105 research outputs found
Die Charakteristiken der Sprache in der sport-werbung
Get PDFThis paper analyzes the sample comprising 32 TV sports commercials in the English language – eight commercials which advertise a sports product and 24 commercials which advertise some other products and in which sports is the pictorial background of the commercial. The goal of the research was to analyze the usage of sentences types, tenses, mood, voice, parts of speech and figurative language both in the spoken and in the written texts of the commercials and to indicate the correlation between their application and the topics and goals of the commercials.
Some sentence types (primarily the one-member and the simple sentences, and statements in both the spoken and the written texts, as well as the commands and exclamations in the spoken texts), the tenses (present simple), the mood (imperative) and the voice (active), the parts of speech (primarily the nouns and the verbs to a lesser extent), and figurative language were used in order to create clear associations which are by their nature positive. In this way the commercial efficiently motivates the consumer to make a decision about buying a particular product, thus fulfilling the basic goal of the commercial.Dieser Artikel analysiert eine Stichprobe, die 32 Sportwerbungen in der englischen Sprache umfaßt -acht Werbungen, die für ein Sport-Produkt werben und 24 Werbungen, die für sportfremde Produkte werben und in denen der Sport als das Szenenbild verwendet wird. Das Ziel dieser Untersuchung war, die Prozente von verschiedenen Satzarten, Tempora, Modi, Genera und Wortarten zu berechnen und die Verwendung von einigen sprachlichen Ausdrucksmitteln zu beschreiben, sowohl in den gesprochenen als auch in den geschriebenen Texten der analysierten Werbungen, um die Korrelation zwischen ihrer Anwendung und die Werbeziele festzustellen.
Einige Satzarten (vor allem die eingliedrigen und die einfachen Satze sowie die Aussagesitze, sowohl in den gesprochenen als auch in den geschriebenen Texten, und die Imperativ- und Ausrufesitze in den gesprochenen Texten), Tempora (Present Simple), Modi (Imperativ) und Genera (Aktiv), Wortarten (vor allem Substantive und, bis zu einem gewissen Grade, die Verben) und einige sprachlichen Ausdrucksmitteln wurden für die analysierten Werbungen ausgewählt, um klare Assoziationen hervorzurufen, die von ihrer Natur aus positiv sind. Folglich motiviert die Werbung einen Konsumenten, die Entscheidung zu treffen, das Produkt, für das geworben wurde, zu kaufen. Hiermit wird das Hauptziel der Werbung erreicht
Knowledge production in kinesiology as viewed through the titles of papers published in an academic journal – a linguistic approach
Get PDFCilj je ovoga istraživanja bio pokušati prikazati stvaranje znanja u kineziologiji na temelju engleskih naslova radova objavljenih u akademskome časopisu. Uzorak se sastojao od 781 naslova članaka objavljenih u časopisu Kineziologija/Kinesiology od 1971. do 2011. Popis riječi koje su u ovome istraživanju poslužile za dijakronijsku i kontekstualnu analizu stvaranja znanja vezanoga za znanost o ljudskome kretanju sastojao se od sljedećih leksičkih jedinica: structure, structural; movement, motion, motor, motor ability; activity, exercise, sport; change, transformation, alteration; influence, impact; and effect, effectiveness. Analiza je pokazala da se navedeni nazivi pojavljuju u brojnim kolokacijama i kontekstima, tj. linearnim kombinacijama riječi te da time ukazuju na njihova značenja i odražavaju provedena istraživanja, a time se posljedično oblikuje znanje u analiziranoj znanstvenoj disciplini.The aim of this research was to try to present, on the basis of titles of papers published in an academic journal, knowledge production in kinesiology. The sample consisted of 781 titles of papers published in the journal Kinesiologija/Kinesiology from 1971 to 2011. The list of lexical items used for this investigation to analyse, both diachronically and contextually, knowledge production connected with the science of human movement consisted of the following items: structure, structural; movement, motion, motor, motor ability; activity, exercise, sport; change, transformation, alteration; influence, impact; and effect, effectiveness. The analysis has shown the listed lexical items to appear in a multitude of collocations and contexts, i.e. linear combinations of words, thus indicating their meaning and reflecting the body of research, which consequently shapes knowledge in the scientific discipline in question
KVANTITATIVNA ANALIZA RJEČNIKA SPORTSKOGA NAZIVLJA
Get PDFTerminološki rječnici nastoje prikupiti i organizirati nazivlje određenoga predmetnog područja. S razvojem društva, znanosti i tehnologije raste i broj predmetnih područja, a time i broj terminoloških rječnika za predmetna područja, pa tako i za sport. S obzirom na to da je sport društveni fenomen kojemu je jedno od ključnih obilježja njegov globalni karakter, istraživanje u ovome radu fokusira se na parametre koji opisuju skup obilježja rječnika sportskoga nazivlja. Pritom se pridjev sportski rabio u vrlo širokom značenju koje pokriva i područje pojedinih sportova i područje sportskih znanosti (anatomiju, fiziologiju, psihologiju, biomehaniku) te teoriju treninga. Cilj je rada analizirati uzorak od 103 rječnika sportskoga nazivlja s nekoliko motrišta: godinu objavljivanja, govorno područje na kojemu je rječnik objavljen, vrstu rječnika (jedno-, dvo- i višejezični rječnici), jezik objavljivanja te predmetno potpodručje koje rječnik pokriva. Rezultati analize pokazuju određene trendove u odnosima među analiziranim parametrima. Jedan je od ključnih, ali i očekivanih trendova taj da su rječnici objavljeni na engleskome govornom području dominantno jednojezični i najčešće su obrađivali terminologiju koja se rabi u nekoliko predmetnih potpodručja, dok su rječnici objavljeni na ne-engleskome govornom području bili dominantno više- i dvojezični te su se najčešće bavili terminologijom jednoga sporta
Analysis of gender-fair language in sport and exercise
Get PDFCilj je istraživanja dijakronijski i sinkronijski analizirati uporabu rodno nediskriminirajućega jezika u engleskome jeziku u tekstovima koji se odnose na natjecateljski sport i znanstvenim časopisima koji se bave temama vezanima za sport. U kontekstu natjecateljskoga sporta analiziraju se primjeri rodno (ne) diskriminirajućega rječnika u izdanjima Olimpijske povelje od 1930. do 2015., skup drugih dokumenata koje je objavio Međunarodni olimpijski odbor te skup dokumenata koje su objavile druge međunarodne sportske organizacije i rukovodeća tijela u sportu kako bi se utvrdilo poštuju li načelo uporabe rodno nediskriminirajućega jezika. Slijedi analiza engleskih naziva natjecateljskih disciplina i naziva za osobe koje u njima sudjeluju. Predmet je daljnje analize skup istaknutih znanstvenih publikacija na engleskome jeziku, koje se analiziraju s obzirom na odabir rječnika kojim se koriste kad govore o muškarcima i ženama. Podloga za ovaj dio istraživanja bila je visoko cijenjena citatna baza podataka Web of Science Core Collection – Science Citation Index Expanded. Zaključuje se da se u natjecateljskome sportu, kao i u znanstvenim tekstovima osobita pažnja poklanja uporabi rodno nediskriminirajućega jezika.Gender-sensitive language, gender-neutral language, gender-inclusive language, gender-free language and gender-fair language are terms used in English to refer to the usage of a tactful and respectful selection of vocabulary devoid of unfounded, unfair and discriminatory reference to women in contrast with men. Sport as a global social phenomenon strives for effort, excellence, fair play, solidarity and respect for all, and tries, among other things connected with these principles, to implement gender-fair policy throughout its domains, language included. The aim of this research was to analyse, both diachronically and synchronically, the usage of gender-fair language in competitive sport as well as in the scientific journals addressing sport and exercise-related topics. To realize the aim of this research, several relevant sources were inspected. As for competitive sport, first the texts of the Olympic Charter (the name is generally used in reference to all the editions) were analysed from its first edition in the English language, besides French, published in 1930 up to the latest edition published in 2015. Secondly, the set of nine documents published by the International Olympic Committee was scrutinized in terms of gender-fair vocabulary both with respect to diachrony and synchrony of their usage. Thirdly, the set of seven documents published by sports governing bodies were investigated to find out whether they abide by the principle of using gender-fair language. Further, names of sporting events and terms designating a person or persons participating in a sporting event were explored. As regards scientific inquiry, to analyse the policy of abiding by the same principle, i.e. by the principle of using non-discriminatory language in scholarly writing, a set of scientific journals that publish articles whose topics are sport-related was selected. The Web of Science Core Collection – Science Citation Index Expanded, an example of a relevant and a highly valued database in which a multitude of scientific publications – sport-related in terms of their topic as well – are indexed, was searched to look into the word choice used to talk about women and men in sport. The analysis has shown that special attention is paid to using genderfair language both in competitive sport and in scientific writing. Although evidence revealed that in some cases gender-fair language is either inconsistently used or better solutions should be sought, sport is indisputably a domain which strives to follow a policy aimed at developing equal opportunities for women and men – using gender-fair language being one of the ways to corroborate this endeavour
Die Sprache des Sports
Get PDFThe object of this paper was to show both the transfer of expressions from the general language of sport into the sports language and back into general language, and the transfer of expressions, which have their origin in the language of sport, into the general language. The corpus comprises 45 basic words (given in alphabetical order) and 67 accompanying idioms together with their meaning and examples. It can be seen that the expressions from the language of sport are used not only in general language but also in the language of economy.Cilj ovoga rada bio je prikazati protok izraza iz općeg jezika u jezik sporta, te natrag u opći jezik ili prijenos izraza kojima je porijeklo u samom jeziku sporta u opći jezik. Obuhvaćeno je 45 osnovnih rijeci koje su složene abecednim redoslijedom, a uz osnovne rijeci predočeno je 67 pripadajućih idioma uz koje stoji značenje i primjer. Uočeno je da se izrazi iz jezika sporta osim u općem jeziku koriste osobito i u jeziku gospodarstva.Das Ziel dieser Arbeit war sowohl den Transfer von Ausdrücken aus der allgemeinen Sprache in die Sprache des Sports und zurück in die allgemeine Sprache als auch den Transfer von den in der Sportsprache entstandenen Ausdrücken in die allgemeine Sprache darzustellen. Das Korpus umfaβt 45 in der alphabetischen Reihenfolge angeführte Hauptwörter mit 67 dazugehörenden Redewendungen mit ihrer Bedeutung und mit Beispielen. Es ist zu sehen, daβ die Ausdrücke, die in der Sportsprache entstehen, nicht nur in der allgemeinen Sprache sondern auch in der Wirtschaftssprache angewendet werden
ANALIZA NADIMAKA ENGLESKIH NOGOMETNIH KLUBOVA
Get PDFCilj je rada analizirati 116 nadimaka engleskih nogometnih klubova iz pet liga, i to prema dva različita načela. Prvo se načelo odnosi na pozadinu koja je bila osnova davanja svakoga od analiziranih nadimaka, a drugo načelo promatra izričaj, odnosno što se u samome nadimku nalazi. U sklopu analize se, osim učestalosti kategorija na svakome od dva načela i njihove međusobne interakcije, nastojalo pokazati postoje li razlike među pet engleskih nogometnih liga s obzirom na pozadinu nadimka, kao i na to koji se sadržaj u nadimku nalazi. Na taj način bi se preko žargona, komunikacijskog aspekta unutar ponašanja, donijeli zaključci vezani za moguće obrasce vezane za taj aspekt kao dio ukupne organizacijske kulture nogometnih klubova u Engleskoj. Upravo činjenica da su nadimci engleskih nogometnih klubova nastali interakcijom među klubovima, njihovih navijača i različitih vanjskih faktora koji su usko povezani sa nogometnom aktivnošću (npr., novinari koji pišu o klubu, suparnički navijači, zajednica u okolici kluba itd.) čini nadimke nogometnih klubova u Engleskoj jedinstvenom odrednicom njihova identiteta. Nogometni su nadimci u Engleskoj kao dio žargona postali bitan dio identiteta kako kluba tako i samih navijača. Bez obzira na razlike u njihovom podrijetlu i njihovom značenju primarna svrha nadimaka je približavanje kluba navijačima koji su glavni smisao postojanja svakoga kluba. Iz podataka koji su se prikupili moguće je identificirati pojedine obrasce pojavljivanje određenih vrsta nadimaka u svakoj od pet engleskih nogometnih liga. Analizirano je podrijetlo tih nadimaka, odnosno što je dovelo do njihovih stvaranja, kao i njihova značenja koja su klubovi i navijači na direktne ili indirektne načine koristili.The aim of the paper was to analyse 116 nicknames of English football clubs from five leagues according to two different principles. The first principle referred to the background that served as the basis for the assignment of each of the nicknames analysed, while the second principle regarded the expression, that is, the content of the nickname itself. Apart from the frequency of the categories on each of the two variables and their interactions, the analysis sought to show whether there were differences between the five English football leagues with respect to the background of the nickname, as well as to its content. In this way, with the help of jargon, a communication aspect within behaviour, conclusions were drawn regarding possible patterns related to this particular aspect as part of the overall organizational culture of football clubs in England. The fact that the nicknames of English football clubs are the result of the interaction among the clubs, their fans and the various external factors closely related to football activity (e.g., journalists writing about the club, rival fans, the community around the club...) is what makes nicknames a unique marker of clubs’ identity. Football nicknames in England as a part of jargon have become an essential part of the identity of both the clubs and the fans themselves. Regardless of the differences in their origin and their meaning, the primary purpose of nicknames is to bring the clubs closer to fans, who are the main reason for their existence. From the collected data it was possible to identify some patterns in the occurrence of certain types of nicknames in each of the five English football leagues. The origin of these nicknames, that is, what led to their creation, as well as their meanings used by clubs and fans in direct or indirect ways were analysed
Communication aspect as an element of the organization culture: analysis of online texts as the means of representing umbrella football organizations and English football clubs to a wider public
Get PDFCilj je rada analizirati tekstove kojima se u kontekstu komunikacije u sportskom menadžmentu krovne nogometne organizacije i engleski nogometni klubovi na svojim mrežnim stranicama predstavljaju široj publici, a taj će se cilj realizirati tako što će se analizirati skup odabranih obilježja navedenih tesktova, i to deset najučestalijih punoznačnih riječi u analiziranim tekstovima, kao i ukupan broj pojavnica, prosječan broj riječi te prosječna duljina riječi u njima. Uzorak se sastoji od engleskim jezikom pisanih tekstova koji se nalaze na mrežnim stranicama krovnih nogometnih organizacija, i to FIFA-e, UEFA-e i Football Association (Barclay's Premier League), kao i na stranicama engleskih nogometnih klubova, a koji se odnose na definiranje misije, osnovnih ideja i stavova navedenih nogometnih krovnih organizacija i 20 nogometnih klubova FA Premier lige. Rezultati su pokazali da svaki klub, odnosno krovna organizacija imaju vlastiti pristup oblikovanja korporacijske kulture. Većina klubova stavlja naglasak na riječi community (hrv. zajednica) i people (hrv. ljudi), a analiza je za krovne nogometne organizacije pokazala da je u analiziranim tekstovima u prvom planu igra (engl. game), tj. nogomet, kao i vrijednosti (engl. values) koje organizacija zastupa u okviru svoje organizacijske kulture. Još jedan aspekt koji krovne nogometne organizacije naglašavaju je raznovrsnost (engl. diversity). U sklopu organizacijske kulture kako engleskih nogometnih klubova, tako i krovnih nogometnih organizacija naglašava se rad sa različitim skupinama građana.The aim of the paper is to analyse the texts by means of which in the context of communication in sport management umbrella football organizations and English football clubs are represented to a wider public on their web pages. This aim will be realized by analysing a set of selected characteristics of the collected texts, i.e. the ten most frequent content words, as well as the total number of tokens, the average number of words and the average word length. The sample is comprised of the texts, written in English, to be found on the web pages of umbrella football organizations – FIFA, UEFA and Football Association (Barclay's Premier League), and on the web pages of English football clubs, where the texts relate to the definitions of the mission, the basic ideas and attitudes of the previously mentioned umbrella football organizations as well as of 20 football clubs from the FA Premier League. The results have shown that each club and each umbrella organisation have their own approach to the shaping of their organizational culture. Most football clubs emphasize the word community (Croatian zajednica) and people (Croatian ljudi), whereas the analysis has also shown that the game (Croatian igra), i.e. football, was in the focus of umbrella football organizations, together with the values represented by an organization within its organizational culture. Another aspect emphasized by the umbrella football organizations was diversity (Croatian raznovrsnost). Both the football clubs and the umbrella football organizations stressed the work with various group of citizens
QUALITATIVE ANALYSIS OF ENGLISH FOOTBALL CLUBS' SOCIAL MEDIA COMMUNICATION DURING CORONAVIRUS PANDEMIC
No full textCilj je rada bio utvrditi način na koji su engleski nogometni klubovi komunicirali putem društvenih mreža Facebook, Instagram i YouTube sa svojim obožavateljima tijekom globalne pandemije koronavirusa u razdoblju od 13. ožujka do 17. lipnja 2020. kada su sve sportske aktivnosti bile zabranjene. U tu svrhu analizirani su sadržaji objava na društvenim mrežama i mrežnim stranicama 32 engleska nogometna kluba (20 muških i 12 ženskih) kako bi se utvrdio način komuniciranja i interakcije s obožavateljima u ekstremnim društvenim uvjetima globalne pandemije. U istraživanju se koristila prilagođena Bayesianska metoda prikupljanja i obrade podataka.
Analizirana je interakcija klubova na društvenim mrežama između promatranih populacija obožavatelja, nogometaša/nogometašica i sportskog osoblja/članova sportskih organizacija. Rad je ukazao na važnu ulogu društvenih mreža Facebook, Instagram i YouTube u održavanju i
uspostavljanju komunikacije i interakcije nogometnih klubova s obožavateljima u tim ekstremnim društvenim uvjetima. Premda je istraživanje pokazalo da su klupske objave na društvenim mrežama kako po sadržaju tako i po učestalosti objavljivanja različite od kluba do kluba, ipak je moguće zaključiti kako je pandemija koronavirusa usmjerila i oblikovala teme, aktivnosti i društvene vrijednosti od zajedničkog interesa za građane, pokazujući još jednom humano lice sporta.The aim of this paper was to determine the ways in which English football clubs communicated through social media – Facebook, Instagram and YouTube – with their fans during global COVID-19 pandemics in the period March 13 – June 17, 2020, when all sports activities were banned.
Thereby, content analysis of social media posts and 32 football clubs (12 female and 20 male) official web sites were studied to determine in what way they established communication and interaction with fans in extreme social conditions of global pandemic. Modified Bayesian
methodology was applied in collection and data analysis. This paper has indicated how social media, namely Facebook, Instagram and YouTube, have played an important role in establishment
and maintenance of communication and interaction between football clubs and fans in such extreme social circumstances. Even though the clubs’ postings on social media have varied in content and frequency, this paper concludes that COVID-19 pandemic had streamlined and shaped subjects, activities, and social values of general interest to the public, thus revealing once again the human face of sports
SUBJECT ANALYSIS OF TITLES OF ENGLISH SCIENTIFIC AND PROFES-SIONAL ARTICLES ON HANDBALL
No full textJedna je od funkcija jezika razmjena informacija o svijetu općenito između pošiljatelja poruke s jedne strane i primatelja poruke s druge. Što se pak jezika struke tiče, uporaba jezika specifičnog za neku struku je način prijenosa informacija, odnosno znanja među predmetnim stručnjacima. Cilj ovog rada je bio analizirati naslove engleskih znanstvenih i stručnih radova o rukometu kako bi se putem jezične i predmetne analize dobio uvid u istraživačke trendove, te u konačnici u znanje koje se o tome sportu prenosi putem objavljenih radova. Uzorak entiteta se sastojao od 368 naslova znanstvenih i stručnih radova na engleskom jeziku, objavljenih u časopisima i zbornicima radova. Unutar tog cilja utvrđeni su rezultati učestalosti naziva za cijeli uzorak, kao i naziva u dvjema kategorijama varijable izvor rada. Također su analizirana okruženja odabranih riječi za cijeli uzorak te okruženja odabranih riječi po dvjema kategorijama navedene varijable. Rezultati su pokazali da je potrebno neprestano analizirati sudionike rukometne igre, kao i samu rukometnu igru s ciljem razvoja i unapređenja toga sporta.One of the functions of language is the exchange of pieces of information on the world in general between the sender of the message and the receiver of the message. As for the language for specific purposes, the use of language specific for a particular profession is a way of con-veying information, i.e. knowledge among the domain experts. The aim of this final paper was to analyse the titles of English scientific and professional articles on handball to gain, by means of the language and subject analysis, an insight into research trends and ultimately the knowledge disseminated through the published articles about the sport in question. The sample consisted of 368 titles of English scientific and professional articles published in journals and conference proceedings. Within this aim the results regarding the frequency of terms as well as the concordance for the selected terms were determined both for the whole sample and for the categories of the variable source. The results showed that it is necessary to permanently analyse the participants in the handball game, together with the handball game itself to develop and improve this sport
English-Croatian and Croatian-English dictionary of synchronized swimming
Get PDFCilj je ovog rada bio sastaviti englesko-hrvatski i hrvatsko-engleski rječnik stručnog nazivlja iz sinkroniziranog plivanja. Rad obuhvaća opće i stručne izraze koji se susreću u tom sportu. Rad je podijeljen u dvije cjeline: englesko-hrvatski i hrvatsko-engleski rječnik, a prijevodni su ekvivalenti naziva u oba jezika usklađeni s obzirom na njihovu komunikacijsku vrijednost. Takav rječnik ima stručnu primjenu, i to prvenstveno u edukaciji, s obzirom na to da sadrži stručnu terminologiju jedne sportske discipline, a isto tako i praktičnu primjenu, odnosno namijenjen je za korištenje široj populaciji ili, drugim riječima, svakome tko želi saznati nešto više o sinkroniziranom plivanju.The goal of this paper was to compile an English-Croatian and a Croatian-English dictionary of technnical terms in synchronized swimming. The dictionary contains both the general and the technical terms concerning the sport in question.. This paper is divided into two parts: the English-Croatian and the Crotian-English dictionary, and the translation counterparts of terms in both languages were coordinated according to their communicative value. This kind of dictionary can be used primarly in education given that it contains technical terminology of one particular sport, and on other hand, it is also intended for usage by all who are interested in learning more about synchronized swimming
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