1,720,976 research outputs found
The Influence of Advertorial about CSR on the Construction of Brand Image An Advertorial Study of "Lifebuoy Berbagi Sehat" in Kompas Daily
No full textThis research aims to examine the influence of the advertorial credibility level toward public perception on advertorial. The advertorial selected for this research is Lifebuoy’s corporate social responsibility program. The study seeks to assess the influence of public perception on the CSR in Lifebuoy brand image and to identify the different perception between Lifebuoy users and non-users on its CSR and brand image. The study uses a positivist paradigm with explanative approach. Data were obtained through survey using questionnaires. The population of this research were students of the extension program of the Faculty of Social and Political Science, Universitas Indonesia. Sixty samples were elected through random sampling method. It can be concluded that the advertorial credibility rate has a significant influence on the public perception of CSR, while CSR also brings a significant influence on the Lifebuoy brand image. However, there is no significant difference between perception of the Lifebuoy users and non-users concerning CSR and brand image
The Role of Instagram in Raising the Awareness to End Violence against Women in Academia
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Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Childfree Men: The Reasons Behind the Decision
Full text linkChildfree is a phenomenon that has been popular since the 1970s and is becoming more common in a number of nations, including Asia. Childfree has recently gained popularity among Indonesians. As a patriarchal culture, the majority of Indonesians subscribe to pro-natalism, making childfree a taboo subject to discuss or even make a choice. Surprisingly, when stated by women, the decision to be childless is highly condemned by society. Meanwhile, when males express their intention to be childless, society tends to laud individuals involved. As a result, the researcher hopes to learn more about the factors that influence men's decisions to be childless in Indonesia through this research. As a data collection strategy, this study used an exploratory qualitative approach, employing interpretive phenomenology methodologies, and conducting interviews with four individuals. The findings revealed being childfree was selected based on both internal and environmental influences. The experiences of participants in choosing childfree marriage can then be viewed via symbolic interactionism theory by Herbert Blumer
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Inovasi Strategi Konten di Good News From Indonesia
Full text linkGood News From Indonesia (GNFI) didirikan atas dasar temuan survei yang dilakukan Akhyari Hananto pada tahun 2008, 83% generasi muda Indonesia merasa pesimis terhadap masa depan Indonesia. Salah satu alasannya adalah banyaknya pemberitaan negatif tentang Indonesia di media massa. Tujuan penelitian ini adalah untuk mengetahui strategi inovasi GNFI dalam mengembangkan konten media digital. Penelitian ini menggunakan paradigma post-positivisme, penelitian deskriptif kualitatif, dan metode studi kasus. Data diperoleh melalui wawancara mendalam terhadap Pemimpin Redaksi, Koordinator Tim Media Sosial, Koordinator Tim Kreatif dan Koordinator Tim IT pada Oktober 2022. Konsep dalam penelitian ini menggunakan Core Strategy dari Halvorson & Rach, 2012, yang terdiri dari komponen substance, structure, governance workflow, dan governance. Berdasarkan temuan penelitian, GNFI menjalankan core strategy tersebut secara dinamis. Inovasi yang dilakukan dalam substansi pembuatan konten didasarkan pada visi dan misinya “Restoring Optimism, Rebuilding Confidence”, yang mengusung pesan utama “Makin Tahu Indonesia”. Pemimpin Redaksi memberikan arahan dan persetujuan secara umum. Setiap divisi menjalankan tugas dan kewajibannya, dengan tetap saling berkoordinasi. Inovasi GNFI dalam penyusunan strategi pembuatan konten didorong oleh tren saluran media digital dan perilaku masyarakat. Ke depan, GNFI dapat mengembangkan konten yang tidak hanya berupa berita positif, dapat juga mengupas permasalahan dan memberikan alternatif solusi
The relations of Self-esteem and Body Image Under the Exposure of Instagram
Full text linkThis research is motivated by the ‘social media detox’ phenomenon, which is being carried out by many people to avoid the negative effect of social media. The high number of Instagram user, which is 80% of 150 billion active users in Indonesia can make people vulnerable to mental health problems as a result of the excessive use of social media Instagram. These problems are related to the perception of body image and the serious impact of self-esteem. The purpose of this research is to find out the impact of social media Instagram exposure on self-esteem levels through the perception of body image levels. This research used social comparison theory with the concepts of media exposure, body image, and self-esteem. The methodology of this research is quantitative with explanatory research. The respondents of this research were 400 respondents using non-probability purposive sampling technique by distributing online questionnaire. This research also used path analysis test to determine the indirect influence between the three variables. The result of this research shown that there is an indirect influence of social media Instagram exposure on self-esteem levels through the perception of body image levels. Also, there is a significant influence between social media Instagram exposure on the perception of body image levels by 7,6% and the perception of body image levels on self-esteem levels by 68,3%. However, between social media Instagram exposure and self-esteem levels do not have a significant effect. These results prove that the use of social media Instagram can influence the perception of their body image that also influence their self-esteem
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Strategi komunikasi komunitas manusaya dalam melaksanakan program sosial: Studi Kasus Program Sosial Titik Balik dan Kelas Pemenang
Full text linkAll things about the lack of humanity are proven by violence cases and negative stigma in the society. The research aims to find out and analyze communication strategy applied to Manusaya in the effort to #MemanusiakanManusia through their social proggrame. Concept in this research reffering to Planning and Management concept by Cutlip, Center, and Broom that has stages Defining PR Problems, Planning and Programming, Taking Action and Communicating, and Evaluating the Program. This qualitative descriptive research used study case method. Primary data obtained by researchers is through in-depth interviews with four persons who responsible to be a interviewees. The result of this research shows that the strategy and tactic that Manusaya used was already following the concept. The campaign used online media and collaborated with external communities in the development of the program. The evaluation is carried out through two stages routine evaluation and whole evaluation. The suggestion of this research is that communication by Manusaya could be more varied and ensure the information can be understood properly by stakeholders
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