60 research outputs found
The roles of perceived risks and price on the purchase intention of China-made home appliances among career women in Malaysia
No full textPurchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
No full textPeranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan.
Knowing the role of purchase intention is undeniably important to marketers as a determinant of success. To ensure success, an understanding of purchase intention is vital. The purpose of this research is to determine the factors that influence purchase intention from the perspective of consumers
Knowledge management and organizational performance of mobile service firms in Nigeria: a proposed framework
No full textOver the years, knowledge management has become a major strategic necessity that organizations require to succeed in the global business atmosphere. Knowledge as one of the most vital assets of all corporate organizations must be effectively identified, acquired, stored, shared and implemented in the most profitable way that could achieve sustainable competitive advantage. This study reviews the concepts of knowledge management and organizational performance and proposes a model for further research in the area of knowledge management on performance of mobile service firms in Nigeria.The study envisages that the effect of knowledge management dimensions on organizational performance of mobile service firms in Nigeria could be mediated by technological innovation in the industry.Hence, it is recommended that mobile operators should develop and implement strategic knowledge management policy proficient to providing appropriate organizational knowledge that satisfies changing customers’ needs and preferences
Food label makes individual healthy
No full textAuthor of this article has examine the role of food label and its usage and understanding level among consumer by consulting past studies. The growing interest of processed and package food items has enhanced the significance of food label and scheme of label to deliver basic information to end consumers.Past studies have indicated that food label is not merely a printed material but a source of awareness about healthy and nutritional
food selection.Researchers have uncovered the fact that usage and understanding of food label and nutritional information label varies country to county, culture to culture and consumer to consumer.Therefore results about relationship between food label usage, at point of purchase and healthy food selection yet unclear and need to be
more examine in different countries where food linked diseases are increasing
Factors influencing adoption of green practices by small and medium sized hotels in Thailand
No full textThis article investigates factors that influence hotel owner-managers’ perception toward green practice adoption in Southern Thailand.The driving factors in research consisted of owner-manager attitudes, environmental awareness, perceived benefits, green consumers, and competitors.A quantitative research design was employed in conducting this study.A total of 236 questionnaires were distributed to hotels ranging from mid-scale hotels to budget hotels.A sample of 145 hotel owner-managers completed questionnaires, which were used for the analysis.This study found that owner-manager attitudes, environmental awareness, and competitors have significantly influenced the adoption of green practices.
However, the effect of perceived benefits and green consumers is not significant.This article provides practical implications for small and medium sized hotels (SMHs) to adopt more green practices
The impact of product cues and brand attitude towards purchase intention of automobiles
No full textThe varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and durable than for non-durable products.These results are remarkable because, in practice, intentions are often used to predict sales for new non-durable products, and they are better predictors of behaviors over a short horizon.Branding is also important because it communicates a brand’s business proposition.The most successful visual expression of a brand is its core attributes, and a positive emotional relationship between the brand and its audience needs to be established.Building a local, regional, or national brand with a clearly defined and understood target audience is difficult and even more difficult when a global brand is at stake. Some global brands are strongly associated with their country of origin.In certain categories, this is part of the essence of the brand. Automobiles are the most notable example. The objective of this study is to understand the variables influencing consumers’ purchase intention related to automobiles. In particular, this study provides insight into the perception of Malaysian consumers with regards to their purchase
intention of a certain brand of automobiles
Key factors influencing purchase intentions towards automobiles in Pakistan
No full textIn this paper the authors identify and investigate the key factors which influence intentions to purchase passenger cars among consumers in Pakistan. A questionnaire was developed to check the significance of these key variables identified from previous studies, especially those conducted
in the context of automobile purchasing in Asian countries. Faculty members from universities of two major cities in Pakistan were selected at random as respondents for this study.The findings of the study will be useful to both managers in the auto industry as well as policy makers.It will help managers in the auto industry to gain a better understanding of consumer intentions and identify the factors which influence them.Policy makers in Pakistan’s auto sector would benefit from the insights of this study when developing the long overdue Auto Policy.Analysis of the data collected has revealed that the three key factors identified from studies in other Asian countries are also relevant for Pakistani auto consumers
The relationship between product cues, attitude towards brand and purchase intention of automobiles
No full textThe varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products. These results are remarkable because in practice, intentions are often used to predict sales for new non-durable products and also that intentions are
better predictors of behaviors over short that over long time horizons. Branding is also important because it communicates a brand's business proposition. The most successful visual expression of a brand is its core attributes and it needs to establish a positive emotional relationship between the brand and its audiences. Building a local, regional, or national brand with a clearly defined
and understood target audience is difficult and even more difficult when a global brand is at stake. Some global brands are strongly associated with their country of origin.In certain categories, this is part of the essence of the brand. Automobiles are the most notable examples.
The objective of this study is to understand the variable influencing consumers' purchase intention related to automobiles. In particular, this study provides an insight into the perception of Malaysian consumers with regards to their purchase intention of a certain brand of automobiles
Traffic lights symbol’s effect on consumer dietary quality
No full textThe objective of this article was to elaborate the decisive role of traffic lights symbols on consumer’s dietary quality.Several researchers have taken this Front of Package label scheme for the investigation of it positive, negative or indifference role for consumer diet quality. Author of this research paper has observed mixed kind of results regarding traffic lights symbols toward its effect on consumer dietary quality. In the past researches few researchers have expressed very favorable opinion and they described that due to easy to understand and easy to interpret traffic lights symbols are effective.They indicated that traffic lights symbols develop basic sense of healthy and unhealthy food intake which ultimately leads toward better consumer dietary quality.Whereas some researchers have noted that traffic lights symbols did not effect on consumer dietary quality.Their point of view is
that every consumer has unique Body Mass Index (BMI), therefore traffic light symbols just provide the signal about low medium and high saturated fat, fat, sodium and sugar.But consumers need to know per serving of calories in
package food.These mixed kinds of results have indicated that the need of improvement and investigation on traffic light symbols still required for better results
Putrajaya river system ranking using fuzzy composite programming
No full textPutrajaya river systems which consist of Sg. Chuau, Sg. Limau Manis and Sg. Bisa were ranked under multi criteria environment for future management. The rivers were ranked using multicriteria decision making approach, specifically applying Fuzzy Composite Programming (FCP). There are three main objectives of ranking; i) improving water quality, ii) enhancing water quantity and iii) minimising cost. The FCP structure contained 15 first-level indicators, six second level indicators, three third level indicators and one final indicator. Sensitivity analysis using four different set of weights were carried out to ensure the robustness of the options. Sungai Chuau was ranked the first with the highest ordered sequence value of 0.494. The highest ranking was determined based on the shortest distance between the fuzzy box and an ideal point. Sungai Chuau should be given the highest priority in the management and conservation of resources than the other river systems
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