6 research outputs found
To Study the Consumer Preference Between Coca-Cola and Pepsi in Rajkot City
No full textThis study examines Rajkot consumers\u27 preferences between Coca-Cola and Pepsi, with particular attention to variables including accessibility, frequency of use, flavour perception, packaging, branding, price sensitivity, and the influence of age groups. By means of hypothesis testing and correlation analysis, the study pinpoints the primary variables influencing brand preference in the area. Although availability and frequency of consumption differ among age groups, the results show that they have little effect on brand preference, indicating that outside variables like distribution channels and regional habits play a larger role. Age group does not significantly influence brand preference, with both Coca-Cola and Pepsi appealing to consumers across all age categories. Taste perception was found to be a differentiated variables between the two brands, but its weak resemblance with brand preference indicates that taste is not the only factor that dominates consumer decisions. In addition, packaging and branding were shown to be influential, with a strong correlation between brand image and consumer preference. Price sensitivity and special offers were found to have limited impact, reinforcing the idea that branding and emotional connections are more powerful determinants of choice. The study concludes that while availability and taste matter, factors like branding, packaging, and emotional appeal play a more crucial role in shaping consumer behaviour. The future researches may include the factors like sustainability factors and consumer preferences on health sector. This study clarifies the influence of both the brands on the consumers is competitive
SKIN WATER IN PERSONS WITH DIABETES MELLITUS (DM) ASSESSED BY TISSUE DIELECTRIC CONSTANT (TDC) MEASURED AT 300 MHZ
No full textObjective. To test the hypothesis that skin water is inversely related to HbA1c in persons with DM. Background. Skin changes occur in about 1/3 of persons with DM. Glycation of proteins plays a role but it is unknown if skin water changes in proportion to HbA1c. Methods. Skin-to-fat tissue water was measured by TDC at anterior forearm, lateral calf and foot dorsum in 42 DM patients to depths of 0.5, 1.5, 2.5 and 5.0 mm below epidermis. Total body fat (TBF) and water (TBW) were determined via bioimpedance at 50 KHz. Results. TDC values monotonically decreased with measurement depth at all sites with TDC values at all depths significantly different from each other (p\u3c0.001). At all depths except 0.5 mm there were differences in TDC values among sites (p\u3c0.001) with foot values greater than leg and leg greater than forearm. TDC values were negatively correlated with HbA1c only for foot and then only at a 1.5 mm depth. There was also a small positive correlation between HbA1c and arm fat. Conclusion. Our initial hypothesis is weakly supported since the foot TDC-HbA1c 71 correlation explains only 11% of the observed variation. We conclude that over the range of HbA1c values evaluated there is little effect of HbA1c on skin water as judged by TDC measurements. This finding suggests that persons with DM may be evaluated with TDC methods without fear of possible confounding effects related to variations in HbA1c. Further, the TDC values herein obtained provide a DM-related TDC reference data set. Grants. N/
Science fiction elements in gothic novels, 2016
No full textThis thesis explores elements of science fiction in three gothic novels, Mary Shelleys Frankenstein, Robert Stevensons The Strange Case of Dr. Jekyll and Mr. Hyde, and Bram Stokers Dracula. It begins by explicating the important tropes of science fiction and progresses with a discussion that establishes a connection between three gothic novels and the science fiction genre. This thesis argues that the aforementioned novels express characters fear of technology and offer an analysis of human nature that is literarily futuristic. In this view, each of the aforementioned writers uses extreme events in their works to demonstrate that science can contribute to humanitys understanding of itself. In these works, readers encounter characters who offer commentary on the darker side of the human experience. KEY TERMS: Science Fiction, Gothic, Dracula, Frankenstein, Dr. Jekyll, Mr. Hyde, English Language and Literatur
Representations of women's oppressions in Jane Austen's Sense and Sensibility, Pride and Prejudice, and Emma, 2016
No full textThis study examines Jane Austens realistic interpretations of eighteenth-century English society with a particular focus on representing womens oppressions in Sense and Sensibility, Pride and Prejudice, and Emma. Austen, in these three novels, criticizes several issues related to womens status in English society and focuses on how men and women should be treated equally. In the novels, she argues that English society creates social order, womens oppressiveness, and gender inequality through arbitrary social norms and traditions. This paper mainly focuses on two areas that restrict womens roles in their society: the marriage plot and the educational system. Austens purpose of presenting these issues is to voice womens rights and improve their conditions. She also offers her readers unusual descriptions of female characters in order to correct the stereotypical images of women during the period. Finally, this paper aims to show Austens success in redefining womens status and change the misconceptions of women in British society. KEY TERMS: Womens Oppressions, Jane Austen, Arts and Humanities, English Language and Literatur
Arm, Leg, and Foot Skin Water in Persons With Diabetes Mellitus (DM) in Relation to HbA1c Assessed by Tissue Dielectric Constant (TDC) Technology Measured at 300 MHz.
No full textBACKGROUND: DM is associated with structural skin changes. However, few studies have investigated changes in dermal water and specifically its relationship to glucose control as measured by HbA1c. Our goal was to test the hypothesis that skin water, assessed by its tissue dielectric constant (TDC), is inversely related to HbA1c.
METHODS: Water content of 3 skin sites (forearm, lower leg, and foot dorsum) of 50 persons with DM was estimated by measuring TDC at 300 MHz. TDC is the ratio of tissue dielectric constant to vacuum and depends on free and bound water in the measured volume. TDC was measured in triplicate to 4 depths, 0.5. 1.5, 2.5, and 5.0 mm to include different skin components.
RESULTS: At each site increased measurement depth showed (1) a significant decrease in absolute TDC values and (2) a significant increase in foot-to-arm TDC ratios. TDC values at forearm were shown to be greater than at either leg or foot. However, testing of these 50 patients at 3 sites and 4 skin depths did not show any significant relationship between TDC and HbA1c or fasting glucose.
CONCLUSIONS: The data indicate no relationship between TDC values, as indices for skin water, and HbA1c or fasting glucose. This implies that skin TDC values to assess skin property features and changes in persons with DM are not sensitive to recent glucose control. Furthermore, the results introduce a newly applied TDC technology useful to assess skin properties of persons with DM
Distortion of Arab character in films and literature, 2016
No full textThe work under consideration scrutinizes the distortion of Arab character in mass media, literature, and cinematography. This research argues that Western culture systematically and consistently projects grotesque images of Arabs, as rich people supporting terrorism and violence in an innocent world, which contributes to the perception of Arabs as terrorists, rich, greedy, and killers of children. The work illustrates that Arabs are constantly vilified in a variety of ways especially in film and literature. The paper will critically examine two films The Rules of Engagement and Exodus and two novels Broken Bridge and The Pirate. Chapter one serving as the Introduction, each following chapter will be dedicated to the critical examination of each film and novel. Chapter two will focus on both Broken Bridge and Exodus both examine the Israeli-Palestinian conflict in the film. Chapter three will examine the novel, The Pirate. Chapter four will analyze The Rules of Engagement. While also summarizing my argument, the conclusion will offer new ways to analyze the misconceptions of Arab stereotypes as depicted in fiction and film. KEY TERMS: Distortion of Arab Character in Films and Literature, English Language and Literatur
