1,938 research outputs found
AN ANALYSIS OF STUDENT’S EQUIVALENCE IN TRANSLATING INDONESIAN PROVERB INTO ENGLISH INDONESIA OF THE FIFTH SEMESTER OF ENGLISH EDUCATION STUDY PROGRAM AT RADEN INTAN STATE ISLAMIC UNIVERSITY LAMPUNG IN THE ACADEMIC YEAR 2020//2021
Get PDFABSTRACT
AN ANALYSIS OF STUDENT’ EQUIVALENCE IN
TRANSLATING INDONESIAN PROVERB INTO ENGLISH
INDONESIA OF THE FIFTH SEMESTER OF ENGLISH
EDUCATION STUDY PROGRAM AT RADEN INTAN
STATE ISLAMIC UNIVERSITY LAMPUNG IN THE
ACADEMIC YEAR OF 2020/2021
By
Nurjanah
The objective of the research is find the equivalence of students’
translation in translating Bahasa Indonesia proverb into English at
the students of the Fifth Semester of English Education Study
Program at the State Raden Intan State University Islamic Lampung
in the academic year of 2020/2021.
Design of this research used descriptive qualitative analysis. The
subjects of the research were Fifth semester at Raden Intan State
Islamic University Lampung. The researcher chose the sample
randomlyo by using cluster random sampling technique. In
collecting the data, the researcher used students result of translation
Indonesia proverb into English. After collecting the data, researcher
analyzed the sudents equivalence in translation Indonesia Proverb
into English.
In translation identifies the students’ works by grouping into
equivalence and non equivalence. In non-equivalence translated the
students cannot maintain the meaning so, the meaning in the source
text cannot be transfered into the target text. Equivalence is the
message of the text can be revealed to the target text or receptor as
natural as possible.
From the data analysis, it was found that the students not-equivalent
sentences of the Indonesia proverb into english is the highest
frequency with 124 items and the percentage is 62%. followed by
the students translated equivalence sentence with 73 items and the
percentage is 36.50%. Then, the last with the lowest percentage is
untranslated sentence with 3 items and the percentage is 1.50%.
from the data, showed the students had difficulities in translate
Indonesia proverb into English and the students cannot maintains
iii
the meaning of the proverb, so the meaning in the source text cannot
be transfered as good as possible in target text and make them
difficult to understand.
Keywords: Analysis, Proverb, Translation, Descriptive Qualitative,
Equivalanc
ANALISIS KESEHATAN MENTAL MAHASISWA DENGAN STANDAR AKADEMIK UNIVERSITAS ISLAM NEGERI RADEN INTAN LAMPUNG
No full textABSTRAK
Penelitian ini bertujuan untuk menganalisis kesehatan mental
mahasiswa Program Studi Bimbingan dan Konseling Pendidikan Islam
Universitas Islam Negeri Raden Intan Lampung dalam menghadapi
tekanan akademik. Penelitian ini merupakan penelitian kualitatif
dengan pendekatan studi kasus, yang difokuskan pada faktor-faktor
penyebab stres, dampak psikologis yang dialami mahasiswa, peran
dukungan sosial, serta strategi coping yang digunakan dalam
menghadapi tekanan akademik.
Pengumpulan data dilakukan melalui wawancara mendalam,
observasi, dan dokumentasi, serta didukung dengan data pelengkap
berupa survei dan analisis menggunakan aplikasi NVivo. Data primer
diperoleh langsung dari mahasiswa yang mengalami tekanan akademik,
sedangkan data sekunder diperoleh dari teori-teori terkait kesehatan
mental, strategi coping, dan dukungan sosial.
Hasil penelitian menunjukkan bahwa tekanan akademik
menjadi faktor dominan yang memicu gangguan kesehatan mental
mahasiswa, seperti stres, kecemasan, kelelahan emosional, dan
hilangnya motivasi belajar. Sebanyak 66,7% mahasiswa merasa
terbebani oleh target nilai tinggi dan 63,3% merasa tertekan oleh tugas
kuliah yang menumpuk. Dampak psikologis yang paling sering muncul
di antaranya overthinking, gangguan tidur, dan perasaan terisolasi.
Meskipun sebagian besar mahasiswa memperoleh dukungan sosial dari
teman (60%) dan keluarga (55,2%), hanya 13,3% yang mengakses
bantuan profesional. Strategi coping yang digunakan mahasiswa
meliputi aktivitas ringan seperti mendengarkan musik dan tidur, serta
strategi adaptif seperti membuat prioritas harian. Penelitian ini
merekomendasikan perlunya penciptaan lingkungan akademik yang
lebih suportif dan responsif terhadap isu kesehatan mental mahasiswa
di lingkungan kampus.
Kata kunci: Dukungan sosial, Kesehatan mental, Strategi coping,
Tekanan akademik (Disusun sesuai abjad)
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ABSTRACT
This study aims to analyze the mental health of students in the
Islamic Education Guidance and Counseling Study Program at Raden
Intan State Islamic University, Lampung, in dealing with academic
stress. This qualitative research uses a case study approach, focusing
on the factors causing stress, the psychological impact experienced by
students, the role of social support, and the coping strategies used in
dealing with academic stress.
Data collection was conducted through in-depth interviews,
observation, and documentation, supported by supplementary data in
the form of surveys and analysis using the NVivo application. Primary
data was obtained directly from students experiencing academic stress,
while secondary data was derived from theories related to mental
health, coping strategies, and social support.
The study results show that academic pressure is the dominant
factor triggering mental health problems in students, such as stress,
anxiety, emotional exhaustion, and loss of motivation to study. A total
of 66.7% of students felt burdened by high grade targets, and 63.3%
felt
pressured by mounting coursework. The most common
psychological impacts included overthinking, sleep disturbances, and
feelings of isolation. Although most students received social support
from friends (60%) and family (55.2%), only 13.3% accessed
professional help. Coping strategies used by students included light
activities such as listening to music and sleeping, as well as adaptive
strategies such as setting daily priorities. This study recommends the
need to create a more supportive and responsive academic environment
to address student mental health issues on campus.
Keywords: Social support, Mental health, Coping strategies, Academic
pressure (Arranged alphabetically
PENERAPAN KONSELING REALITA TERHADAP KEDISIPLINAN KADER UKM TAEKWONDO RADEN INTAN LAMPUNG
Get PDFABSTRAK
Penulis mengambil judul “Penerapan Konseling Realita
Terhadap Kedisiplinan Kader Unit Kegiatan Mahasiswa Taekwondo
Raden Intan Lampung” Dalam penelitian ini penulis berfokus pada
(1) Bagaimanakah proses pelaksanaan konseling realitas yang
diterapkan di Unit Kegiatan Mahasiswa Taekwondo Universitas Islam
Negeri Raden Intan Lampung? (2) bagaimanakah keadaan
kedisiplinan dari kader Unit kegiatan Mahasiswa Taekwondo
Universitas Islam Negeri Raden Intan Lampung yang dijadikan
sampel sebelum diberikan konseling Realitas? (3) Bagaimanakah hasil
dari penerapan konseling realitas terhadap kedisiplinan kader Unit
Kegiatan Mahasiswa Taekwondo Universitas Islam Negeri Raden
Intan Lampung? Data yang digunakan dalam penelitian ini adalah
dokumentasi hasil observasi serta wawancara dari kader yang
dijadikan sampel.
Metodelogi penelitian yang digunakan penulis yaitu jenis
penelitian kualitatif dengan pendekatan studi kasus instrumental
tunggal. Sampel yang telah dijadikan penelitian kader aktif Unit
Kegiatan Mahasiswa Taekwondo dengan populasi 2 dari 12 populasi.
Pengumpulan data secara natural setting dan pengumpulan data lebih
banyak pada observasi, wawancara serta dokumentasi. Teknik analisis
data yang digunakan adalah deskriptif-komparatif.
Proses pelaksanaannya meliputi identifikasi masalah,
diagnosis, prognosis, treatment dan evaluasi / follow up. Adapun
teknik yang digunakan pada proses treatment adalah menggunakan
teknik WDEP (Want, Doing/Direction, Evaluation dan Planning) serta
membuat komitmen dan meniadakan hukuman. Kondisi kedisiplinan
kedua sampel sebelum diberikan layanan konseling realita yakni
sering tidak hadir dalam kegiatan,datang terlambat saat kegiatan,
sering tidak mengikuti agenda latihan rutin dan tidak mematuhi AD
dan ART di Unit Kegiatan Mahasiswa Taekwondo Universitas Islam
Negeri Raden Intan Lampung. Hasil akhir dari penerapan konseling
realitas tehadap kedisiplinan kader UKM taekwondo Raden Intan
Lampung dikategorikan cukup berhasil dengan persentase sekitar 75
%. Hal ini bisa dilihat dari adanya perubahan terhadap peningkatan
disiplin diri kader UKM yang mau mengikuti setiap agenda kegiatan
serta latihan rutin.
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ABSTAK
The author toke the title "Application of Reality Counseling Against
Discipline of Raden Intan Lampung Taekwondo Student Activity Unit
Cadre" In this study the author focused on (1) How was the process of
implementing reality counseling applied in the Taekwondo Student
Activity Unit of Raden Intan State Islamic University Lampung? (2)
how was the state of discipline of the cadres of the Taekwondo
Student Activity Unit of Raden Intan Lampung State Islamic
University who was sampled before being given Reality counseling?
(3) What are the results of the application of reality counseling on the
discipline of the Taekwondo Student Activity Unit cadres at the Raden
Intan State Islamic University, Lampung? The data used in this study
is the documentation of the observations and interviews of the cadres
who were sampled.
The research methodology used by the author is a qualitative research
type with a single instrumental case study approach. The sample that
has been used as research is the active cadre of the Taekwondo
Student Activity Unit with a population of 2 out of 12 populations.
Collecting data in a natural setting and collecting more data on
observation, interviews and documentation. The data analysis
technique used is descriptive-comparative.
The implementation process includes problem identification,
diagnosis, prognosis, treatment and evaluation / follow-up. The
technique used in the treatment process was used the WDEP technique
(Want, Doing/Direction, Evaluation and Planning) as well as made
commitments and eliminating penalties. The discipline conditions of
the two samples before being given reality counseling services were
often absent from activities, arrived late during activities, often did not
follow the routine training agenda and did not comply with AD and
ART at the Taekwondo Student Activity Unit, Raden Intan State
Islamic University, Lampung. The final result of the application of
reality counseling to the discipline of taekwondo cadres of UKM
taekwondo Raden Intan Lampung was categorized as quite successful
with a percentage of around 75%. This can be seen from the changes
in the self-discipline of UKM cadres who want to follow every
activity agenda and routine trainin
PENGARUH PENERAPAN NILAI MODERASI BERAGAMA PADA MAHASISWA TERHADAP EKSITENSI KAMPUS UNIVERSITAS ISLAM NEGERI RADEN INTAN LAMPUNG
No full textABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh penerapan
nilai moderasi beragama pada mahasiswa terhadap eksitensi universitas
islam negeri raden intan lampung. Moderasi beragama merupakan
pendekatan secara adil, tidak ekstrem, dan menghargai keberagaman
menjadi lebih penting untuk menciptakan lingkungan kampus inklusif,
toleransi, anti kekerasan, komitmen kebangsaan, dan akomodatif
terhadaptradisi lokal, dan pengendalian diri.
Penelitian ini
menggunakan pendekatan kuantitatif dengan metode survei melalui
kuesioner yang disebarkan kepada mahasiswa jurusan pai angkatan 21
yang aktif UIN raden intan lampung menggunakan uji validitas,
reabilitas.
Pada penelitian ini yang telah dilakukan oleh peneliti adalah
jenis kuantitatif dengan metode penelitian yang digunakan meliputi
kuesioner, dokumentasi. Dalam penelitian ini memiliki jumalh populasi
kurang lebih 390 mahasiswa, dan terdapat 100 sample responden
mahasiswa, dengn penyebaran angket sebanyak 40 pernyataan per
variabel X dan Y. Eksitensi UIN raden intan lampung ebagai variabel
terikat. Teknik analisis data menggunakan uji -t satu sample, uji regresi
linier sederhana.
Berdasarkan hasil uji coefficients (correlation atau hipotesis )
diperoleh nilai signifikasi signifikasi < 0,001 < 0,05 cukup bukti
bahwa variabel X ( penerapan nilai moderasi beragama) terdapat
pengaruh atau hubungan secara signifikasi terhadap variabel Y (
eksitensi universitas islam negeri raden intan lampung ), maka Ho
ditolak dan Ha diterima. diperoleh nilai R squer sebesar 0,740 angka
tersebut adalah penguadratan dari harga koefesiensi korelasi, R hitung
sebesar 0.860 % sehingga menjadi 0.740 % hal tersebut menunjukna
bahwa 740% variable penerapan nilai moderasi beragama
mempengaruhi eksitensi universitas islam negeri raden intan lampung,
maka sisanya dipengaruhi oleh faktor lain. Seperti Komitmen
kebangsaan seperti mencinai tanah air, menghargai simbol negara, dan
menjaga persatuan. Toleransi dengan kemampuan menerima perbedaan
suku, bangsa, maupun budaya dilingkungan kampus seperti
iii
menyanyikan lagu Indonesia raya dan mars universitas islam negeri
raden intan lampung sebelum melakukan setiap acara formal dan
informal. penulis mengemukakan paparan diatas. Maka penulis aan
dicapai sekaligus sebagai kelengkapan dalam menyususn skripsi adalah
sebagai berikut: ketua prodi pendidikan agama islam ibu Dr. umi
Hijriyah, M.Pd. dan para dosen agar selalu memberikan dukungan serta
pengarahan dalam menjalankan tugas yang diemban. Untuk penelitian
selanjtnya, hasil penelitian ini dapat digunakan sebagai referensi dan
masukan lagi dalam penelitian yang relevan.
Kata kunci : penerapan nilai moderasi beragama, eksitensi UIN
raden intan lampung
iv
ABSTRACT
This study aims to determine the application of the value of
religious moderation in studentson the existence of the state islamic
university Raden Intan Lampung. . Religious moderation is an
approach that is fair, not extreme, and appreciates diversity to be more
important to create an inclusive campus environment, tolerance, non
violence, national commitment, and accommodating to local traditions,
and self-control. This research uses a quantitative approach with a
survey method through a questionnaire that is distributed to students
majoring in pai class 21 who are active at UIN raden intan lampung
using validity, reliability.
In this study that has been conducted by researchers is a
quantitative type with research methods used include questionnaires,
documentation. In this study has a population of approximately 390
students, and there are 100 samples of student respondents, with
aquestionnaire distribution of 40 statements per variable X and Y. The
existence of UIN raden intan Lampung as the dependent variable. Data
analysis techniques using one sample t-test, simple linear regression
test.
Based on the results of the coefficients test (correlation or
hypothesis) obtained a significance value of significance <0.001 <0.05
sufficient evidence that variable X (application of religious moderation
values) has a significant influence or relationship to variable Y (the
existence of the State Islamic University of Raden Intan Lampung), then
Ho is rejected and Ha is accepted. obtained R square value of 0.740
this number is the square of the correlation coefficient price, R count of
0.860% so that it becomes 0.740% this shows that 740% of the variable
application of religious moderation values affects the existence of the
State Islamic University of Raden Intan Lampung, then the rest is
influenced by other factors. Such as national commitment such as
loving the homeland, respecting state symbols, and maintaining unity.
Tolerance with the ability to accept differences in ethnicity, nation, and
culture in the campus environment such as singing the song Indonesia
v
Raya and the march of the State Islamic University of Raden Intan
Lampung before carrying out each formal and informal event. Enulis
presented the above explanation. Therefore, the author would like to
thank Dr. Umi Hijriyah, M.Pd., Head of the Islamic Religious
Education Department, and the lecturers for their continuous support
and guidance in carrying out their assigned tasks. For further research,
the results of this study can be used as references and input for further
relevant research.
Keywords: application of religious moderation values,
existence of UIN Raden Intan Lampun
PENGARUH INQUIRY LESSON PADA MATA PELAJARAN BIOLOGI TERHADAP KETERAMPILAN PROSES SAINS DAN MINAT BELAJAR PESERTA DIDIK KELAS X MA
No full textABSTRAK
PENGARUH INQUIRY LESSON PADA MATA PELAJARAN
BIOLOGI TERHADAP KETERAMPILAN PROSES SAINS
DAN MINAT BELAJaR PESERTA DIDIK KELAS X MA
Oleh :
Fika Nurjanah
Pembelajaran biologi merupakan pembelajaran sains, yang artinya
belajar biologi bukan hanya sekedar mengumpulkan pengetahuan
tentang makhluk hidup, belajar biologi adalah usaha mengembangkan
keterampilan berfikir, bersikap dan keterampilam proses sains.
Penelitian ini menggunakan jenis penelitian eksperimen, penelitian
eksperimen dapat diartikan sebagai metode penelitian yang digunakan
untuk mencari pengaruh perlakuan terhadap yang lain dalam kondisi
yang terkendalikan, penelitian menggunakan metode eksperimen
karena peneliti akan mencari pengaruh perlakuan tertentu, dan dalam
penelitian ini yang digunakan yaitu metode Quasy Eksperimental
Design, Desain dalam penelitian ini yang digunakan yaitu post test only
control design. Berdasarkan Hasil perhitungan uji MANOVA Untuk
Hipotesis 3 diketahui bahwa nilai dari Pillai‟s Trace, Wilks Lambda,
Hotelling‟s Trace, Roy‟s Largest Root 0,00 ≤ 0,05 sehingga H0AB
ditolak, sehingga dapat disimpulkan bahwa Terdapat pengaruh model
Inquiry lesson pada mata pelajaran Biologi Terhadap Keterampilan
Proses Sians dan Minat belajar Peserta Didik Kelas X. Kemampuan
Keterampilan Proses Sains dan Minat Belajar peserta didik yang
menggunakan Model Pembelajaran Inquiry Lesson lebih baik
dibandingkan peserta didik dengan model Direct Instructions.
Kata kunci : Inquiry Lesson, Keterampilan Proses Sains, Minat
Belajar
ii
ABSTRAK
THE INFLUENCE OF INQUIRY LESSONS IN BIOLOGY ON
SCIENTIFIC PROCESS SKILLS AND STUDENT INTEREST
IN LEARNING IN CLASS X MA
Skripsi
By:
Fika Nurjanah
Biology learning is science learning, which means that learning
biology is not just collecting knowledge about living things, learning
biology is an effort to develop thinking skills, attitudes and skills in the
science process. This study uses a type of experimental research,
experimental research can be interpreted as a research method used to
find the effect of treatment on others in controlled conditions, research
uses an experimental method because the researcher will look for the
influence of certain treatments, and in this study what is used is the
Quasy Experimental Design method, the design in this study used is
post test only control design.S Based on the results of the MANOVA
test calculation for Hypothesis 3, it is known that the values of Pillai‟s
Trace, Wilks Lambda, Hotelling‟s Trace, Roy‟s Largest Root are 0.00
≤ 0.05 so that H0AB is rejected, so it can be concluded that there is an
influence of the Inquiry lesson model on Biology subjects on the Sians
Process Skills and Learning Interest of Class X Students. compared to
students with the Direct Instructions modeL.
Keywords: Inquiry Lesson, Science Process Skills, Learning
Interes
STRATEGI PEMASARAN PRODUK PEGADAIAN SYARIAH RADEN INTAN LAMPUNG DALAM UPAYA MENARIK MINAT NASABAH
No full textABSTRAK
Strategi pemasaran merupakan serangkaian tujuan serta
sasaran, kebijakan serta ketentuan yang berikan arah kepada usaha�usaha pemasaran perusahaan dari waktu ke waktu. Dalam pemasaran
produk dipegadaian syariah, perusahaan tentu harus memahami apa
yang dibutuhkan oleh nasabahnnya. Karena pada dasarnya nasabah
menginginkan produk yang dapat digunakan dan memenuhi
kebutuhan kehidupan sehari-hari. Minat nasabah untuk menggunakan
produk-produk di Pegadaian Syariah Raden Intan Lampung pada
tahun 2023 mengalami peningkatan dari tahun sebelumnya.
Pengetahuan masyarakat tentang keberadaan pegadaian syariah masih
minim tetapi pertumbuhan pegadaian syariah menunjukkan
peningkatan yang pesat, sehingga penulis ingin mengetahui strategi
pemasaran apa yang digunakan oleh pegadaian syariah atas produknya
sehingga tumbuh menjadi pesat dan dapat menarik minat nasabah
dalam menggunakan jasa tersebut.
Rumusan masalah dari penelitian ini adalah: bagaimana
strategi pemasaran yang diterapkan oleh Pegadaian Syariah Raden
Intan Lampung dalam menarik minat nasabah. Penelitian ini bertujuan
untuk mengetahui bagaimana penerapan strategi pemasaran Pegadaian
Syariah Raden Intan Lampung dalam menarik minat nasabah.
Penelitian ini adalah jenis penelitian kualitatif yang bersifat deskriptif.
Sumber data yang dipakai dalam penelitian ini adalah data primer dan
data sekunder. Teknik pengumpulan data meliputi, metode observasi,
metode dokumentasi, dan metode wawancara.
Berdasarkan hasil penelitian yang dilakukan, maka dapat
diambil kesimpulan bahwa strategi pemasaran produk yang dilakukan
oleh Pegadaian Syariah Raden Intan Lampung dalam menarik minat
nasabah yaitu dengan menerapkan bauran pemasaran (marketing mix)
dengan 4P, antara lain strategi produk (product), strategi harga (price),
strategi tempat (place), dan strategi promosi (promotion).
Kata Kunci : Strategi Pemasaran, Produk, Pegadaian Syariah.ABSTRACT
A marketing strategy is a series of goals and objectives,
policies and regulations that provide direction to a company's
marketing efforts from time to time. In marketing products at sharia
pawnshops, companies must of course understand what their
customers need. Because basically customers want products that can
be used and meet their daily life needs. Customer interest in using
products at Pegadaian Syariah Raden Intan Lampung in 2023 has
increased from the previous year. Public knowledge about the
existence of sharia pawnshops is still minimal but the growth of sharia
pawnshops shows a rapid increase, so the author wants to know what
marketing strategies sharia pawnshops use for their products so that
they grow rapidly and can attract customers' interest in using these
services.
The problem formulation of this research is: how is the
marketing strategy implemented by Pegadaian Syariah Raden Intan
Lampung to attract customer interest. This research aims to find out
how the marketing strategy of Pegadaian Syariah Raden Intan
Lampung is implemented in attracting customer interest. This research
is a type of qualitative research that is descriptive in nature. The data
sources used in this research are primary data and secondary data.
Data collection techniques include observation methods,
documentation methods, and interview methods.
Based on the results of the research conducted, it can be
concluded that the product marketing strategy carried out by
Pegadaian Syariah Raden Intan Lampung in attracting customer
interest is by implementing a marketing mix with 4P, including
product strategy (product), price strategy (price), place strategy
(place), and promotion strategy (promotion).
Keywords: Marketing Strategy, Products, Sharia Pawnshop
MENINGKATKAN KEMAMPUAN BERFIKIR LOGIS MATEMATIS MAHASISWA DENGAN MENGGUNAKAN RANGKAIAN LISTRIK PADA MATERI LOGIKA DI IAIN RADEN INTAN LAMPUNG
No full textThe skill to think logical match student in match learing look so low. One of the epport that the author do is to learing electical cicuits in logical material hope can improve skill logic material by student, and the experience that they get can build their believe about problem that they get and can apply to other that one of clump.
The kind of thorugh is description researcher , data colletion of instrument is interview,supervision dan test result . analysis data used is presentation and average of counting for look raising skill thing logical with data supervision doing question that given.
Based on thorough known that there are increase in the ability think logically and mathematically result of student learning development using electrical circuits on the material logic in IAIN Raden Intan Lampung
PENGARUH INFLUENCER MARKETING PRODUK ELEKTRONIK PADA PLATFORM YOUTUBE TERHADAP COSTUMER PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI DALAM PERSPEKTIF EKONOMI ISLAM (Studi Pada Mahasiswa UIN Raden Intan Lampung)
Get PDFABSTRAK
Teknologi dan dunia industri merupakan bagian yang tidak
dapat terpisahkan pada masa sekarang ini.Jika pada masa sebelumnya
peran teknologi yang begitu dominan hanya terdapat pada sektor
produksi, saat ini seluruh sektor industri telah memanfaatkan
teknologi untuk memaksimalkan dan mengefisiensikan proses-proses
yang berlangsung didalamnya. Saat ini teknologi telah digunakan
mulai dari tahapan awal seperti desain produk sampai dengan proses
akhir yaitu penjualan produk kepada konsumen.
Tujuan penelitian ini untuk mengetahui : (1) pengaruh
influencer marketing produk elektronik pada platform youtube
terhadap costumer purchase intention. (2) pengaruh influencer
Marketing produk elektronik pada platform youtube terhadap brand
image.(3) pengaruh brand image terhadap customer purchase
intention (4) apakah brand image mampu memediasi hubungan antara
influencer marketing produk elektronik pada platform youtube
terhadap customer purchase intention (5) pengaruh influencer
marketing produk elektronik pada platform youtube terhadap customer
purchase intention dalam perspektif ekonomi islam. . Penelitian ini
menggunakan metode pendekatan penelitian secara kuantitatif..
Teknik pengumpulan data menggunakan dokumentasi dan
kuisioner.Populasi dalam penelitian ini adalah mahasiswa UIN Raden
Intan Lampung Angkatan 2018 dengan jumlah keseluruhan 5.328
orang. Sampel dalam penelitian ini 100 responden dengan
menggunakan rusum slovin.
Hasil penelitian menunjukkan bahwa variabel Influencer
Marketing produk elektronik pada platform Youtube terhadap
costumer purchase intention, menunjukkan adanya pengaruh positif
signifikan. Variabel Influencer Marketing produk elektronik pada
platform Youtube terhadap Brand Image, menunjukkan adanya
pengaruh positif signifikan. Variabel Brand Image terhadap costumer
purchase intention, menunjukkan adanya pengaruh positif signifikan.
Variabel Moderasi, hasil menunjukkan adanya pengaruh positif
signifikan pada variabel Influencer Marketing produk elektronik pada
platform Youtube terhadap costumer purchase intention dengan
iii
Brand Image sebagai mediasi. Dalam Perspektif Islam tidak melarang
setiap manusia untuk memenuhi kebutuhan atau keinginannya untuk
membeli suatu produk, selama produk yang diperjualbelikan dijual
dengan harga yang wajar dan tidak berlebihan, dan dapat
mendatangkan manfaat.
Kata Kunci : Influencer Marketing Produk Elektronik Pada
Platform Youtube, Costumer purchase intention,
Brand Image.
iv
ABSTRACT
Technology and the industrial world are an inseparable part
at this time. If in the past the dominant role of technology was only in
the production sector, now all industrial sectors have utilized
technology to maximize and streamline the processes that take place
in it. Currently technology has been used starting from the initial
stages such as product design to the final process, namely selling
products to consumers.
The purpose of this study is to determine: (1) the influence of
influencer marketing of electronic products on the youtube platform
on customer purchase intention. (2) the influence of influencer
marketing of electronic products on the youtube platform on brand
image. (3) the effect of brand image on customer purchase intention
(4) whether brand image is able to mediate the relationship between
influencer marketing of electronic products on the youtube platform
on customer purchase intention (5) the influence influencer marketing
of electronic products on the youtube platform on customer purchase
intention in the perspective of Islamic economics. . This study uses a
quantitative research approach. Data collection techniques use
documentation and questionnaires. The population in this study were
students of UIN Raden Intan Lampung Class of 2018 with a total of
5,328 people. The sample in this study was 100 respondents using the
slovin rusum.
The results show that the Influencer Marketing variable for
electronic products on the Youtube platform on customer purchase
intention, shows a significant positive effect. The Influencer Marketing
variable for electronic products on the Youtube platform on Brand
Image shows a significant positive effect. Brand Image variable on
customer purchase intention, shows a significant positive effect.
Moderating variable, the results show a significant positive influence
on the variable Influencer Marketing of electronic products on the
Youtube platform on customer purchase intention with Brand Image
as a mediation. In the Islamic perspective, it does not prohibit every
human being to fulfill their needs or desires to buy a product, as long
as the product being traded is sold at a reasonable price and not
excessive, and can bring benefits.
Keywords: Influencer Marketing of Electronic Products on the
Youtube Platform , Customer Purchase Intention,
Brand Imag
LAYANAN BIMBINGAN KARIR DALAM MENINGKATKAN KEMAMPUAN PADA REMAJA DI UPTD PELAYANAN SOSIAL BINA REMAJA RADIN INTAN BANDAR LAMPUNG
No full textABSTRAK
Remaja putus sekolah sering kali tidak memiliki akses yang
cukup terhadap informasi terkait peluang kerja dan pengembangan
keterampilan yang relevan dengan dunia kerja. Kondisi ini dapat
membatasi kemampuan mereka dalam merancang masa depan secara
mandiri. UPTD Pelayanan Sosial Bina Remaja Bandar Lampung ini
juga merupakan salah satu tempat pelayanan bagi anak remaja putus
sekolah dan terlantar yang dapat membantu remaja-remaja tersebut
agar mendapat pelayanan atau bimbingan yang salah satunya adalah
berupa bimbingan keterampilan atau praktek belajar kerja (PBK).
Layanan bimbingan karir yang dilakukan oleh UPTD Pelayanan
Sosial Bina Remaja ini juga merupakan suatu bentuk binaan yang
dimana anak remaja binaan tersebut dapat mengembangkan potensi
yang mereka miliki. karir adalah layanan yang membantu individu
memahami diri, mengarahkan dan perencanaan diri dalam proses
memasuki dunia kerja. Berdasarkan beberapa hal yang dikemukakan
diatas, penulis akan melakukan penelitian yang berjudul “Layanan
Bimbingan Karir Dalam Meningkatkan Kemampuan Remaja di UPTD
Pelayanan Sosial Bina Remaja Radin Intan Bandar Lampung.
Rumusan masalah dalam penelitian ini adalah bagaimana layanan
bimbingan karir dalam meningkatkan kemampuan remaja di UPTD
Pelayanan Sosial Bina Remaja Radin Intan Bandar Lampung?
Penelitian ini termasuk penelitian lapangan (field research)
yang bersifat deskriptif. Sumber data dalam penelitian ini
menggunakan data primer. Teknik penentuan informan dengan
menggunakan teknik purposive sampling sehingga informan dalam
penelitian ini sebanyak 6 orang yaitu 1 orang Kepala UPTD, 1 orang
fasilitator kelas servis motor, dan 4 orang remaja di UPTD Pelayanan
Sosial Bina Remaja Radin Intan Bandar Lampung. Teknik
pengumpulan data dengan wawancara, observasi, dan dokumentasi.
Teknik Analisa data dengan reduksi data, data diplay, dan penarikan
kesimpulan.
Hasil penelitian mengemukakan bahwa layanan bimbingan karir
dalam meningkatkan kemampuan remaja di UPTD Pelayanan Sosial
Bina Remaja Radin Intan Bandar Lampung dilakukan dengan 5
tahapan yaitu pengumpulan data, penafsiran data, menyusun rencana
karir, pelaksanaan rencana karir, penilaian atau evaluasi. Bimbingan karir ini dilaksanakan pada hari Senin-Jumat, dan Sabtu dimulai dari
pukul 08.00 WIB-12.00 WIB. Bimbingan karir UPTD Pelayanan
Sosial Bina Remaja Radin Intan Bandar Lampung ini dilaksanakan
selama 6 bulan. Jadi dalam 1 tahun ada 2 periode. Untuk pelatihan
dilakukan selama 5 bulan, dan setelah mengikuti proses pelatihan,
remaja binaan tersebut mengikuti magang selama 20 hari. Tempat
magang diarahkan oleh UPTD Pelayanan Sosial Bina Remaja Radin
Intan Bandar Lampung. Bimbingan karir ini bertujuan untuk
meningkatkan kemampuan vokasional para remaja binaan. Dengan
adanya bimbingan karir UPTD Pelayanan Sosial Bina Remaja Radin
Intan Bandar Lampung mampu meningkatkan kemampuan para
remaja, dan juga hasilnya sangat membantu untuk biaya kehidupan.
Kata kunci : Layanan Bimbingan Karir, Peningkatan Kemampuan,
Remaja. ABSTRACT
School dropouts often do not have sufficient access to
information related to job opportunities and skills development
relevant to the world of work. This condition can limit their ability to
design their future independently. The UPTD Youth Social Services
for Bandar Lampung is also a service center for school dropouts and
neglected teenagers that can help these teenagers get services or
guidance, one of which is in the form of skills guidance or work
learning practice (PBK). Career guidance services provided by the
UPTD Youth Social Services for Bandar Lampung are also a form of
guidance where these teenagers can develop their potential. Career is
a service that helps individuals understand themselves, direct and
plan themselves in the process of entering the world of work. Based on
several things stated above, the author will conduct a study entitled
"Career Guidance Services in Improving Adolescent Skills at the
UPTD Youth Social Services for Bandar Lampung Radin Intan. The
formulation of the problem in this study is how do career guidance
services improve adolescent skills at the UPTD Youth Social Services
for Bandar Lampung Radin Intan?
This research is a descriptive field research. The data source in
this study uses primary data. The technique of determining informants
using purposive sampling technique so that the informants in this
study were 6 people, namely 1 Head of UPTD, 1 motorcycle service
class facilitator, and 4 teenagers at the Radin Intan Bandar Lampung
Youth Social Services UPTD. Data collection techniques using
interviews, observations, and documentation. Data analysis
techniques using data reduction, data display, and drawing
conclusions.
The results of the study stated that career guidance services in
improving the abilities of teenagers at the Radin Intan Bandar
Lampung Youth Social Services UPTD were carried out in 5 stages,
namely data collection, data interpretation, preparing career plans,
implementing career plans, assessment or evaluation. This career
guidance is carried out on Monday-Friday, and Saturday starting
from 08.00 WIB-12.00 WIB. The career guidance of the Radin Intan
Bandar Lampung Youth Social Services UPTD is carried out for 6
months. So in 1 year there are 2 periods. The training is conducted for
v
5 months, and after following the training process, the fostered youth
participate in an internship for 20 days. The internship location is
directed by the UPTD Social Services for Youth Development Radin
Intan Bandar Lampung. This career guidance aims to improve the
vocational skills of fostered youth. With the career guidance, the
UPTD Social Services for Youth Development Radin Intan Bandar
Lampung is able to improve the skills of the youth, and the results are
also very helpful for living expenses.
Keywords: Career Guidance Services, Ability Improvement, Youth.
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