1,721,112 research outputs found
Improving Behavioral Outcomes in Extension Using the Tools of Community-Based Social Marketing (CBSM)
No full textThere is increasing evidence that, with the right approach, people can be encouraged to change. From recycling, composting, and picking up pet waste to saving water, the public is adopting new behaviors and giving up old ones. The tools to do this can be found in Community Based Social Marketing (CBSM). This 6-page fact sheet was written by Paul Monaghan and Martha Monroe, and published by the UF Department of Agricultural Education and Communication, September 2013.
http://edis.ifas.ufl.edu/wc14
Using Audience Commitment to Increase Behavior Changes in Sustainable Landscaping
No full textParticipants in an Extension rain barrel workshop who said they would inspect their irrigation systems might begin to see themselves as people who use water wisely. Their perception of themselves as conservationists is strengthened with each new action. That makes them more likely to agree to an action that leads to an even bigger water savings. Research has shown that commitments can increase the percentage of people who will adopt a new behavior and give up an old one. This 4-page fact sheet was written by Laura A. Sanagorski and Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, September 2013.
http://edis.ifas.ufl.edu/wc15
Extension and Community Resilience: Improving Community Disaster Preparedness Using Online Resources
No full textAs Extension agents work to improve the quality of life in their communities, they must increase the capacity to respond to disasters, especially in high risk areas (which includes most of coastal Florida). Community Resiliency is a community’s ability to quickly recover from adversity and it can be enhanced through planning and adaptation using easily available online resources. This 4-page fact sheet describes supplemental educational materials that can be added to community resiliency training, offering background information and specific tools for disaster preparation. Written by Emily Ott, Paul Monaghan, and Timothy Fogarty, and published by the UF Department of Agricultural Education and Communication, October 2014. (UF/IFAS photo by Milt Putnam
Improving Extension Program Development Using Audience Segmentation
Full text linkDeveloping an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful to an audience/clientele segment. This 5-page fact sheet was written by Paul Monaghan, Laura Warner, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, November 2014. (UF/IFAS photo Marisol Amador
Improving Extension Program Development Using Audience Segmentation
No full textDeveloping an impactful Extension program depends on acquiring a deep understanding of the audience’s specific needs and preferences. Audience segmentation allows an agent to address the variability among Extension clientele, in order to deliver the programming and messages that are most meaningful to an audience/clientele segment. This 5-page fact sheet was written by Paul Monaghan, Laura Warner, Ricky Telg, and Tracy Irani, and published by the UF Department of Agricultural Education and Communication, November 2014. (UF/IFAS photo Marisol Amador
Using Social Norms to Increase Behavior Change in Sustainable Landscaping
No full textWhen Extension agents work to encourage behavioral changes in their community through educational programming, they may already be using some elements of social marketing. Extension educators can use an understanding of their clients’ reservations and inclinations toward a behavior, or their benefits and barriers, to develop strategies that encourage behavior change. Common strategies include prompts and reminders, incentives, and changing social norms. These strategies may be piloted on a small scale, modified if necessary, and then implemented on a large scale and further evaluated. This publication’s purpose is to describe the use of social norms as a social marketing strategy and make recommendations for applying social norms as a tool in Extension programming. This 5-page fact sheet was written by Laura Sanagorski (Warner) and Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, February 2014.
AEC494/WC158: Using Social Norms to Increase Behavior Change in Sustainable Landscaping (ufl.edu
An Introduction to Including Individuals with Special Needs in the Garden
No full textWhether at a farm, garden, school, Extension program, or even at home, working with plants comes with the need for safety, accessibility, and specific instruction style. This new 7-page publication of the UF/IFAS Department of Agricultural Education and Communication provides information on each of these areas as well as suggested programs and activities. This document can be useful to Extension agents, special and general educators, or parents who have an interest in gardening with their students or children; and those working with volunteers who have special needs. Written by Jessica Williams, Paul Monaghan, Ricky Telg, and Shelley Voelker.
https://edis.ifas.ufl.edu/wc40
Adaptation Approaches to Sea-Level Rise in Florida
No full textThere is consensus among the scientific community that climate change is occurring and will have far-reaching effects on our global ecosystems and human systems. In Florida, adaptation to climate change is occurring in both natural and human systems. As coastal communities prepare for sea-level rise, they can use several strategies to integrate natural adaptation processes into their planning processes. By taking a proactive approach to adaptation rather than a reactive one, communities will be able to better protect the resources upon which they depend. This 4-page fact sheet was written by Ondine Wells, Whitney Gray, and Paul Monaghan, and published by the UF Department of Agricultural Education and Communication, July 2014
Measuring Community Resilience using Online Toolkits
No full textWhen we return to the scene of recent disasters like New Orleans, we find that some communities and neighborhoods are able to recover faster than others, while some never completely recover. Community Resilience is defined as the ability for a community to bounce back from a disaster, adapt to changes, and become more sustainable. The resilience assessment and planning tools reviewed here range from simple, ready-to-print worksheets intended for use by average citizens to comprehensive planning exercises more appropriate for city planners, emergency service providers, and elected officials. Not all of the toolkits will apply to every community. This 6-page fact sheet was written by Paul Monaghan, Emily Ott, and Timothy Fogarty, and published by the UF Department of Agricultural Education and Communication, July 2014. (UF/IFAS photo by Tyler Jones)
AEC507/WC172: Measuring Community Resilience Using Online Toolkits (ufl.edu
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