55 research outputs found
The enablers of the Indian Performing Arts: Government, media, the Indian High Commission, donors and event managers
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The Price and Promotion Sensitivity of Supermarket Consumers: A Meta-Analysis of Models of Brand Choice
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A model of consumer price inertia
No full textPrice inertia is defined as the tendency on the part of price-sensitive consumers to restrict their purchases brands within an acceptable range. A model that utilizes this construct to predict brand choice with different measures of the acceptable price range is tested against a common implementation of the reference price construct. It is shown that the fit of the model of price inertia matches or improves that of reference price models for three product categories, and is more consistent with behavioral research about consumer search and memory for brand price information. Managerial implications for the measurement of effectiveness of price promotions, and market segmentation, and implications for behavioral and modeling research on price sensitivity, consideration sets and market structure analysis are discussed
The Impact of Data Cleaning Procedures on the Generalizability of Scanner Panel Research
No full textContextual effects of product line pricing
No full textTwo important considerations in designing a product line are depth of the line, as represented by the lowest and highest price end-points, and naming of the members of the line (whether the same brand name is shared by all members of the line). It is hypothesized that product line members will benefit in terms of both quality perceptions and choice shares in the presence of a very high-priced member; the reverse will be true in the presence of a very low-priced member. In a 10x23 factorial experiment, price end-points and product-line membership were manipulated between subjects, and product knowledge, brand familiarity and price position were manipulated within subjects. The dependent variables were brand choice and quality perceptions. The main hypotheses were supported, but primarily in low product knowledge and low brand familiarity conditions. The implications of the findings for the design and promotion of product lines are discussed
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