1,721,109 research outputs found
How does brand-related usergenerated content differ across social media? Evidence Reloaded
Full text linkIn light of the relevant changes in the social media environment in recent years, this paper extends the theoretical framework of user-generated content (UGC) dimensions and updates evidence on how brand-related UGC characteristics vary across social media. Using content analysis and statistical analysis of frequencies, we compare how different social media (Facebook, Twitter, and YouTube) shape twelve important UGC dimensions. Our findings suggest that, by flattening the differences on visual and richer content, the recent trends have made Facebook and Twitter more similar to YouTube on certain brand-related UGC dimensions (e.g., self-presentation, brand centrality, brand recommendation). Moreover, by amplifying the differences related to the real-time and ubiquitous sharing of increasingly richer content, the recent trends have favored the emergence of other brand-related UGC characteristics (e.g., location sharing, sharing while purchasing/using the brand, brand connection with personal experience, response to advertising campaign) more prominently on Facebook and Twitter than on YouTube
Understanding antecedents and consequences of Environmental Product Declarations implementation within a product strategy
No full textThis paper offers a first attempt to investigate the antecedents and outcomes of environmental communication at the product level, focusing on Environmental Product Declarations (EPDs). Through interviews and focus groups involving EPD experts from the lighting, construction products, and food & beverage sectors, we address critical research inquiries. Our investigation aims to uncover internal and external drivers motivating EPD implementation, delineate the target audience of EPDs, and help elucidate EPD’s role within product strategies. Employing stakeholder theory and the relational view, our research highlights the significant influence of key stakeholders, as well as the relational mechanisms facilitated by multinational companies, in shaping manufacturer adoption of EPDs. Despite the increasing utilization of EPDs, challenges persist, including the high costs associated with conducting requisite Life Cycle Assessment (LCA) studies and EPD registration. Additionally, a lack of knowledge of EPDs among users as well as a lack of LCA experts were considered a hindrance to EPDs’ development. Addressing these challenges through awareness initiatives is pivotal for augmenting the efficacy of EPD programs
The influence of NGO-corporate relationship on environmental sustainability disclosure. A Multi-theoretical perspective
No full textMost NGO-corporate relationships have been founded on conflict. However, this pattern has started to change with the emergence of collaborations. Academic inquiry into how NGOs influence corporate policies related to sustainable development is a novel field of investigation. Five propositions have been derived by investigating the relationships between Greenpeace and 24 firms operating in the fashion industry through a qualitative empirical longitudinal analysis. Findings suggest that company behaviour toward environmental disclosure and the odds of greenwashing practices is nontrivially affected by type of relationship with NGOs. Thus, this research helps NGOs better choose which relationships to undertake with firms and vice-versa
Carer nei pazienti reumatologici: implicazioni psicologiche del lavoro di cura
No full textIl seguente lavoro si propone di valutare la sintomatologia somato-psichica dello stress, stimare il tempo che i carer hanno a disposizione per sé e l’entità dell’impegno sostenuto nel lavoro di cura. Altro obiettivo, inoltre, è stato quello di valutare la consistenza del sostegno emotivo sia sul piano pratico sia in termini di supporto morale, su cui il carer può fare affi damento in relazione allo svolgimento del proprio ruolo e alle richieste. Sono stati esaminati 26 carer tramite l’uso di due questionari: “Valutazione dello Stress e dell’Impegno Emotivo” (VSI) e “Mappa del Sostegno Emotivo” (MSE). I risultati forniscono un quadro chiaro e dettagliato dell’articolazione del lavoro di cura. Inoltre al VSI e al MSE alcuni dati sono in disaccordo con la letteratura sui carer: metà dei soggetti dichiara di essere soddisfatto del tempo a disposizione per sé e di svolgere una regolare attività lavorativa; non emerge inoltre una presenza clinicamente rilevante di disturbi somatici e psichici attribuibili allo stress.Tuttavia la ricerca conferma i bisogni dei carer rappresentati in ordine di frequenza da sostegno economico, supporto psicologico e formazione. Appare quindi rispondente alle loro richieste la costituzione di gruppi di sostegno e di formazione
Product Customization and Returns: The Moderating Role of National Culture
No full textProduct customization enables consumers to tailor products to their individual preferences. One benefit of customization is its lower volume of returns. By customizing, consumers learn about their product preferences and develop a sense of attachment to the products they help "create." As a result, they are less likely to return the purchased items. The effect of product customization on returns may depend on cultural traits of consumers, such as the extent to which they would avoid uncertainty or the degree to which they would feel "subordinate" to authority. Hence, this article studies how national culture moderates the negative relationship between customization and returns. Our investigation analyzes a unique dataset from a leading global luxury brand manufacturer that offers both standard and customized versions of a product across more than 20 countries. We find that the disparity in return rates between standard (higher rate) and customized products (lower rate) depends on the cultural dimensions originally introduced by Hofstede. This gap widens with masculinity and uncertainty avoidance but narrows with power distance and individualism. Therefore, multinational firms should weigh these aspects of national cultures when designing both customization and return policies
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