By unlocking the potential of touch in sensory marketing strategies, this research attempts to provide valuable insights for businesses seeking to enhance consumer engagement and brand loyalty.School of Business AdministrationDepartment of Management, Strategy and EntrepreneurshipMaster of Business Administration (MBA
Two-fluid Physical Modeling of Superconducting Resonators in the ARTEMIS Framework
No full textInput files, data files and scripts to replicate results in "Two-fluid Physical Modeling of Superconducting Resonators in the ARTEMIS Framework" (Jambunathan et el.)
Please direct any questions to the corresponding author, Revathi Jambunathan (rjambunathan [at] lbl.gov)
Artemis simulations were run using the development branch of artemis https://github.com/ECP-WarpX/artemis
Some simulations in this paper were performed with different commit hashes of artemis and amrex, however, the input files should still work with the most recent development branch of artemis.
In the attached tar file, the input files, data, and scripts used to analyse simulation results shown in Figures 1, 2, 3, 4, and 6 of the paper are provided. To run the simulations on perlmutter GPUs, the code is compiled with USE_GPU=TRUE and USE_LLG=FALS
Disruptive Technology: Do Robots Want Your Job?
No full textKeynote talk with Martin Ford, author of Rise of the Robots. Part of the “Deep Humanities,” One-Day Symposium: FrankenSTEM? Technology Ethics in Silicon Valley, organized by Dr. Revathi Krishnaswamy & Dr. Katherine D. Harris, Department of English and Comparative Literature, San Jose State University.
May 1, 2018, 7pm, The Tech Museum of Innovation, San Jose.https://scholarworks.sjsu.edu/frankenstein200_flyers/1003/thumbnail.jp
Urban Asymmetries Ciudad Juarez, Mexico: Designing A Transferium ...... A point of Exchange
No full textThe MSc. graduation project dealt with understanding the implications of Neo liberal policies on the city of Juarez which lies on the US - Mexico border. In 2009 Ciudad Juarez was rated as “the most violent zone in the world outside of declared war zones” due to high crime rates, femisides, homicides, corruption, drug trafficking and multiple other problems. The city is also presently facing massive exodus and the abandoning of large portions of its housing stock due to the increase in violence and a prevailing low intensity war between the state and the drug cartels. The reasons for this asymmetrical development are multiple and point towards a complex mesh of forces that transgress the scope of the built environment. They encompass entangled dimensions of political economy and socio-economic developments, which eventually affect the built environment. With this background a six month intense research was carried out and a counter proposal group strategy was proposed on a prototype site Riberas Del bravo and eventually an Urban & architectural intervention was designed. Thus as part of my graduation project I designed a collective transport system comprising of three design elements the Transferium hub, the bus stops and the routes on the prototype site. The core design idea dealt with developing a time based concept, that allowed hybridization of the programme and hence catered to both peak and anti-peak hour differently. Firstly a strong east west axis was developed to regulate and accentuate the flow of people along the canal & public promenade proposed as part of the group strategy. These east west axis were flanged by three pavilions serving the Transferium and Community center on the two edges and a multipurpose market space at the center. The central multipurpose market space manifested itself further as Hawking zone courtyard, Mobile Market courtyard and Permanent Market. During the peak hour the Transferium expanded into the central multipurpose space and during the anti-peak hour the community market/activities expanded into the multipurpose space. Thus depending on the flow of vehicles the central multipurpose space grew or condensed in size catering to different activities.Urban AsymmetriesDelft School of DesignArchitectur
Bacteriophage mediated toxin gene regulation in Clostridium difficle
No full textEmbargo status: Restricted to TTU community only. To view, login with your eRaider (top right). Others may request the author grant access exception by clicking on the PDF link to the left
Incorporating current research, wikis, and discussion lists in a mathematics capstone course
No full textThis article shows how current mathematical research and innovative internet technologies such as wikis and email discussion lists can enliven a senior seminar or capstone course. We give example of assignments as well as examples of how new technologies can enhance a course. This paper grew out of the author\u27s experience of teaching a senior seminar for many years at Kean University
Effectiveness of Teacher Training in Using Latest Technologies
No full textIn this chapter, the author would elaborately discuss the workshop, which she conducted for teachers (who represented various Indian states) and trained them in using the hand-held devices for teaching language skills. Further, she would throw light on the responses given by the participants, which reflected the effectiveness of the program. </jats:p
Studies on Anti-lithogenic Potential Fenugreek Seeds
No full textThis Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page
Hijra’s Customs As Elucidated In A.Revathi’s The Truth About Me
No full text This article entitled “Hijra’s Customs As Elucidated In A.Revathi’s‘The Truth About Me’””attempts to highlight the habitual practises (customs) of the hijra community.
Hijra is a term, used to refer a person whose birth sex is male but later identified to be female (trans-women). They usually live in well-defined and organised communities led by a guru. The author, A.Revathi is a Bengaluru-based, trans-woman, writer and activist whose debut book was in Tamil, Unarvum Uruvamum (2004). Following this, Revathi decided to write her own experiences and published her second book, The Truth about Me: A Hijra Life Story (2010). This book is a courageous and touching autobiography of a hijra where the author records the customs of their hijra community, giving special attention to the post-nirvaanam customs strictly practised for 40 days after castration.  
Prose reading: The influence of text-reader factors
No full textThis study highlights the importance of text-reader factors in prose reading. The study was carried out to identify the text-reader factors involved in enhancing reading comprehension. A qualitative research methodology was employed involving individual in-depth interview sessions with six average ability Form Two students from a secondary school. The interviews were conducted to gauge their views on the influence of text-reader factors in text comprehension. The interview questions centered on the literature textbook currently used in school and also the short story Cheat by Allan Baillie included in the book. Thematic analysis was carried out on the data collected. The findings show that text-reader factors affect text comprehension. The factors include pictures, font, the author, glossary, text organization, cover of the book and the length of the literary prose forms. The reader factors are related to the students life background, interest, and motivation in reading. The study implies that these text-reader factors must be met to ensure improved reading comprehension ability among students
