1,721,030 research outputs found
sj-pdf-1-mrj-10.1177_00222437221131562 - Supplemental material for From Free to Paid: Monetizing a Non-Advertising-Based App
No full textSupplemental material, sj-pdf-1-mrj-10.1177_00222437221131562 for From Free to Paid: Monetizing a
Non-Advertising-Based App by Jingcun Cao, Pradeep Chintagunta and Shibo Li in Journal of Marketing Research</p
Supplemental Material, jm.17.0292-File003 - Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types
No full textSupplemental Material, jm.17.0292-File003 for Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types by Pranav Jindal, Ting Zhu, Pradeep Chintagunta and Sanjay Dhar in Journal of Marketing</p
Supplier switching and outsourcing
Full text linkWe examine supplier switching decisions using a unique database that tracks firms (credit unions) and their suppliers (data processing vendors); the data are in a panel, allowing us to track supplier switching decisions at a new level of detail. We focus on two sets of relationships. First, we estimate a model that relates supplier choices and switching to a variety of buyer- and supplier-specific characteristics. Second, we examine how> switching depends on the vendor relationships that credit unions choose: one is a partial form of outsourcing while the other is more complete. This allows us to estimate how supplier switching interacts with organizational form.Credit unions ; Contracting out
Pooling, Access, and Countervailing Power in Channel Governance
Full text linkFruit and vegetable marketing organization the Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is presented to account for these changes by analysing the interactions between pooling, access, and countervailing power. This model does not only explain the changes at the Greenery, but it contributes also to the design of efficient channel governance. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.channel governance, cooperatives, pooling, foreclosure, market power, incomplete contracts
The Labor Illusion: How Operational Transparency Increases Perceived Value
No full text Aubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggest that the longer people wait, the less satisfied they become; we demonstrate that because of what we term the labor illusion, when websites engage in operational transparency by signaling that they are exerting effort, people can actually prefer websites with longer waits to those that return instantaneous results—even when those results are identical. In five experiments that simulate service experiences in the domains of online travel and online dating, we demonstrate the impact of the labor illusion on service value perceptions, demonstrate that perceptions of service provider effort induce feelings of reciprocity that together mediate the link between operational transparency and increased valuation, and explore boundary conditions and alternative explanations. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. </jats:p
Comparative advantages in estimating markups
Full text linkVergelijking van drie modellen voor het schatten van prijs-/kostenmarges in de industrie. De prijs-/ kostenmarge geeft een indicatie van de mate van concurrentie tussen bedrijven. Die is van belang voor consumenten, omdat zij te veel betalen als er te weinig concurrentie is. Complexere leveren niet zonder meer betere resultaten. In het algemeen kan gesteld worden dat de extra middelen die nodig zijn om de complexere modellen toe te passen niet opwegen tegen de eventuele verbetering van de uitkomsten. De uitzondering op deze regel is de situatie waarin bij voorbaat al relatief veel bekend is over de te onderzoeken sector. Met name in een dergelijke situatie is de kans groot dat het gebruik van meer middelen zich vertaalt in een grotere kwaliteit van de resultaten.
Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry
No full textDespite annual expenditures on public relations exceeding $19.42 billion, U.S. businesses lack practical guidance about the effectiveness of publicity in mass media. Here, we assemble a rich and novel data set to gauge the impact of news reports on consumer sign-ups with the U.S. Do Not Call (DNC) Registry. Using multiple identification strategies, we found robust evidence that news reports increased consumer registrations. Specifically, a 1% increase in the number of news reports increased DNC registrations by 0.018%. The impact increased with mention of the toll-free telephone number and URL, but decreased with the length of the headline and main text. Furthermore, we found evidence that reports affect behavior through persuasion as well as information--the impact on registration was higher for reports that mentioned the number of other people registering. Finally, the impact of news reports on consumer registration was stronger in national than local newspapers and in politically neutral and Democrat than Republican newspapers. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.advertising, journalism, information, persuasion, policy, publicity
The Stock Market in the Driver's Seat! Implications for R&D and Marketing
No full textThe budgets for research and development (R&D) and marketing should be determined by managers to attain product market advantages. However, in response to investor expectations for short-term stock returns, managers may modify these budgets myopically to avoid unexpected short-term earnings shortfalls, at the cost of long-term profitability. We propose that the past behavior of firm stock returns and volatility may create investor expectations of short-term financial performance, which drives managers to modify either R&D or marketing budgets or both. In the context of high-technology firms, a Bayesian vector autoregression model, supported by content analysis, shows that few firms exhibit high levels of managerial myopia by simultaneously cutting both R&D and marketing budgets; instead, firms display moderate myopic reactions, in the form of unanticipated decreases in R&D budgets but increased budgets for marketing functions. The tendency to manage myopically in response to past stock returns and volatility increases as firm size or industry concentration decrease. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.finance, marketing, research and development
Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier
Full text linkThis research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real-world CSR initiative, we show that the challenger can reap superior business returns (i.e., more positive attitudinal and behavioral outcomes) among consumers who had participated in its CSR initiative, relative to those who were merely aware of the initiative. Specifically, participant consumers demonstrate the desired attitudinal and behavioral changes in favor of the challenger, regardless of their affective trust in the leader, whereas aware consumers' reactions become less favorable as their affective trust in the leader increases. Furthermore, participant consumers, but not aware ones, form a communal, trust-based bond with the challenger. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.corporate social responsibility, competitive strategy, challenger brand, affective trust
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