213 research outputs found
Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Motorway
No full textPrice transparency initiatives are typically undertaken by third parties to ensure that consumers can compare the prices of competing offers in markets where obtaining such information is costly. Such practices have recently become widespread, yet it is unclear whether the increased price competition due to lower search costs overcomes the potential for collusion between competitors due to lower price coordination costs. Motivated by this question, we investigate the effect of mandatory price posting (on large electronic signs) by competing gas stations on their pricing behavior in the Italian motorway. When prices are posted, the average price of gasoline decreases by 1 cent per liter, which represents about 20% of stations' margins. About half the price decrease can be attributed to the introduction of a sign posting a station's own price and those of its nearest neighbors, with the other half coming from the introduction of other signs posting the prices of other stations on the same road. Despite the price reduction, however, the introduction of signs seems to have little impact on price dispersion, suggesting that price uncertainty persists even after the policy is implemented. Analysis of customer transaction data confirms this finding, showing that less than 10% of consumers use the posted prices effectively
sj-pdf-1-mrj-10.1177_00222437221131562 - Supplemental material for From Free to Paid: Monetizing a Non-Advertising-Based App
No full textSupplemental material, sj-pdf-1-mrj-10.1177_00222437221131562 for From Free to Paid: Monetizing a
Non-Advertising-Based App by Jingcun Cao, Pradeep Chintagunta and Shibo Li in Journal of Marketing Research</p
Supplemental Material, jm.17.0292-File003 - Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
No full textSupplemental Material, jm.17.0292-File003 for Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types by Pranav Jindal, Ting Zhu, Pradeep Chintagunta and Sanjay Dhar in Journal of Marketing</p
Supplemental Material, jmr.15.0094-web-appendix - Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
No full textSupplemental Material, jmr.15.0094-web-appendix for Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising by Kyung M. Park, Pradeep K. Chintagunta, and Inho Suk in Journal of Marketing Research</p
The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?
No full textDecision-making by physicians on patients’ treatment has come under increased public scrutiny. In fact, there is a fair amount of debate on the effects of marketing actions of pharmaceutical firms toward physicians and their impact on physician prescription behavior. While some scholars find a strong and positive influence of marketing actions, some find only moderate effects, and others even find negative effects. Debate is also mounting on the role of other influencers (such as patient requests) in physician decision-making, both on prescriptions and sample-dispensing. The authors argue that one factor that may tip the balance in this debate is the role of drug characteristics, such as a drug’s effectiveness and a drug’s side effects. Using a unique data set, they show that marketing efforts – operationalized as detailing and symposium meetings of firms to physicians – and patient requests do affect physician decision-making differentially across brands. Moreover they find that the responsiveness of physicians’ decision-making to marketing efforts and patient requests depends upon the drug’s effectiveness and side effects. The paper presents clear guidelines for public policy and managerial practice and envisions that the study of the role of drug characteristics – such as effectiveness and side effects – may lead to valuable insights in this surging public debate.public policy;side effects;sampling;Physician decision-making;drug effectiveness;drug prescription;marketing efforts;patient requests;pharmaceuticals;sample-dispensing
Supplier switching and outsourcing
No full textWe examine supplier switching decisions using a unique database that tracks firms (credit unions) and their suppliers (data processing vendors); the data are in a panel, allowing us to track supplier switching decisions at a new level of detail. We focus on two sets of relationships. First, we estimate a model that relates supplier choices and switching to a variety of buyer- and supplier-specific characteristics. Second, we examine how> switching depends on the vendor relationships that credit unions choose: one is a partial form of outsourcing while the other is more complete. This allows us to estimate how supplier switching interacts with organizational form.Credit unions ; Contracting out
Pooling, Access, and Countervailing Power in Channel Governance
No full textFruit and vegetable marketing organization the Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is presented to account for these changes by analysing the interactions between pooling, access, and countervailing power. This model does not only explain the changes at the Greenery, but it contributes also to the design of efficient channel governance. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.channel governance, cooperatives, pooling, foreclosure, market power, incomplete contracts
The Labor Illusion: How Operational Transparency Increases Perceived Value
No full text Aubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggest that the longer people wait, the less satisfied they become; we demonstrate that because of what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting effort, people can actually prefer websites with longer waits to those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the impact of the labor illusion on service value perceptions, demonstrate that perceptions of service provider effort induce feelings of reciprocity that together mediate the link between operational transparency and increased valuation, and explore boundary conditions and alternative explanations. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. </jats:p
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