13 research outputs found
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK WARALABA KEBAB TURKI BABA RAFI DI KOTA MATARAM
Get PDFAbstrakPenelitian ini berjudul “Pengaruh Bauran Pemasaran Terhadap Bisnis Waralaba Kebab Turki Baba Rafi di Kota Mataram. Tujuan penelitian ini adalah ingin mengetahui secara simultan dan parsial pengaruh bauran pemasaran terhadap keputusan pembelian konsumen pada produk waralaba Kebab Turki Baba Rafi di Kota Mataram serta mengetahui unsur manakah yang berpengaruh dominan terhadap keputusan pembelian konsumen pada bisnis Waralaba Kebab Turki Baba Rafi di Kota Mataram. Jenis Penelitian yang digunakan adalah penelitian Asosiatif atau Kausalitas, sedangkan jenis data dari penelitian ini adalah Data Kuantitatif dan Kualitatif dengan Sumber data Primer yang berasal dari 100 orang Responden dari Kebab Turki Baba Rafi dan Data Sekunder berasal dari dari situs Resmi Kebab Turki Baba Rafi. Dalam menentukan Sampel, peneliti menggunakan Accidental Sampling. Untuk mendapatkan hasil dari rumusan masalah, peneliti menggunakan beberapa teknik analisis data seperti Uji Asumsi Klasik, Uji Validitas dan Reliabilitas, Uji Hipotesis t-test dan Uji Hipotesis F-test dengan bantuan Program SPSS Ver.18. serta Uji Regresi Linier Berganda dan hasil yang diperoleh adalah sebesar 57,3%, variabel Keputusan Pembelian Konsumen dijelaskan oleh variabel Independen Produk, Promosi, Tempat dan Orang, Sisanya 42.7 % (100 % - 57.3%) dijelaskan oleh variabel lain di luar variabel yang digunakan. Sedangkan yang berpengaruh dominan terhadap Keputusan Pembelian Konsumen adalah Variabel Promosi (X4) dan Tempat (X3). Dan secara simultan Bauran pemasaran berpengaruh terhadap Keputusan Pembelian Konsumen </jats:p
PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINUM DALAM KEMASAN BOTOL MEREK NARMADA (STUDI KASUS : PADA MASYARAKAT LINGKUNGAN KEBUN SARI MATARAM)
Get PDFThis study aims to examine the influence of positioning strategy variables consisting of Product Attributes, Product Benefits, Product Users, Product Competitors, and Product Benefits. Objects in this Research is Environmental Society Kebon Sari Ampenan Mataram City. The population of this research is all society environment Kebon Sari Mataram which consume drinking water in packing either gallon or bottle even glass. The sample in this study amounted to 30 people. Sampling using Nonprobability Sampling is by Purposive Sampling. The instrument of data collection using questionnaires with Likert scale which each have been tested and has fulfilled the validity and reliability requirements. Data analysis using multiple linear regression. The result of multiple linear regression analysis showed that product attribute had positive effect on purchasing decision with regression coefficient value from product attribute (X1) was 0,038 (positive value) with significance equal to 0,844 (<0,05). Benefit positive effect on purchasing decision with the value of regression coefficient from Benefit (X2) is 0,192 (positive value) with significance equal to 0,487. Users positively influence purchasing decision with value of regression coefficient of quality variable (X3) is 0,449 (positive value) with significance equal to 0,090. Competitor positively influence to purchase decision with value of regression coefficient from competitor (X4) is 0,048 (positive value) with significance equal to 0,073 (<0,05). The price of the product has a positive effect on the purchase decision with the coefficient value of 0.358 with the significance level of 0.073 (<0.05). From these results can be known that the biggest variables affect the purchase decision is the User.</jats:p
Pengaruh Fitur Shopee Paylater terhadap Perilaku Konsumtif Mahasiswa Universitas Mataram
Get PDFThis study entitled The Effect of the Shopee Paylater Feature on the Consumptive Behavior of Students in Mataram University. The aim is to find out the pattern of using the Shopee Paylater feature, to find out the consumption level of students, both full-time students and those who have side jobs, as well as to determine the effect of using the Shopee Paylater feature on the consumptive behavior of students in the city of Mataram. The theoretical foundations that are considered relevant to this research include; e-commerce, marketplace consumer to consumer (C2C), fintech (financial technology), ShopeePayLater, consumer behavior, and consumptive behavior. This research is a quantitative research using correlational research methods. The population in this study are young mothers who live in the city of Mataram with random sampling where the limitations are those aged 18 to 23 years and are accustomed to using the Shopee application, using the Taro Yamane formula with a precision of 10% and a confidence level of 90 % then obtained a sample of 90 respondents. The sampling technique in this study is a quota sampling technique, while the data collection technique is carried out using questionnaires and literature study. The data analysis technique used single table analysis, cross table analysis, and correlation test using the Spearman Rho formula through the SPSS 26 application. The results of the hypothesis test showed Ha was rejected and H0 was accepted, meaning that there was no relationship between the effect of using the ShopeePayLater feature on student consumptive behavior and the level of influence. by 2.3%. Based on research data, the majority of respondents have recently used the ShopeePayLater feature and have low usage intensity. In addition, the monthly money owned by the majority of respondents is in the range of 1000000-1500.000. Then the majority of income generated by parents < 5,000,000 and 3,000,000-6,000,000. After all, the majority of respondents in this study used the ShopeePayLater feature to get shipping discounts and special promo
Pendampingan Kemandirian Berwirausaha Produk Frozenfood Melalui Pemberdayaan Anak-Anak Panti Asuhan Al Hidayah Tanjung Karang
No full textKegiatan Pengabdian yang berjudul Pendampingan Kemandirian Berwirausaha Produk Frozenfood Melalui Pemberdayaan Anak-Anak Panti Asuhan Al Hidayah Tanjung Karang kami lakukan pada tanggal 5 Desember 2024. Tujuan dari Kegiatan ini adalah Membentuk Jiwa mandiri untuk berwirauasaha terutama bagi anak anak Panti Asuhan Al hidayah. Metode yang dilakukan untuk kegiatan ini adalah Penyuluhan dan cara membuat makanan olahan frozenfood yang layak jual. Kegiatan ini melibatkan sebanyak kurang lebih 50 Orang anak anak Panti Asuhan yang dimulai dari jam 8 Pagi sampai dengan jam 5 Sore WITA. Semua alat dan Bahan disipakan oleh kami selaku Tim Pengabdian sehingga kegiatan ini dapat berjalan dengan baik. Dan hasil yang diperoleh adalah anak anak panti asuhan dapat dengan baik mengikuti arahan dari Tim dan mudah mencerna semua kegiatan yang diberikan
Penerapan Augmented Reality pada Wuling Motors Menggunakan Mobile Sebagai Pendukung Promosi Penjualan
Get PDFThe software development methodology used in this research is sourced from Luther and has been modified by Sutopo. The multimedia development methodology consists of six stages, namely concept, design, material collection, assembly, testing, and distribution. These six stages do not have to be sequential in practice, they can switch positions. The results or outputs achieved are the production of an application that can be run on electronic media such as mobile or Smartphone. . For employees or sellers, it can make it easier to promote the latest product results on Wuling Motor
Pelabelan Produk dan Merek Dagang untuk Promosi Penjualan pada Warung Armina Karang Pule
Get PDFThe development of home-based businesses in Indonesia is very fast, especially in areas such as the island of Lombok. Most of the people depend on the economy from the results of selling, ranging from selling clothes, toys and household furniture, but in the city of Mataram itself, it is already crowded with home-based food businesses whose activists are housewives who want to increase pocket money or monthly money and look for busy activities. Later it is expected to be able to bring in income which is considered capable of increasing household economic income. The business that is currently booming is the Geprek chicken business which can be easily found along the streets of Mataram City. Geprek chicken business itself is a business that is classified as very easy to do because its composition only consists of chicken coated with crispy flour, added with rice and cucumber vegetables and geprek chili sauce. It is very popular with the public because 1 package of geprek chicken is only valued at Rp. 10,000, - and that includes Ice Tea. Meanwhile, the partner in this service is Warung Armina. Warung Armina is a geprek chicken stall located in the Karang Pule neighborhood of Mataram City. Warung Armina not only sells geprek chicken but also nasi padang, kebuli rice and mixed rice, so this is what sets it apart from other geprek chicken stalls. In the development of its business, Warung Armina is only run by a husband and wife who rely on neighbors and motorcyclists who pass in front of the house so that this becomes an attraction for our team to do service to the Armina stall until we get the right model for labeling and packaging. The activities were carried out by observing, interviewing and having direct dialogue with the shop owners about the wishes and obstacles they faced. With a comfortable dialogue, the expected final result is the right label and promotion for armina stalls up to the registration of Armina stalls at Grabfood Merchant and Gofood Merchant
Rancang Bangun Sistem Penyiraman Otomatis Berbasis Internet of Things Pada Tanaman Hias Sirih Gading
Get PDFKemajuan teknologi dari waktu ke waktu telah berkembang dengan pesat sehingga dapat memberikan banyak kemudahan bagi manusia untuk melakukan pekerjaan sehari-hari seperti melakukan perawatan pada tanaman hias yang berada di dalam rumah. Salah satu contoh tanaman hias yang ada dirumah yaitu tanaman sirih gading. Untuk merawat tanaman diperlukan air untuk melakukan penyiraman. Penyiraman yang teratur merupakan rutinitas penting di lakukan untuk menjaga tanaman terus tumbuh dan berkembang. Pekerjaan yang dilakukan secara rutin dan terjadwal dapat dilakukan dengan memanfaatkan teknologi sensor dan internet of things (IoT) untuk melakukan kontrol dan pemantauan. Teknologi tersebut dapat digunakan untuk membangun sistem yang berfungsi untuk melakukan perawatan dan penyiraman pada tanaman hias sirih gading. IoT merupakan sebuah sistem yang memungkinkan setiap device dapat berkomunikasi, melakukan kontrol dan pemantauan melalui jaringan internet. Hasil yang dicapai setelah penelitian ini dilakukan yaitu dihasilkan sebuah sistem penyiraman otomatis berbasis internet of things dengan menggunakan NodeMCU yang terintegrasi dengan Telegram untuk melakukan perawatan dan penyiraman pada tanaman hias sirih gading. Hasil dari penelitian ini yaitu suhu lingkungan pada tanaman berada pada rentang 24oC–29oC dan rata-rata error pengukuran suhu menggunakan sensor DHT11 yaitu sebesar 2,07%. Pengukuran kelembaban tanah pada tanaman hias sirih gading berada pada rentang 47%-65%
Analisis Faktor-Faktor yang Mempengaruhi Tingkat Pengangguran Terbuka Provinsi NTB Tahun 2020-2022
Get PDFThis study aims to determine the factors that influence the open unemployment rate in Mataram city at 2020 - 2022. The research method used in this study is a type of quantitative method. The panel data used in this study were processed using Microsoft Excel and Stata 14. This study used panel data regression analysis with a random-effect model. The results of the study show that the labor force and education level have a significant effect on the open unemployment rate in districts/cities in the Province of NTB 2020 - 2022. On the other hand, the minimum wage and economic growth show insignificant results. Minimum wages, labor force, and economic growth have a negative effect on the unemployment rate in Mataram City in 2020 - 2022, while the level of education has a positive effect. Simultaneously the minimum wage, labor force, economic growth, and education level also have a significant effect on the open unemployment rate in Mataram City in 2020 - 202
Analisis Strategi Promosi dalam Upaya Meningkatkan Kunjungan Wisatawan di Kawasan Wisata Pusuk Sembalun Kabupaten Lombok Utara
Get PDFPusuk Sembalun Tourism Park is a natural tourist area that offers a unique view of the slopes of Mount Rinjani, Lombok. The view is dominated by hills, mountains, expanses of rice fields, and traditional houses that have very high historical value. Pusuk Sembalun Tourism Park is located at the foot of Mount Rinjani. The address for the Pusuk Sembalun Tourism Park is on Jl. Jl. Wisata Gunung Rinjani, Sembalun District, East Lombok Regency, West Nusa Tenggara Province (NTB). This study uses the concept of a promotional mix in the form of advertising, personal selling and sales marketing. This study uses a descriptive method using qualitative data. The methods used in collecting data are interviews, observations or coming directly to tourist attractions, and SWOT analysis. The results showed that the form of promotion strategy implemented by Umbul Square Tourism, namely advertising using various TV stations, billboards, and various social media (Instagram, Facebook, YouTube and websites), needs to be implemented in the procurement of waste management according to the category, minimizing use of non-environmentally friendly vehicles. The promotion strategy plays an important role in increasing the number of tourists, the promotional activities carried out by the destination manager are good and need to be improved again so that they are more famous, and tourists want to return to Pusuk Sembalun Touris
Prediksi Produktivitas Padi Berdasarkan Luas Panen dan Produksi padi Menggunakan Metode Regresi Linear Berganda
Get PDFFluktuasi produktivitas padi di Nusa Tenggara Barat selama tahun 2019 hingga 2023 terjadi meskipun luas panen relatif konsisten, yang menimbulkan kesulitan dalam perencanaan produksi dan ketahanan pangan di wilayah tersebut. Untuk menghadapi keadaan ini, sebuah model prediktif dikembangkan yang bertujuan untuk mengidentifikasi pengaruh simultan dari luas panen dan volume produksi terhadap produktivitas padi. Proses pemodelan dilakukan dengan menggunakan pendekatan regresi linear berganda berdasarkan data sekunder tahunan yang mencakup variabel luas panen, produksi, dan produktivitas. Hasil dari analisis menunjukkan bahwa kedua variabel independen, yaitu luas panen dan volume produksi, memiliki pengaruh yang signifikan terhadap produktivitas padi. Model yang dirancang ini menunjukkan tingkat akurasi yang baik, yang terlihat dari nilai koefisien determinasi yang tinggi. Temuan ini menunjukkan bahwa regresi linear berganda dapat berfungsi sebagai alat analitis awal dalam merumuskan kebijakan pertanian yang berbasis pada data. Peluang untuk pengembangan lebih lanjut sangat terbuka dengan penambahan variabel lain untuk meningkatkan ketepatan prediksi di masa yang akan datang
