1,721,076 research outputs found
Analyzing reputation in a cross-national setting
No full textReport from the analysis of Italian data of the pan-European research RQ Europ
Serigrafica Tosi
No full textSerigrafica Tosi is a small family-owned producer of screens for silk-screen printing for the ceramics industry. In the late 1990’s, Serigrafica Tosi introduced an innovation which combined increased efficiency and flexibility in the production process with substantial benefits for the end user. The case portrays Mr. Tosi as he ponders over major issues related to the exploitation of the new technology. Should he retain exclusive rights or grant the license to some competitors, as his clients are pressing him to do? Should he expand his own sales force or grant distribution rights to a large wholesaler? Should he invest in further refinement of his proprietary technology or invest into other rising technologies that could possibly undermine his current source of competitive advantages? The case can be used to discuss issues in entrepreneurship, management of technology and innovation, and profiting from technological innovation
Strategie aziendali e design. La co-evoluzione dei processi di design e dei percorsi strategici fra innovazione, identità e immagine
No full textNo abstract availabl
Bang & Olufsen. Break Point '93
No full textBang & Olufsen is a Danish producer of high-end audio visual equipment. The case illustrates a turnaround combining aggressive cuts with fundamental changes in corporate culture and a bold renewal of product lines. The case can be used to encourage students to reflect on what it means to manage an organization that produces highly expressive goods and what fundamental tensions it faces. The case can also be used to introduce the concept of organizational identity and discuss its relevance for design processes and strategic change. The story of Bang & Olufsen illustrates how building a strong brand requires a coordinated collective effort. In this respect, the case can be used to highlight how managing a brand requires developing and disseminating a clear and effective brand identity
Meaning and function of organizational culture
No full textTheories of organizational culture explain patterns of behavior within organizations in terms of relatively shared mental structures that influence how people make sense of their workplace reality and of the symbols and symbolic practices that maintain and reproduce these understandings. In 1983, Laura Smircich drew connections between different research themes on organizational culture and different concepts of culture rooted in anthropological research. In this entry, I combine Smircich analysis with insights from later work to outline a socio-anthropological theory of what organizational culture is and how it affects organizational behavior. Understanding cultural processes in organization is important to correctly interpret organizational phenomena and anticipate collective responses to managerial action
Electrolux Zanussi. The development of the OZ refrigerator
No full textThe Oz Zanussi refrigerator represents one of the first examples of a rising trend in product design in mid-Nineties, as it marked a change towards “post-natural” design, when artificial features (square shapes, white or metal colors) gave way to more natural ones (soft and rounded shapes, pastel colors and satin surfaces). Its development followed an atypical path with respect to normal products. The presentation of the first prototypes gained worldwide attention and considerable recognition for the product and the company from the press and all the actors in the industry. When the product was finally launched on the market, however, its sales lagged behind projections. The case traces the development of the Oz refrigerator at the Zanussi Industrial Design Center (Electrolux group), from the initial idea to its commercialization, and can be used to discuss interrelations between design management and brand policies in new product development
La gestione strategica dell'identità dell'impresa
No full textAnalisi e discussione delle relazioni tra identità, immagine, cultura e strategia aziendale, sulla base dei risultati di uno studio empirico longitudinal
Governare l’instabilità. L’esercizio della leadership attraverso il dialogo, la metafora e il paradosso nelle organizzazioni debolmente connesse
No full textNo abstract availabl
Managing External Contributions to The Innovation Process in Entrepreneurial Ventures: A Knowledge-based Perspective
No full textEntrepreneurial innovation requires the integration of skills and knowledge from multiple sources internal and external to the firm. Effective management of the network of external contributors requires the identification and selection of sources of knowledge and competencies required by the process, the integration of this knowledge along the process and the retention of the value of the generated knowledge. Preliminary findings from a longitudinal study of product innovation in six entrepreneurial ventures suggest that the likelihood of successful management of the knowledge flows in entrepreneurial ventures is increased by a solid base of related knowledge, by the existence of boundary-spanning roles, by a deep personal involvement in all the activities where knowledge is produced, by physical proximity with the partners, and by a careful design of the incentive system that links all the contributors to the learning process. The conceptual framework that is emerging from our study may represent a first step towards a learning-based theory of the entrepreneurial process that focuses on the underlying process of acquisition, production and retention of knowledge
Going public and the enrichment of a supportive network: Some evidence from Italian initial public offerings
No full textPast research on initial public offerings suggests that the reputation of a company positively affects the success of the offering. Success is usually measured in financial terms as if the essence of the operation lied only in the short-term inflow of money. In this paper, we investigate important albeit often neglected implications of going public by combining evidence from a series of preliminary case studies taken from the results of a survey of 57 Italian initial public offerings. Evidence from our research suggests that, besides providing an important inflow of capital, going public may actually improve the reputational and social capital of a company, by increasing its visibility, prestige and perceived trustworthiness. Therefore, going public may be an important way to support entrepreneurial activity, as it may expand and reinforce the network of relationships that offer access to external resources, complementary skills and investment opportunities
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