1,721,135 research outputs found

    A multiple criteria analysis model for the localisation of linear infrastructures

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    The paper presents a multiple criteria analysis model to support the planning phase in designing linear infrastructures like roads, pipelines, power lines and railroads. The model outlines the decisional problem with a network and solves it using multiple criteria combinatorial optimisation. The model has been applied to a case study in Northern Italy. The model seems to demonstrate good potentiality, improving the phase of alternatives designing as it allows contemporaneous management of a large number of alternatives without the need of identifying them beforehand, as in the classic multiple attribute approach. Furthermore, the model can easily provide simulations and sensitivity analysis. However, it presents some limits as high data needs and a simplified approach for qualitative parameters and distributive aspects evaluation

    Cooperative practices through storytelling: actors, relations, strategies.

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    The substantial changes currently affecting competition and value creation processes have led to a significant reassessment of the role of the brand (Collesei et al., 2001). Namely, from a “lovemark” (Roberts, 2005), understood as “something that is loved” in that it is the expression of precise inspirational values, the brand has evolved into a “wikibrand” (Moffit and Dover, 2012), i.e. “something in which one participates”, an incontrovertible sign of interaction/integration with the consumer, able to bring benefits in terms of distinctiveness, profitability, and the ability to develop innovation and generate memorable experiences (Pencarelli and Gregori, 2009)
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