1,721,040 research outputs found
M-politics: Credibility and effectiveness of mobile political communications
No full textNew communication technologies and, in particular, SMS ( Short Message Service ) — that
is, undersized text messages sent to a mobile phone by a computer or by another mobile device —
offer political parties and candidates an innovative tool for communicating with their actual and
prospective voters. The present study evaluates both credibility and its effects on the voting intention
of SMS political communication (ie mobile-politics , M-Politics ), by considering credibility as a
characteristic ascribed to SMS. The results indicate that although m-politics is considered a credible
tool, with regard to their effect on the voting intention, it does not modify the intention to vote but
rather reinforces the past voting behaviour of both Center-Right and Center-Left voters. Consequently,
they do not allow political parties and candidates to grasp opposing coalition voters and change their
voting intention, but only to enhance the loyalty of actual voters
Government and Local Communities in Participatory Processes Toward Sustainable Management of World Heritage Sites
No full textThe sustainable management of World Heritage Sites (WHS) has recently gained significant attention and the involvement of government and local communities in participatory processes is essential to ensure the preservation and protection of these sites for future generations. This chapter intends to investigate the participatory processes involving both public and private actors and aimed to the sustainable management of WHS by applying a place marketing approach – a set of persuasive activities, implemented by a strategic subject and aimed to induce internal and external customers to collaborate. The consideration of the strategic subjects, that represent the decision-making unit of the WHS, includes the distinctive role of public and private actors, and the conditions influencing a sustainable management of WHS. Then, the active forms of participation in the Italian WHS and, specifically, the negotiated planning – a technical form of implementation of local policies, based on an “agreed regulation” between public and/or private actors – are described. Negotiated planning has a number of benefits and limits for the achievement of territorial, social and economic development, and they include five different forms - territorial pacts, institutional program agreements, framework program agreements, area contracts, and program contracts
Le Esperienze Ipnotiche in Alcune Situazioni di Consumo: Risultati Preliminari nello Studio della Suggestionabilità
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